Start a Property Management
Digital Marketing Plan
Attract More Owner Leads. Sign More Property Management Contracts.
When you make a marketing investment, you want results. We do, too. Once we have a plan in place, we analyze your increase in leads, your uptick in new business, and the numbers that demonstrate our plans are working. You’ll increase the owners you’re working with and the properties you’re managing.
Your marketing plan needs to meet your unique needs and we’re great at identifying those.
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Here’s How We Start
Free Marketing Consultation
The first step in your marketing plan is evaluating what’s working and what isn’t. A marketing diagnostic specifically tailored to property management companies highlights gaps and opportunities.
How do you know that your business is working? How do you identify areas for improvement? Three words: Key Performance Indicators or KPIs.
Identify Your Goals
Understanding where you stand, and setting goals with respect to that, gives your company a better chance of succeeding. We’ll tease out your short term and long term goals, and ensure that we take them into account in our recommendations.
How We Implement Your Plan
Create Action Steps
Based on those first three steps, we’ll give you a recommended marketing mix that matches your Key Performance Indicators (KPIs).
This will give you the best chance of actually making an impact on your bottom line.
Set a Timeline
When will you see results?
Great question. Part of our marketing plan is putting together an actionable timeline.
This is a long-term plan, so we’ll talk about managing expectations and preparing for outcomes.
Implement the Plan
We will give you an actual plan that you can take home and even print out. You can implement it yourself with your team, or continue working with us.
If you don’t have time to focus on marketing, we’ll take care of the implementation too.
Client for Life
We don’t like the idea of creating a plan together and then sending you on your way with our good-luck wishes.
Our team invites you to be a customer for life. The resource you count on when things take a turn or new opportunities pop up.
What Might Your Marketing Plan Include?
Educate prospective customers by answering their searches online.
Optimize your cost per lead with campaigns managed by Google Ads Specialists.
Diversify your Google search appearance through Managed SEO Campaigns.
We write content that gets the attention of owners and investors.
Attract and convert the right type of leads with purpose-driven website designs.
Drive up five-star reviews and build your online reputation one ask at a time.
Email Marketing Automation
Keep your company top of mind with prospective owners that are not yet clients.
Strategize with a dedicated account manager committed to helping your business succeed.
What’s it Like to Partner With Fourandhalf? Catch Up with Our Lifetime Clients
I’m really pleased with my Fourandhalf website – I think it looks new and fresh and is easy for users to navigate. One of the best features is the quarterly check in with the Fourandhalf team which allows me to look at the web site and see how it is performing. This quarterly analysis shows me how many users I get, where they go on my site, and what SEO words are bringing them to my site. I can now make changes so that I’m attracting the type of users I want based on facts. Our websites are one of our most important marketing tools yet most of us rarely look at them once they are up and running.
I have been able to lean on Fourandhalf as a true marketing partner […] In a competitive market, they were able to help me standout and grow my business.
I love our Fourandhalf website and have seen a significant increase in engagement with our prospective clients. The leads are better quality and higher quantity which allows our business development manager to close more contracts. After several years owning a business, I’ve found that it is more effective to find “who” can do the job instead of “how” to do the job. Fourandhalf is the “who” you need to keep those leads coming so you can focus on other, higher-margin efforts in your business. Thanks guys, we’re enjoying the new website
2710 Crow Canyon Rd #1017
San Ramon, CA 94583
Hours of Operation
M-F: 8am - 4:30pm PST