Digital Marketing Plan
You may not have time to create a marketing plan. That’s because you’re busy doing what you do best – property management. Our relationship is a partnership, and we understand your priorities. Our team is here to make the plans that drive the marketing.
Attract More Owner Leads. Sign More Property Management Contracts.
When you make a marketing investment, you want results. We do, too. Once we have a plan in place, we analyze your increase in leads, your uptick in new business, and the numbers that demonstrate our plans are working. You’ll increase the owners you’re working with and the properties you’re managing.
Customized Plan
Your marketing plan needs to meet your unique needs and we’re great at identifying those.
Analyzing Results
Making Adjustments
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Here’s How We Start
Free Marketing Consultation
The first step in your marketing plan is evaluating what’s working and what isn’t. A marketing diagnostic specifically tailored to property management companies highlights gaps and opportunities.
KPI Review
How do you know that your business is working? How do you identify areas for improvement? Three words: Key Performance Indicators or KPIs.
Identify Your Goals
Understanding where you stand, and setting goals with respect to that, gives your company a better chance of succeeding. We’ll tease out your short term and long term goals, and ensure that we take them into account in our recommendations.
How We Implement Your Plan
Create Action Steps
Based on those first three steps, we’ll give you a recommended marketing mix that matches your Key Performance Indicators (KPIs).
This will give you the best chance of actually making an impact on your bottom line.
Set a Timeline
When will you see results?
Great question. Part of our marketing plan is putting together an actionable timeline.
This is a long-term plan, so we’ll talk about managing expectations and preparing for outcomes.
Implement the Plan
We will give you an actual plan that you can take home and even print out. You can implement it yourself with your team, or continue working with us.
If you don’t have time to focus on marketing, we’ll take care of the implementation too.
Client for Life
We’re partners.
We don’t like the idea of creating a plan together and then sending you on your way with our good-luck wishes.
Our team invites you to be a customer for life. The resource you count on when things take a turn or new opportunities pop up.
What Might Your Marketing Plan Include?
Content Marketing
Educate prospective customers by answering their searches online.
Google Ads
Optimize your cost per lead with campaigns managed by Google Ads Specialists.
SEO
Diversify your Google search appearance through Managed SEO Campaigns.
Copywriting
Conversion Websites
Attract and convert the right type of leads with purpose-driven website designs.
Reputation Management
Drive up five-star reviews and build your online reputation one ask at a time.
Email Marketing Automation
Keep your company top of mind with prospective owners that are not yet clients.
Consulting
Strategize with a dedicated account manager committed to helping your business succeed.
What’s it Like to Partner With Fourandhalf? Catch Up with Our Lifetime Clients
"Fourandhalf has been a game changer for our marketing needs. They are experts in their field. They know how to engage their audiences and are so quick to respond. I've been incredibly impressed with them! It is like having a marketing employee on staff for a fraction of the cost! We love Fourandhalf!"
"I felt like our website finally postured us and posited us for who we really were. And we could have never done that without the help of Fourandhalf...If you’re investigating Fourandhalf, and you’re trying to figure out if this is a good fit for you or not, just try it. You just owe it to yourself to try it. I don’t know how you could really live without them."
"We have used FourandHalf for a while now and have had a great experience. Hope and her team are always wonderful to work with, quick to respond to any questions or concerns that we may have, and are always so personable. We really appreciate their attention to detail and willingness to always work with us to achieve our goals. Thank you Hope & team!"
Our Affiliations
Office Address
Fourandhalf, Inc
2710 Crow Canyon Rd #1017
San Ramon, CA 94583
Contact Us
Hours of Operation
M-F: 8am - 4:30pm PST
