Marketing and Business Strategy Blog for Property Managers
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Maximize Property Management Revenue Part 3: Educating Owners and the Misuse of AI
The Property Management Show returns with Part 3 of Marie Tepman’s discussion with Todd Ortscheid, which builds off the earlier discussions of fee-maxing and choosing the right revenue model. In the conclusion of this series, we focus on the importance of education...
Maximize Property Management Revenue Part 2: Churn, Lifetime Value, and Legislation
Most property-management owners focus on adding new doors, or, they’re just concerned with reputation management and they don’t feel like they need to grow their business. But, they ignore the cause of lost revenue and lower customer lifetime values: annual churn that...
Maximize Property Management Revenue Part 1: The Truth Behind Fee-Maxing
Welcome back to The Property Management Show! Today kicks off a special three-part discussion on fee-maxing with Todd Ortscheid. In Part One of this important conversation, we will take a look at what responsible fee-maxing looks like, how it can double your revenue,...
Email Marketing Made Easy for Property Managers
Email marketing is one of the most powerful and cost-effective tools available to property managers looking to grow their business, nurture client relationships, and streamline communication. Whether you're reaching out to current tenants, engaging prospective...
Starting a Property Management Company: Choosing a Domain Name
Choosing a domain name for your property management website can feel like a big decision, but it doesn’t have to be overwhelming. A domain name is your website's address on the internet. It's unique to your own website and it serves as your online identity, making...
The Importance of Consistent Branding and Identity
When you think about branding, does your property management company come to mind? Maybe you don’t consider yourself as having a brand at all—but here’s the truth: you do. Even if you haven’t intentionally crafted a distinctive brand identity, your company already...
How to Choose the Best Name for Your Property Management Business
Choosing the right name for your property management company is more than just a creative decision—it’s a strategic one. Your business name shapes your brand identity, impacts your marketing efforts, and can even influence your long-term success. Before settling on a...
Anatomy of a Search Engine Results Page (SERP)
Do you know what a Search Engine Results Page (SERP) is and how it impacts your property management company’s online visibility? If you've ever searched for something on Google—whether on your desktop or mobile—you’ve seen a SERP in action. But understanding its...
10 Lessons from 10 Years in Digital Marketing: Insights for Property Managers and Small Businesses
What can happen in a decade? A lot. This week marks my 10-year anniversary -- a full decade -- of working in property management marketing. As I reflect on the past 10 years, I am amazed at how much has changed in the digital marketing landscape. From social media to...
What’s it Like to Partner With Fourandhalf? Catch Up with Our Lifetime Clients
"Fourandhalf has been a game changer for our marketing needs. They are experts in their field. They know how to engage their audiences and are so quick to respond. I've been incredibly impressed with them! It is like having a marketing employee on staff for a fraction of the cost! We love Fourandhalf!"
"I felt like our website finally postured us and posited us for who we really were. And we could have never done that without the help of Fourandhalf...If you’re investigating Fourandhalf, and you’re trying to figure out if this is a good fit for you or not, just try it. You just owe it to yourself to try it. I don’t know how you could really live without them."
"We have used FourandHalf for a while now and have had a great experience. Hope and her team are always wonderful to work with, quick to respond to any questions or concerns that we may have, and are always so personable. We really appreciate their attention to detail and willingness to always work with us to achieve our goals. Thank you Hope & team!"
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