What’s Included in a Lead Management Strategy?
Sales Process & Strategy Consultation
Map out and understand your sales process & how to make it better.
LeadSimple CRM Software
Track and communicate with all of your leads in one place.
LeadSimple Setup & Training
Integrate your CRM with lead sources and learn how to leverage the software.
Email Marketing Automation
Drip educational content to owners based on their interests.
Is Your Lead Management Plan Helping You Close Business?
With a good property management marketing plan, generating owner leads is rarely a problem. Closing those leads, and turning them into management contracts is another story.
Owners are asking questions and searching for information all of the time. They may be ready to sign right now, or they may still be in the early stages of their buying journey. Either way, you’ll want your team to have the tools they need to be responsive, stay in touch, provide value, and nurture leads until they turn into a property management client.
Focus on Owners Likely to Close
It’s important to invest your time and talents on the owners and investors who are ready to sign on for professional property management services. Leveraging a good sales process, and CRM like LeadSimple helps your team close business when owners are ready for your services.
Nurture Owners That Aren’t Yet Ready
Prospects who aren’t ready to sign your management agreement today aren’t going to be in the “no” column forever. Make sure your company stays top of mind and builds trust in the meantime through educational drip campaigns.
Nurture Existing Owners for Referrals and Additional Business
Monthly newsletters are a great way to keep current owners up to date and reinforce your value. Why not take it a step further and advertise a client referral program or showcase new investment properties in the area? It’s hard to find a marketing strategy that’s more effective than a raving fan.