Paid Ads for Property Managers, Part 1: Building the Right Digital Advertising Strategy

Paid Ads for Property Managers, Part 1: Building the Right Digital Advertising Strategy

Paid advertising for property management has changed significantly. It is no longer just a matter of bidding on a few keywords in Google Ads and hoping the right rental property owners click. Today, property managers can use paid advertising to reach prospective...
Boosted Posts vs. Meta Ads: Which Is Better for Property Management Marketing?

Boosted Posts vs. Meta Ads: Which Is Better for Property Management Marketing?

Facebook offers different types of ads, and they all bring different value to you, the advertiser. But, it’s important to choose the right type of content in order to support your marketing goals. Otherwise, you’ll waste time and money on the wrong type of promoted...
Property Management Marketing | Part 1 | The Rise of Zumper & Facebook Marketing

Property Management Marketing | Part 1 | The Rise of Zumper & Facebook Marketing

Podcast: Play in new window | DownloadSubscribe: RSS | MoreSummary: Advertising your vacant rental units online has changed, and that’s due to some acquisitions and partnerships that we’re discussing today with James Barrett, CEO and Director of Business Development...
How the 2020 Updates to Facebook Impact Property Managers

How the 2020 Updates to Facebook Impact Property Managers

Summary: Facebook’s updates in August 2020 provide more opportunities to property managers to engage with their community, generate trust, and build their network. Key Takeaways: Posts & comments in Facebook Groups have more newsfeed visibility than Page posts...