Anatomy of a Search Engine Results Page (SERP)

Anatomy of a Search Engine Results Page (SERP)

Do you know what a Search Engine Results Page (SERP) is and how it impacts your property management company’s online visibility? If you’ve ever searched for something on Google—whether on your desktop or mobile—you’ve seen a SERP in action. But understanding its...
PPC Campaigns: Brand Awareness vs. Lead Generation Campaigns

PPC Campaigns: Brand Awareness vs. Lead Generation Campaigns

 Are you looking to further your company’s reach and get your name in front of more property owners? In today’s digital world, it can be difficult to stand out from the crowd and attract potential clients. One of the best ways to do this is with a Pay-Per-Click...
5 Elements of Killer Landing Pages for Property Managers

5 Elements of Killer Landing Pages for Property Managers

What’s the purpose of your landing page? Landing pages for property managers are different than website pages. They are out there on their own – serving a specific purpose and leading visitors to the desired action you’re hoping for, whether it’s a...
Is Google Ads a Waste of Money for Your Property Management Business?

Is Google Ads a Waste of Money for Your Property Management Business?

Today we are addressing something that we hear from a lot of property managers when we talk about marketing strategy: ” Property management Google Ads is a waste of money.” A lot of you tell us that Google Ads, formally known as Google Adwords, is a waste...