by Madison Lushington | May 14, 2026 | Content Marketing, Getting Found, Marketing Best Practices, Technology
Search is changing quickly. For property management companies, this shift has created a lot of uncertainty. Fortunately, the reality is that while the format of search is changing, the fundamentals of visibility have not. This guide breaks down what is actually...
by Madison Lushington | Mar 3, 2026 | Marketing Best Practices, Property Management Marketing
Previously, we’ve talked about the hidden cost of marketing to the wrong owner. Many property managers struggle with poor lead quality, high churn, and rising marketing costs. Often, the issue is not that marketing is failing. It is that marketing is attracting the...
by Marie Liamzon-Tepman | Feb 18, 2026 | Marketing Best Practices, Property Management Growth, Property Management Marketing
You’ve invested time and money into marketing your property management business. You’re running ads, publishing blog content, and maintaining a professional website. On the surface, everything looks like it should be working. But the leads don’t feel right. Maybe...
by Marie Liamzon-Tepman | Jan 21, 2026 | Getting Found, How-tos, Lead Nurturing, Marketing Best Practices, Property Management Business Tips, Property Management Education, Property Management Growth, Property Management Marketing, Running a Property Management Company, Sales, Starting a Property Management Company
Referrals remain one of the most effective ways for property management companies to grow their owner portfolios. In fact, referral-based owner leads often convert faster, trust you sooner, and stay longer than leads from almost any other source. On a past episode of...
by Marie Liamzon-Tepman | Sep 17, 2025 | Content Marketing, Digital Marketing, Google Ads, Hints and Tips, Landing Pages, Marketing Best Practices, Marketing Budget, Property Management Business Tips, Property Management Marketing
Property management is a highly competitive industry, and staying ahead of the competition is necessary for success. One effective tool that property managers can use to drive traffic and generate leads is Google Ads. With Google Ads property managers can target...
by Marie Liamzon-Tepman | Aug 14, 2025 | Content Marketing, Getting Found, Marketing Best Practices
Have you noticed your property management website rankings or traffic dropping or bouncing around lately? You’re not imagining things because Google has been busy. In the past two years, they’ve rolled out multiple core algorithm updates, and they’re not slowing down....
