GoogleMyBusiness Fundamentals for Property Managers

GoogleMyBusiness Fundamentals for Property Managers

Are you having a hard time finding your Google My Business profile? In need of some quick Google My Business property management fundamentals? This is an important part of marketing your property management business, so it’s important that your profile is active and...
What It Takes to Maintain a Search Engine Marketing or Google Ads Campaign

What It Takes to Maintain a Search Engine Marketing or Google Ads Campaign

Setting up a search engine marketing or google ads campaign is pretty easy, but maintaining it is a different animal. We’re talking to you today about search engine marketing and what it takes to maintain the digital advertising campaign that’s going to help you grow...
How Are Google Ads, Organic Results, and Local Listings Different in Property Management Marketing?

How Are Google Ads, Organic Results, and Local Listings Different in Property Management Marketing?

What’s the difference between organic results vs paid ads vs local listings? Let’s follow up on the Fourandhalf blog Daniel presented last week, where he discussed SERPs (Search Engine Results Pages) and why they’re important for your property management...
How Will The Latest Google Updates Affect Property Management Marketing?

How Will The Latest Google Updates Affect Property Management Marketing?

How familiar are you with Google’s 2020 updates? Not too long ago, Google announced some big changes to its algorithm. If you’re wondering what these changes mean for your property management marketing, we have some good information for you today. Google’s 2020...
What Continuous Improvement Means For Property Management Marketing

What Continuous Improvement Means For Property Management Marketing

We got a great response from our last Fourandhalf blog, when Michael talked about maximizing your data and avoiding data paralysis when evaluating your property management marketing performance. You asked us to dig a little deeper, and here we are – ready to talk...
How Property Managers Can Avoid Data Analysis Paralysis

How Property Managers Can Avoid Data Analysis Paralysis

Feeling overwhelmed by property management marketing data analysis? It’s a mouthful. There are literally hundreds of data analysis reporting tools designed to help you get smarter about your property management business and how it’s performing. All of them say...