by Marie Liamzon-Tepman | Nov 18, 2021 | Competition, Content Marketing, Digital Marketing, Google Ads, Property Management Marketing, Trends
How CPC Has Changed for Property Management Since 2018 Spending on digital advertising has increased over the years. Advertisers have spent more on online ads than television ads since 2017. COVID-19 has only increased demand for online ads, and as more companies...
by Amanda Clemmons | Feb 18, 2021 | Competition, Content Marketing, Digital Marketing, Getting Found, Google Ads, Marketing Best Practices, Property Management Marketing, Remarketing
One of Fourandhalf’s latest offerings is property management remarketing campaigns. But what exactly is Google remarketing? Why is it important for property managers? And what’s the risk for property managers that aren’t using remarketing campaigns? Maddie joins...
by Marie Liamzon-Tepman | Nov 19, 2020 | Competition, Content Marketing, Digital Marketing, Facebook, Getting Found, Marketing Best Practices, Property Management Growth, Property Management Marketing, The Property Management Show Podcast
Podcast: Play in new window | DownloadSubscribe: RSS | MoreSummary: Advertising your vacant rental units online has changed, and that’s due to some acquisitions and partnerships that we’re discussing today with James Barrett, CEO and Director of Business Development...
by Marie Liamzon-Tepman | Oct 22, 2020 | Content Marketing, Digital Marketing, Getting Found, Hints and Tips, How-tos, Lead Nurturing, Marketing Best Practices, Property Management Business Tips, Property Management Education, Property Management Growth, Property Management Marketing, Property Management Websites, SEO, Social Media Marketing
Growing your property management business requires that you use several different marketing strategies. If you put all of your marketing dollars in one basket, you’ll reach the same potential audience over and over again, leaving a large number of prospective...
by Marie Liamzon-Tepman | Sep 17, 2020 | Content Marketing, Digital Marketing, Facebook, Getting Found, Hints and Tips, Marketing Best Practices, Property Management Industry, Property Management Marketing, Social Media Marketing, Technology, Trends
Summary: Facebook’s updates in August 2020 provide more opportunities to property managers to engage with their community, generate trust, and build their network. Key Takeaways: Posts & comments in Facebook Groups have more newsfeed visibility than Page posts...
by Marie Liamzon-Tepman | Jul 23, 2020 | Content Marketing, Digital Marketing, Hints and Tips, Marketing Best Practices, Property Management Business Tips, Property Management Education, Property Management Growth, Property Management Marketing, Property Management Websites, SEO
What differentiates a good property management website from a great one? Back in 2018, we wrote about four of the most important aspects of a great property management website which still ring true to this day: user experience, customer-focused content, SEO, and lead...
