How the 2020 Updates to Facebook Impact Property Managers

How the 2020 Updates to Facebook Impact Property Managers

Summary: Facebook’s updates in August 2020 provide more opportunities to property managers to engage with their community, generate trust, and build their network. Key Takeaways: Posts & comments in Facebook Groups have more newsfeed visibility than Page posts...
4 Keys to a Great Property Management Website: Attracting New Business with User Experience, Content and SEO

4 Keys to a Great Property Management Website: Attracting New Business with User Experience, Content and SEO

What differentiates a good property management website from a great one? Back in 2018, we wrote about four of the most important aspects of a great property management website which still ring true to this day: user experience, customer-focused content, SEO, and lead...
Property Management Branding Do’s and Don’ts During a Crisis

Property Management Branding Do’s and Don’ts During a Crisis

What’s your plan for property management branding during a crisis? Branding your property management company and marketing your services in a time of crisis requires a sense of who your audience is and what they may be going through. All of us at Fourandhalf are...
COVID-19 Updates from Google & Yelp: How it’s Impacting Property Management Reviews

COVID-19 Updates from Google & Yelp: How it’s Impacting Property Management Reviews

Have you heard the latest COVID-19 Google and Yelp reviews update? No doubt you’re aware of the unusual circumstances we find ourselves in during this COVID-19/Coronavirus pandemic. One of the fears that you may currently be grappling with is that your online...
What It Takes to Maintain a Search Engine Marketing or Google Ads Campaign

What It Takes to Maintain a Search Engine Marketing or Google Ads Campaign

Setting up a search engine marketing or google ads campaign is pretty easy, but maintaining it is a different animal. We’re talking to you today about search engine marketing and what it takes to maintain the digital advertising campaign that’s going to help you grow...