SEO vs. SEM

SEO vs. SEM

 SEO vs. SEM It’s common for people to be confused about the difference between SEO and SEM, or even to think they’re the same thing. It’s important you understand the difference between these marketing strategies so you’re not leaving valuable leads on the table....
Websites. PPC. Lead Nurturing. 3 Marketing Strategies for Property Management Growth

Websites. PPC. Lead Nurturing. 3 Marketing Strategies for Property Management Growth

Growing your property management business requires that you use several different marketing strategies. If you put all of your marketing dollars in one basket, you’ll reach the same potential audience over and over again, leaving a large number of prospective...
3 New Fourandhalf Innovations & the 2020 Virtual NARPM Convention

3 New Fourandhalf Innovations & the 2020 Virtual NARPM Convention

 This week, something a little different. The annual NARPM Convention is just a few days away, and although it will look different this year with everything online, we are still providing opportunities for attendees to interact with our team members, ask questions,...
Should You Have Separate Websites for Your Real Estate and Property Management Businesses?

Should You Have Separate Websites for Your Real Estate and Property Management Businesses?

If you already have a perfectly good real estate website, do you really need a separate property management website? Can you get away with just building a page to host your property management information? Maybe you’re just getting started in property management, or...
4 Keys to a Great Property Management Website: Attracting New Business with User Experience, Content and SEO

4 Keys to a Great Property Management Website: Attracting New Business with User Experience, Content and SEO

What differentiates a good property management website from a great one? Back in 2018, we wrote about four of the most important aspects of a great property management website which still ring true to this day: user experience, customer-focused content, SEO, and lead...