Content Marketing for Property Management Companies

Have you established yourself as the property management authority in your local market?

One of the best ways to do that is with content marketing. By publishing regular blogs, articles, stories, and videos, you’re introducing yourself and your expertise to potential clients. Let owners and investors see how you’ve solved problems like theirs in the past.

Be an authority. Be a resource.

Here’s What Content Marketing Can Do for You

Grow Your Property Management Business

Increase sales and close deals by demonstrating expertise and building trust.

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Your content is your hook. Get the attention of prospective clients and keep them close.

Save Money on Your Marketing Budget

Repurpose existing content to reach multiple audiences on different marketing platforms.

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It costs less to produce a blog than it does to invest in paid search and other marketing buys!

Build Customer Loyalty & Trust

Establish yourself as a go-to expert on the relevant property management topics you write about.

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It’s more than a blog – it’s evidence you know what you’re talking about. It’s more than a video – it’s a face to put with the company.

Improve your SEO

Well-written blogs will show up first on Google searches, driving traffic to your website and keeping people there longer.

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Once a blog or a video leads prospects to your website, they can learn more about you and your services.

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Control the Conversation.

Content marketing puts you in control of the conversation. It’s an opportunity to show current and potential property management clients what you know and how you apply that knowledge to their major pain points. Rental property owners need an expert, and they need to know that expert is you.

Content Marketing for Property Management Growth

Answer Questions

Anticipate what your potential clients will be searching for, and answer those questions in blogs and videos. Show them how to screen tenants, conduct inspections, and find the right investment property.

Offer Updates

Changes to rent control laws, eviction procedures, or showing technology? Get out in front of the breaking news with content that lets your clients know how to plan for whatever is about to impact their investment.

Establish Expertise

Blogs, videos, ebooks, graphics, and personal success stories all make good content. You’ll show landlords, investors, and owners why you’re the best resources for all their property management questions.
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How is Content Marketing Different from Other Marketing?

Content Marketing Keeps You Competitive

Remember 15 years ago when hardly anyone was blogging or making videos?

We’re not there anymore.

You’re competing against property managers who are more savvy about marketing. You need to up your content game in order to stand out in the marketplace.

Content Marketing Allows you to be Creative

The content part of your marketing plan doesn’t have to be a grind. In fact, this is where you should have some fun.

Make engaging videos that prospects will stay on your site to watch. Share success stories. A good eviction horror story may scare your audience into hiring a property manager right now.

Everyone Knows You’ve Got Things to Say

You’re no shrinking violet. No cowering wallflower.

You know things.

All of that knowledge and expertise can be shared so people who need your help know where to turn and why you’re the best company to help them navigate the leasing, management, and maintenance of their properties.

Set Expectations with Potential Clients

Not only are you setting yourself apart as the expert in your field, but you’re able to set expectations before even meeting face to face with your prospects. They’ll have a better understanding about
best practices and why you do what you do. This helps to teach them the value you bring as an expert.

Customize a Property Management Marketing Plan with Content Marketing

Content Marketing

Educate prospective customers by answering their searches online.

Google Ads

Optimize your cost per lead with campaigns managed by Google Ads Specialists.


Diversify your Google search appearance through Managed SEO Campaigns.


We write great property management content that gets the attention of owners and investors.

Conversion Websites

Attract and convert the right type of leads with purpose-driven website designs.

Reputation Management

Drive up five-star reviews and build your online reputation one ask at a time.

Email Marketing Automation

Keep your company top of mind with prospective owners that are not yet clients.



Strategize with a dedicated account manager committed to helping your business succeed.

Why Should Fourandhalf Help with Your Content Marketing?
Because You’re Our Client for Life.

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Stephanie Gordon

I’m really pleased with my Fourandhalf website – I think it looks new and fresh and is easy for users to navigate. One of the best features is the quarterly check in with the Fourandhalf team which allows me to look at the web site and see how it is performing. This quarterly analysis shows me how many users I get, where they go on my site, and what SEO words are bringing them to my site. I can now make changes so that I’m attracting the type of users I want based on facts. Our websites are one of our most important marketing tools yet most of us rarely look at them once they are up and running.

Stephanie Gordon

Gordon Property Management, San Francisco

Jennifer Newton

I have been able to lean on Fourandhalf as a true marketing partner […] In a competitive market, they were able to help me standout and grow my business.

Jennifer Newton

Walters Home Management, San Diego

Jock McNeill

I love our Fourandhalf website and have seen a significant increase in engagement with our prospective clients. The leads are better quality and higher quantity which allows our business development manager to close more contracts. After several years owning a business, I’ve found that it is more effective to find “who” can do the job instead of “how” to do the job. Fourandhalf is the “who” you need to keep those leads coming so you can focus on other, higher-margin efforts in your business. Thanks guys, we’re enjoying the new website

Jock McNeill, MPM, RMP

Alliance Property Management, Santa Rosa

Our Affiliations

Office Address

Fourandhalf, Inc
2710 Crow Canyon Rd #1017
San Ramon, CA 94583

Hours of Operation

M-F: 8am - 4:30pm PST