Paid Ads Part 1: Rethinking Paid Advertising for Property Managers

Paid Ads Part 1: Rethinking Paid Advertising for Property Managers

When people think about paid advertising for property managers, otherwise known as online advertising, the first thing that comes to mind is Google AdWords (now Google Ads), and sometimes the term PPC or Pay Per Click comes up. But is this all there is to online...
Why Should I Use a Landing Page for My AdWords Campaign?

Why Should I Use a Landing Page for My AdWords Campaign?

Why would you send visitors to a landing page rather than your website with your Google Ads campaign? At Fourandhalf, we get questions about this every once in a while, and it’s important to understand why you should create an AdWords-specific landing page. Here are a...
Property Management Advertising: 4 Different Ways to Buy Leads on the Internet

Property Management Advertising: 4 Different Ways to Buy Leads on the Internet

A question we get a lot at Fourandhalf is this: what are the different ways you can pay for property management leads? Today, we break down four different categories in online advertising, and specific platforms your property management company can use to build out...
Why Run an AdWords Campaign When You Already Have a Strong Google Ranking?

Why Run an AdWords Campaign When You Already Have a Strong Google Ranking?

When your property management company is already ranking organically, does it make sense to run a Pay-Per-Click campaign? It sounds pretty redundant, right? Well, in a climate where competition never stops, you may be missing out on business by relying on organic...
How to Set an Optimal AdWords Budget for Property Managers

How to Set an Optimal AdWords Budget for Property Managers

Google Ads can be a complex beast, but one thing you have absolute control over is your monthly budget, which can be a fairly simple process to calculate. With this method you will be certain on the exact budget you will need to compete when it comes to Google Ads for...