Why Does Your Property Management PPC Campaign Need a Landing Page?

Why Does Your Property Management PPC Campaign Need a Landing Page?

A dedicated landing page gives property owners a more focused experience after they click your ad. Instead of sending prospects to a general website that serves owners, tenants, residents, vendors, and job applicants, a PPC landing page presents one relevant message...
Anatomy of a Search Engine Results Page (SERP)

Anatomy of a Search Engine Results Page (SERP)

Do you know what a Search Engine Results Page (SERP) is and how it impacts your property management company’s online visibility? If you’ve ever searched for something on Google—whether on your desktop or mobile—you’ve seen a SERP in action. But understanding its...
Property Management SEO Explained

Property Management SEO Explained

SEO for Property Management Are you a property management company wondering if you need better website SEO, but aren’t sure what exactly SEO is? Why it matters for property managers? Or how how to improve SEO on your property management company’s website? We...
Google Algorithm Updates: How They Impact Property Management Marketing in 2023 and Beyond

Google Algorithm Updates: How They Impact Property Management Marketing in 2023 and Beyond

Google continuously updates its algorithm in order to provide the most relevant and useful information to users. By constantly making changes, Google is able to ensure that search engine results pages (SERPs) are up-to-date with content that is both accurate and...
Telling Your Story

Telling Your Story

Telling Your Story Every business has a story. Being able to tell that story in a way that connects and resonates with your perfect client is a crucial part of your property management marketing strategy. Maybe you think your story isn’t that interesting. Think again....
COVID-19 Updates from Google & Yelp: How it’s Impacting Property Management Reviews

COVID-19 Updates from Google & Yelp: How it’s Impacting Property Management Reviews

Have you heard the latest COVID-19 Google and Yelp reviews update? No doubt you’re aware of the unusual circumstances we find ourselves in during this COVID-19/Coronavirus pandemic. One of the fears that you may currently be grappling with is that your online...