Start a Property Management Marketing Plan
You’re a property management expert, so the idea of coming up with a marketing plan might seem slightly overwhelming and maybe even impossible. Our relationship is a partnership, but we understand your priorities. Our team is here to make the plans while you keep doing what you do best – property management.
Get a plan that actually brings in owner leads.
Plans are swell, but you want results. We do too, which is why we measure and analyze all your growth and progress once we implement our range of marketing ideas. You’ll see the increase in leads, the uptick in new business, and the exciting numbers that support all of the marketing investments you’ve made. If your goal is to increase the number of owners you’re working with and the properties you’re managing, we’ll deliver the high-quality, meaningful leads you want.
Start a property management marketing plan today.
Step 1: Perform a Marketing Diagnostic to see what’s working and what isn’t.
Whether you’re doing it yourself, or you’ve hired someone local, a marketing diagnostic that’s specifically tailored to property management companies will highlight gaps and opportunities in the way you currently market to rental property owners.
Right now, we’re offering a free property management marketing diagnostic — no commitments, no obligations. If you’re interested in getting just a free marketing diagnostic, click here.
Step 2: Get to know your current business and its KPIs.
How do you know that your business is working? How do you identify areas for improvement? Three words: Key Performance Indicators or KPIs.
Step 3: Identify Your Goals (and make sure they’re realistic!)
Understanding where you stand, and setting goals with respect to that, gives your company a better chance of succeeding. We’ll tease out your short term and long term goals, and ensure that we take them into account in our recommendations.
Step 4: Come up with a marketing mix and timeline unique to your business.
We’ll give you a recommended marketing mix and actionable timeline that is consistent with your goals and which tie into your Key Performance Indicators (KPIs). This will give you the best chance of actually making an impact on your bottom line.
Step 5: Take your property management marketing plan home, print it, and implement it!
We will give you an actual plan that you can take home and even print out. You can implement it yourself with your team, or take it to another company — it’s up to you. If you find yourself needing help with implementing certain parts of the plan, contact us at Fourandhalf to schedule consultation sessions. If you don’t have time to focus on your marketing, you can always have Fourandhalf take care of the implementation for you.
Interested in a Property Management Marketing Plan?
Get a comprehensive property management marketing plan that’s designed to bring in those owner leads you’ve always wanted.
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