Congrats, you’ve got a marketing plan in place! Now it’s time to execute and bring your marketing campaign and strategies to life. One crucial component of your marketing strategy is your call to action (CTA). It’s the part of your marketing message...
Property management is a highly competitive industry, and staying ahead of the competition is necessary for success. One effective tool that property managers can use to drive traffic and generate leads is Google Ads. With Google Ads property managers can target...
We hope you had a wonderful holiday, and we also hope you’re ready to get back to the grind so you can catch more owner leads. Have you considered using an AdWords campaign as part of your marketing plans in 2019? AdWords is a great way to start generating owner...
The best way to run a successful AdWords campaign is to make sure your ad and your landing page provide the most relevant information to your users. Specific and targeted messaging provides useful information to your visitors, and brings in the ROI you expect from...
Why would you send visitors to a landing page rather than your website with your Google Ads campaign? At Fourandhalf, we get questions about this every once in a while, and it’s important to understand why you should create an AdWords-specific landing page. Here are a...
We get asked this question often from our clients: “Can we direct our advertising traffic to our website?” Our answer? It’s more advantageous for your company to send your hard-earned online advertising traffic to a landing page that is optimized for...
