PPC Campaigns: Brand Awareness vs. Lead Generation Campaigns

PPC Campaigns: Brand Awareness vs. Lead Generation Campaigns

by | Aug 28, 2024 | Bing Ads, Digital Marketing, Fourandhalf, Getting Found, Google Ads, Key Performance Indicators, Marketing Best Practices, Property Management Growth, Property Management Marketing, Remarketing, SEO

Are you looking to further your company’s reach and get your name in front of more property owners? In today’s digital world, it can be difficult to stand out from the crowd and attract potential clients. One of the best ways to do this is with a Pay-Per-Click...
Effective Call-to-Action Strategies for Property Managers

Effective Call-to-Action Strategies for Property Managers

by | Oct 30, 2023 | Bing Ads, Content Marketing, Digital Marketing, Email Marketing, Google Ads, Landing Pages, Marketing Best Practices, Social Media Marketing, Uncategorized

Summary: A strong call to action (CTA) is essential to any successful property management marketing strategy. CTAs guide potential clients to take meaningful steps, like scheduling a consultation, downloading a guide, or signing up for emails. In this bog, you’ll...
Paid Ads Part 1: Rethinking Paid Advertising for Property Managers

Paid Ads Part 1: Rethinking Paid Advertising for Property Managers

by | Aug 15, 2019 | Bing Ads, Competition, Content Marketing, Digital Marketing, Facebook, Getting Found, Google Ads, Hints and Tips, Marketing Best Practices, Property Management Marketing, Social Media Marketing, Technology

When people think about paid advertising for property managers, otherwise known as online advertising, the first thing that comes to mind is Google AdWords (now Google Ads), and sometimes the term PPC or Pay Per Click comes up. But is this all there is to online...
Property Management Advertising: 4 Different Ways to Buy Leads on the Internet

Property Management Advertising: 4 Different Ways to Buy Leads on the Internet

by | May 24, 2017 | Bing Ads, Content Marketing, Digital Marketing, Facebook, Google Ads, Property Management Marketing, Remarketing, Sales, Sales Funnel, Social Media Marketing, Trends, Yelp

A question we get a lot at Fourandhalf is this: what are the different ways you can pay for property management leads? Today, we break down four different categories in online advertising, and specific platforms your property management company can use to build out...
Why Run an AdWords Campaign When You Already Have a Strong Google Ranking?

Why Run an AdWords Campaign When You Already Have a Strong Google Ranking?

by | Nov 30, 2016 | Bing Ads, Content Marketing, Digital Marketing, Google Ads, Local Search, Property Management Growth, Property Management Marketing, Property Management Websites, SEO

When your property management company is already ranking organically, does it make sense to run a Pay-Per-Click campaign? It sounds pretty redundant, right? Well, in a climate where competition never stops, you may be missing out on business by relying on organic...