Marketing and Business Strategy Blog for Property Managers
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PPC Campaigns: Brand Awareness vs. Lead Generation Campaigns
Are you looking to further your company's reach and get your name in front of more property owners? In today’s digital world, it can be difficult to stand out from the crowd and attract potential clients. One of the best ways to do this is with a Pay-Per-Click (PPC)...
Creating Customers for Life
Dave Gorham is back as our guest on The Property Management Show. He is a co-founder of Realty Solutions in New Jersey, and we’re diving into his philosophy around customers for life, and how it’s important to align a business with the idea that you’re going to serve...
Applying Generative AI Conference Learnings for Property Management Marketing
Generative AI has taken the world by storm, and every industry (including property management and real estate) is scrambling to figure out how to capitalize on this. It’s a brave new world, and those who can make the most of it will be the ones who come out on top in...
Lifetime Value vs. Transactional Value
On The Property Management Show today, we’re speaking with Andrew Smallwood, who is the Chief Customer Officer (CCO) at Second Nature and the host of the Triple Win podcast. We’re diving into the difference between lifetime value and transactional value and how...
Google Algorithm Updates: How They Impact Property Management Marketing in 2023 and Beyond
Google continuously updates its algorithm in order to provide the most relevant and useful information to users. By constantly making changes, Google is able to ensure that search engine results pages (SERPs) are up-to-date with content that is both accurate and...
The Power of Purpose-Driven Property Management
Andrea Hardaway from First Property Management is blazing a path of success as she has published her book, Property Management Freedom, and recently gave an inspiring talk on the topic of market consolidation at PM Grow Summit 2022. Despite hefty acquisition offers by...
Retention in the Face of Acquisition – Part 2
We’re back on The Property Management Show with Kathleen Richards. In Part I, she shared her story about buying and selling a property management business, and how she introduced herself to her new employees and clients. We ended the chat talking about toxic owners...
Does ChatGPT Really Work for Generating Property Management Marketing Content?
Have you heard about the new shiny piece of technology taking the world by storm? It’s called ChatGPT. In case you haven't heard the buzz yet, here's a quick overview: What is ChatGPT? ChatGPT is Artificial Intelligence (AI)-powered chatbot that’s been trained to...
Retention in the Face of Acquisition – Part 1
The prospect of acquiring a property management business is very exciting. The hard part comes when the deal is done. How can you handle the baggage that comes with a book of business? How do you protect yourself from the potential loss of owners and employees? Our...
What’s it Like to Partner With Fourandhalf? Catch Up with Our Lifetime Clients
I’m really pleased with my Fourandhalf website – I think it looks new and fresh and is easy for users to navigate. One of the best features is the quarterly check in with the Fourandhalf team which allows me to look at the web site and see how it is performing. This quarterly analysis shows me how many users I get, where they go on my site, and what SEO words are bringing them to my site. I can now make changes so that I’m attracting the type of users I want based on facts. Our websites are one of our most important marketing tools yet most of us rarely look at them once they are up and running.
I have been able to lean on Fourandhalf as a true marketing partner […] In a competitive market, they were able to help me standout and grow my business.
I love our Fourandhalf website and have seen a significant increase in engagement with our prospective clients. The leads are better quality and higher quantity which allows our business development manager to close more contracts. After several years owning a business, I’ve found that it is more effective to find “who” can do the job instead of “how” to do the job. Fourandhalf is the “who” you need to keep those leads coming so you can focus on other, higher-margin efforts in your business. Thanks guys, we’re enjoying the new website
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