by Madison Lushington | Jul 15, 2026 | Content Marketing, Digital Marketing, Facebook, Getting Found, Property Management Marketing, Remarketing, Social Media Marketing
Facebook offers different types of ads, and they all bring different value to you, the advertiser. But, it’s important to choose the right type of content in order to support your marketing goals. Otherwise, you’ll waste time and money on the wrong type of promoted...
by Madison Lushington | May 14, 2026 | Content Marketing, Getting Found, Marketing Best Practices, Technology
Search is changing quickly. For property management companies, this shift has created a lot of uncertainty. Fortunately, the reality is that while the format of search is changing, the fundamentals of visibility have not. This guide breaks down what is actually...
by Marie Liamzon-Tepman | Jan 21, 2026 | Getting Found, How-tos, Lead Nurturing, Marketing Best Practices, Property Management Business Tips, Property Management Education, Property Management Growth, Property Management Marketing, Running a Property Management Company, Sales, Starting a Property Management Company
Referrals remain one of the most effective ways for property management companies to grow their owner portfolios. In fact, referral-based owner leads often convert faster, trust you sooner, and stay longer than leads from almost any other source. On a past episode of...
by Marie Liamzon-Tepman | Aug 14, 2025 | Content Marketing, Getting Found, Marketing Best Practices
Have you noticed your property management website rankings or traffic dropping or bouncing around lately? You’re not imagining things because Google has been busy. In the past two years, they’ve rolled out multiple core algorithm updates, and they’re not slowing down....
by Brittany Stephens and Marie Liamzon-Tepman | Mar 12, 2025 | Content Marketing, Digital Marketing, Getting Found, Local Search, Marketing Best Practices, Property Management Marketing, Property Management Websites, SEO, Technology, Trends
Do you know what a Search Engine Results Page (SERP) is and how it impacts your property management company’s online visibility? If you’ve ever searched for something on Google—whether on your desktop or mobile—you’ve seen a SERP in action. But understanding its...
by Madison Lushington | Aug 28, 2024 | Bing Ads, Digital Marketing, Fourandhalf, Getting Found, Google Ads, Key Performance Indicators, Marketing Best Practices, Property Management Growth, Property Management Marketing, Remarketing, SEO
Are you looking to further your company’s reach and get your name in front of more property owners? In today’s digital world, it can be difficult to stand out from the crowd and attract potential clients. One of the best ways to do this is with a Pay-Per-Click...
