Do you know what a Search Engine Results Page (SERP) is and how it impacts your property management company’s online visibility? If you’ve ever searched for something on Google—whether on your desktop or mobile—you’ve seen a SERP in action. But understanding its...
Rebranding can be an exciting milestone for your property management company—a chance to modernize your image, expand into new markets, or better reflect your vision. But it’s not just about a new logo or name; a rebranding strategy impacts every aspect of your...
ROI calculators are the trendy new thing in property management websites. You might have come across a competitor’s website featuring a sleek new calculator and found yourself wondering if you should invest in one as well. At Fourandhalf, we specialize in...
If you already have a perfectly good real estate website, do you really need a separate property management website? Can you get away with just building a page to host your property management information? Maybe you’re just getting started in property management, or...
What’s the purpose of your landing page? Landing pages for property managers are different than website pages. They are out there on their own – serving a specific purpose and leading visitors to the desired action you’re hoping for, whether it’s a...
At Fourandhalf, we work with hundreds of property managers to help them increase the online presence of their property management company and one question we’re frequently asked is: “Should I have a pricing page on my property management website?”...
