If Your Property Management Website Was an Employee, Would You Fire It?

If Your Property Management Website Was an Employee, Would You Fire It?

When you think about building a website for property management, what do you want it to accomplish? And once it’s up and running, how do you tell if it’s doing its job? Your property management website works for you, so it’s reasonable to take a moment and...
Property Management Marketing Ideas to Get the Right Owner Leads

Property Management Marketing Ideas to Get the Right Owner Leads

Have you been looking for more marketing ideas for your property management company? Is your current strategy not getting you the kinds of owner leads you’d like? Let’s start with this: Property management marketing shouldn’t just get you owner...
Inbound vs. Outbound Property Management Marketing: Which One Is Better?

Inbound vs. Outbound Property Management Marketing: Which One Is Better?

Wondering whether your property management company should be implementing inbound or outbound marketing? Not sure what the difference is? Never fear, Brittany clears it all up for you in this week’s Fourandhalf blog. It’s more than marketing magic; it’s a strategic...
Paid Ads Part 3: Do Bing Ads Work for Property Management Marketing?

Paid Ads Part 3: Do Bing Ads Work for Property Management Marketing?

 Have you dismissed using Bing Ads for your property management marketing? When it comes to pay-per-click advertising, almost everyone thinks of Google. That’s understandable; Google definitely owns the majority of the market when it comes to online search. But,...
Paid Ads Part 2: Why Google Ads is Expensive and What Property Managers Can Do About It

Paid Ads Part 2: Why Google Ads is Expensive and What Property Managers Can Do About It

 After watching our blog on rethinking paid advertising for property managers, do you have questions about Google Ads? We know that some property managers feel Google Ads is getting more expensive. If that’s you, you’re not alone. Today, we’re talking about why...
Paid Ads Part 1: Rethinking Paid Advertising for Property Managers

Paid Ads Part 1: Rethinking Paid Advertising for Property Managers

 When people think about paid advertising for property managers, otherwise known as online advertising, the first thing that comes to mind is Google AdWords (now Google Ads), and sometimes the term PPC or Pay Per Click comes up. But is this all there is to online...