Property Management Marketing | Part 1 | The Rise of Zumper & Facebook Marketing

Property Management Marketing | Part 1 | The Rise of Zumper & Facebook Marketing

Podcast: Play in new window | DownloadSubscribe: RSSSummary: Advertising your vacant rental units online has changed, and that’s due to some acquisitions and partnerships that we’re discussing today with James Barrett, CEO and Director of Business Development at...
How the 2020 Updates to Facebook Impact Property Managers

How the 2020 Updates to Facebook Impact Property Managers

Summary: Facebook’s updates in August 2020 provide more opportunities to property managers to engage with their community, generate trust, and build their network. Key Takeaways: Posts & comments in Facebook Groups have more newsfeed visibility than Page posts...
Paid Ads Part 1: Rethinking Paid Advertising for Property Managers

Paid Ads Part 1: Rethinking Paid Advertising for Property Managers

When people think about paid advertising for property managers, otherwise known as online advertising, the first thing that comes to mind is Google AdWords (now Google Ads), and sometimes the term PPC or Pay Per Click comes up. But is this all there is to online...