by Amanda Clemmons | Jul 26, 2022 | Content Marketing, Digital Marketing, Marketing Budget, Property Management Marketing, Sales, SEO
We talk a lot about content marketing. But, what is it?More importantly – does it still work in 2022?We’re answering some of those questions today.What is Content Marketing for Property Managers?Let’s start with a simple definition of content marketing. Content...
by Hope Lumbley | Jun 29, 2022 | Content Marketing, Marketing Best Practices, Property Management Business Tips, Property Management Marketing
Ten years ago, if you were a property management company writing your own blog content and filming your own videos, that kind of marketing gave you a competitive advantage within the industry. But now, everyone is doing it. This type of marketing is not only...
by Madison Lushington | Jun 2, 2022 | Competition, Content Marketing, Digital Marketing, Getting Found, Property Management Education, Property Management Growth, Property Management Marketing, Property Management Websites, SEO
SEO vs. SEM It’s common for people to be confused about the difference between SEO and SEM, or even to think they’re the same thing. It’s important you understand the difference between these marketing strategies so you’re not leaving valuable leads on the table....
by Michael Lushington | May 12, 2022 | Competition, Content Marketing, Getting Found, Local Search, Marketing Best Practices, Property Management Marketing, Running a Property Management Company, Social Media Marketing
Telling Your Story Every business has a story. Being able to tell that story in a way that connects and resonates with your perfect client is a crucial part of your property management marketing strategy. Maybe you think your story isn’t that interesting. Think again....
by Madison Lushington | Apr 21, 2022 | Content Marketing, Digital Marketing, Facebook, Getting Found, Property Management Marketing, Remarketing, Social Media Marketing
Facebook Ads vs. Boosted Posts If you’ve been on Facebook in the last couple of years, you’ve probably come across some kind of promoted content. There are several different ways in which this content shows up, but it’s always right there in your feed, among posts...
by Amanda Clemmons | Feb 10, 2022 | Content Marketing, Hints and Tips, Marketing Best Practices, Property Management Marketing, Social Media Marketing
What Should Property Management Marketing Content Be About? Property management marketing doesn’t need to be terribly complex. What you’re doing is pretty simple: demonstrating your expertise in order to attract new business. So what do those prospective owners and...
