SEO vs. SEM

SEO vs. SEM

 SEO vs. SEM It’s common for people to be confused about the difference between SEO and SEM, or even to think they’re the same thing. It’s important you understand the difference between these marketing strategies so you’re not leaving valuable leads on the table....
Telling Your Story

Telling Your Story

 Telling Your Story Every business has a story. Being able to tell that story in a way that connects and resonates with your perfect client is a crucial part of your property management marketing strategy. Maybe you think your story isn’t that interesting. Think...
Blind Spots in Property Management Marketing

Blind Spots in Property Management Marketing

Podcast: Play in new window | DownloadSubscribe: RSS The podcasts we publish on The Property Management Show usually inspire us to talk about the topics that we cover, long after the guests have left us. On today’s show, we’re sharing some of what we captured when...
Why Your Realtor Referral Program Isn’t Working (& How to Make it Work)

Why Your Realtor Referral Program Isn’t Working (& How to Make it Work)

Podcast: Play in new window | DownloadSubscribe: RSSSummary: We’re talking about Realtor referral programs on The Property Management Show today, specifically, why they fail and what is required to make them successful. Vitaliy Merkulov from Renter, Inc. has joined us...
The Power of Remarketing Campaigns for Property Managers

The Power of Remarketing Campaigns for Property Managers

One of Fourandhalf’s latest offerings is property management remarketing campaigns. But what exactly is Google remarketing? Why is it important for property managers? And what’s the risk for property managers that aren’t using remarketing campaigns? Maddie joins...