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Why Your Online Reputation Is Now Your Best Tool for Winning Property Owner Clients

Why Your Online Reputation Is Now Your Best Tool for Winning Property Owner Clients

by Madison Lushington | Jun 16, 2026 | Reputation, Reviews

It’s increasingly common that a property owner with a new rental doesn’t call a realtor for a referral the way they used to. Instead, they open ChatGPT, Perplexity, or Google and ask: “What’s the best property management company in [city]?” The...
From Invisible to Irresistible: Grow Your Property Management Business by Getting Owners to Find, Like, and Hire You

From Invisible to Irresistible: Grow Your Property Management Business by Getting Owners to Find, Like, and Hire You

by Marie Liamzon-Tepman | Jan 30, 2025 | Interview, Property Management Growth, Reputation, Reviews

If you’re struggling to attract new owner leads, collect positive reviews, or even show up on Google, you’re not alone. The property management industry is becoming increasingly competitive, and standing out requires a strategic approach to marketing. Here’s how to go...
Beyond AIDA: Asking for Reviews – Part 4

Beyond AIDA: Asking for Reviews – Part 4

by Marie Liamzon-Tepman | Jul 11, 2024 | Getting Found, Reputation, Reviews

So far in this series, we explored how reputation impacts the customer journey, the importance of fostering detailed, recent, and genuine reviews, and the power of volume when it comes to drowning out negative reviews for your property management company. But securing...
Beyond AIDA: Combating Negative Reviews – Part 3

Beyond AIDA: Combating Negative Reviews – Part 3

by Marie Liamzon-Tepman | Jun 27, 2024 | Getting Found, Reputation, Reviews

In the first two installments of this series, we explored the secrets behind crafting a stellar online reputation for your property management company. We delved into the importance of fostering detailed, recent, and genuine reviews, and the power of responding...
Beyond AIDA: What Consumers Care About Reviews – Part 2

Beyond AIDA: What Consumers Care About Reviews – Part 2

by Marie Liamzon-Tepman | Jun 12, 2024 | Getting Found, Reputation, Reviews

Online reputation management goes beyond simply monitoring and responding to reviews. It’s a strategic approach to cultivating trust with potential clients throughout their journey. Our research shows that companies prioritizing online reviews boast a 16%...
Beyond AIDA: Online Reputation and the Customer Journey for Property Management Companies – Part 1

Beyond AIDA: Online Reputation and the Customer Journey for Property Management Companies – Part 1

by Marie Liamzon-Tepman | May 29, 2024 | Getting Found, Reputation, Reviews

Do you remember Alec Baldwin’s iconic line “Always Be Closing” from the movie Glengarry Glen Ross? While it resonates with sales teams to this day, it paints an incomplete picture of the customer journey. There were actually two acronyms on the board...
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