4 Keys to a Great Property Management Website: Attracting New Business with User Experience, Content and SEO

4 Keys to a Great Property Management Website: Attracting New Business with User Experience, Content and SEO

What differentiates a good property management website from a great one? Back in 2018, we wrote about four of the most important aspects of a great property management website which still ring true to this day: user experience, customer-focused content, SEO, and lead...
Do Online Reviews Help SEO for Property Management Websites?

Do Online Reviews Help SEO for Property Management Websites?

Ever heard of the saying, “Your reputation precedes you?” When it comes to property management online reviews, this saying is even more true. Lots of people have opinions and the internet has made it easier for them to share it. You can harness this to your...
COVID-19 Updates from Google & Yelp: How it’s Impacting Property Management Reviews

COVID-19 Updates from Google & Yelp: How it’s Impacting Property Management Reviews

Have you heard the latest COVID-19 Google and Yelp reviews update? No doubt you’re aware of the unusual circumstances we find ourselves in during this COVID-19/Coronavirus pandemic. One of the fears that you may currently be grappling with is that your online...
How Are Google Ads, Organic Results, and Local Listings Different in Property Management Marketing?

How Are Google Ads, Organic Results, and Local Listings Different in Property Management Marketing?

What’s the difference between organic results vs paid ads vs local listings? Let’s follow up on the Fourandhalf blog Daniel presented last week, where he discussed SERPs (Search Engine Results Pages) and why they’re important for your property management...
Anatomy of a Search Engine Results Page (SERP)

Anatomy of a Search Engine Results Page (SERP)

Do you know what a Search Engine Results Page (SERP) is, and what it means for your property management company? It’s quite likely you’ve already seen it on your mobile device or your desktop. Most SERPs will be ordered like this: First three pay-per-click...