We talk a lot about content marketing. But, what is it? More importantly – does it still work in 2022? We’re answering some of those questions today. What is Content Marketing for Property Managers? Let’s start with a simple definition of content...
SEO vs. SEM It’s common for people to be confused about the difference between SEO and SEM, or even to think they’re the same thing. It’s important you understand the difference between these marketing strategies so you’re not leaving valuable leads on the table....
Facebook Ads vs. Boosted Posts If you’ve been on Facebook in the last couple of years, you’ve probably come across some kind of promoted content. There are several different ways in which this content shows up, but it’s always right there in your feed, among posts...
How CPC Has Changed for Property Management Since 2018 Spending on digital advertising has increased over the years. Advertisers have spent more on online ads than television ads since 2017. COVID-19 has only increased demand for online ads, and as more companies...
Our “Spring Sale for Scale!” has officially LAUNCHED! Don’t wait – this deal is only available through May 31st (Memorial Day). No catch, no hidden fees, no surprises: just our best-selling marketing package made more accessible to you in these...
One of Fourandhalf’s latest offerings is property management remarketing campaigns. But what exactly is Google remarketing? Why is it important for property managers? And what’s the risk for property managers that aren’t using remarketing campaigns? Maddie joins...
