SEO vs. SEM

SEO vs. SEM

 SEO vs. SEM It’s common for people to be confused about the difference between SEO and SEM, or even to think they’re the same thing. It’s important you understand the difference between these marketing strategies so you’re not leaving valuable leads on the table....
The Power of Remarketing Campaigns for Property Managers

The Power of Remarketing Campaigns for Property Managers

One of Fourandhalf’s latest offerings is property management remarketing campaigns. But what exactly is Google remarketing? Why is it important for property managers? And what’s the risk for property managers that aren’t using remarketing campaigns? Maddie joins...
Property Management Marketing | Part 1 | The Rise of Zumper & Facebook Marketing

Property Management Marketing | Part 1 | The Rise of Zumper & Facebook Marketing

Podcast: Play in new window | DownloadSubscribe: RSSSummary: Advertising your vacant rental units online has changed, and that’s due to some acquisitions and partnerships that we’re discussing today with James Barrett, CEO and Director of Business Development at...