Have you heard about the new shiny piece of technology taking the world by storm? It’s called ChatGPT. In case you haven’t heard the buzz yet, here’s a quick overview: What is ChatGPT? ChatGPT is Artificial Intelligence (AI)-powered chatbot that’s been...
Podcast: Play in new window | DownloadSubscribe: RSSManaging Properties in One of the Country’s Toughest Places What does it take to get an amazing reputation, not just on Google, but also on Yelp? Our guests on the podcast today are from R.E.M. Residential. It’s one...
We talk a lot about content marketing. But, what is it? More importantly – does it still work in 2022? We’re answering some of those questions today. What is Content Marketing for Property Managers? Let’s start with a simple definition of content...
Ten years ago, if you were a property management company writing your own blog content and filming your own videos, that kind of marketing gave you a competitive advantage within the industry. But now, everyone is doing it. This type of marketing is not only...
SEO vs. SEM It’s common for people to be confused about the difference between SEO and SEM, or even to think they’re the same thing. It’s important you understand the difference between these marketing strategies so you’re not leaving valuable leads on the table....
Telling Your Story Every business has a story. Being able to tell that story in a way that connects and resonates with your perfect client is a crucial part of your property management marketing strategy. Maybe you think your story isn’t that interesting. Think...
