What Continuous Improvement Means For Property Management Marketing

What Continuous Improvement Means For Property Management Marketing

by | Jan 16, 2020 | Fourandhalf, Marketing Best Practices, Property Management Business Tips, Property Management Growth, Property Management Industry, Property Management Marketing, Running a Property Management Company, Starting a Property Management Company, Technology

We got a great response from our last Fourandhalf blog, when Michael talked about maximizing your data and avoiding data paralysis when evaluating your property management marketing performance. You asked us to dig a little deeper, and here we are – ready to talk...
Risk Management Mistakes That Keep Property Managers up at Night with Guest Kathleen Richards

Risk Management Mistakes That Keep Property Managers up at Night with Guest Kathleen Richards

by | Jan 9, 2020 | Hints and Tips, Interview, Podcast, Property Management Industry, Property Management Marketing, Property Management Resources Podcast, Running a Property Management Company, Starting a Property Management Company

Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | RSSRisk management isn’t a sexy topic, but it’s something that you need to think about as the owner of a property management company. Making mistakes while managing – or not managing – your...
How Property Managers Can Avoid Data Analysis Paralysis

How Property Managers Can Avoid Data Analysis Paralysis

by | Jan 2, 2020 | Advertising and PPC, Content Marketing, Fourandhalf, Hints and Tips, Marketing Best Practices, PPC, Property Management Business Tips, Property Management Growth, Property Management Industry, Property Management Marketing, Property Management SEO, Running a Property Management Company, SEO, Starting a Property Management Company

Feeling overwhelmed by property management marketing data analysis? It’s a mouthful. There are literally hundreds of data analysis reporting tools designed to help you get smarter about your property management business and how it’s performing. All of them say...
If Your Property Management Website Was an Employee, Would You Fire It?

If Your Property Management Website Was an Employee, Would You Fire It?

by | Nov 21, 2019 | Content Marketing, Marketing Best Practices, Property Management Business Tips, Property Management Growth, Property Management Industry, Property Management Marketing, Property Management SEO, Property Management Websites, Running a Property Management Company, Starting a Property Management Company, Website

When you think about building a website for property management, what do you want it to accomplish? And once it’s up and running, how do you tell if it’s doing its job? Your property management website works for you, so it’s reasonable to take a moment and...