How Are Google Ads, Organic Results, and Local Listings Different in Property Management Marketing?

How Are Google Ads, Organic Results, and Local Listings Different in Property Management Marketing?

What’s the difference between organic results vs paid ads vs local listings? Let’s follow up on the Fourandhalf blog Daniel presented last week, where he discussed SERPs (Search Engine Results Pages) and why they’re important for your property management...
How Will The Latest Google Updates Affect Property Management Marketing?

How Will The Latest Google Updates Affect Property Management Marketing?

How familiar are you with Google’s 2020 updates? Not too long ago, Google announced some big changes to its algorithm. If you’re wondering what these changes mean for your property management marketing, we have some good information for you today. Google’s 2020...
Paid Ads Part 3: Do Bing Ads Work for Property Management Marketing?

Paid Ads Part 3: Do Bing Ads Work for Property Management Marketing?

Have you dismissed using Bing Ads for your property management marketing? When it comes to pay-per-click advertising, almost everyone thinks of Google. That’s understandable; Google definitely owns the majority of the market when it comes to online search. But,...