by Marie Liamzon-Tepman | Aug 28, 2026 | Competition, Content Marketing, Digital Marketing, Getting Found, Landing Pages, Local Search, Marketing Best Practices, Property Management Growth, Property Management Marketing, Property Management Websites, SEO
A dedicated landing page gives property owners a more focused experience after they click your ad. Instead of sending prospects to a general website that serves owners, tenants, residents, vendors, and job applicants, a PPC landing page presents one relevant message...
by Marie Liamzon-Tepman | Jul 6, 2026 | Fourandhalf, Marketing Best Practices, Property Management Business Tips, Property Management Growth, Property Management Industry, Property Management Marketing, Property Management Websites, SEO, Trends
Your website is often the first place a rental owner, tenant, applicant, or housing consumer interacts with your company. If that website is difficult or impossible for someone with a disability to use, it can create legal risk, fair housing concerns, and a poor...
by Madison Lushington | May 14, 2026 | Content Marketing, Getting Found, Marketing Best Practices, Technology
Search is changing quickly. For property management companies, this shift has created a lot of uncertainty. Fortunately, the reality is that while the format of search is changing, the fundamentals of visibility have not. This guide breaks down what is actually...
by Madison Lushington | Mar 3, 2026 | Marketing Best Practices, Property Management Marketing
Previously, we’ve talked about the hidden cost of marketing to the wrong owner. Many property managers struggle with poor lead quality, high churn, and rising marketing costs. Often, the issue is not that marketing is failing. It is that marketing is attracting the...
by Marie Liamzon-Tepman | Feb 18, 2026 | Marketing Best Practices, Property Management Growth, Property Management Marketing
You’ve invested time and money into marketing your property management business. You’re running ads, publishing blog content, and maintaining a professional website. On the surface, everything looks like it should be working. But the leads don’t feel right. Maybe...
by Marie Liamzon-Tepman | Jan 21, 2026 | Getting Found, How-tos, Lead Nurturing, Marketing Best Practices, Property Management Business Tips, Property Management Education, Property Management Growth, Property Management Marketing, Running a Property Management Company, Sales, Starting a Property Management Company
Referrals remain one of the most effective ways for property management companies to grow their owner portfolios. In fact, referral-based owner leads often convert faster, trust you sooner, and stay longer than leads from almost any other source. On a past episode of...
