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The Purpose-Driven Website – How Content Answers the Three Biggest Questions Users are Asking

The Purpose-Driven Website – How Content Answers the Three Biggest Questions Users are Asking

by Marie Liamzon-Tepman | Sep 19, 2018 | Content Marketing, Property Management Marketing, Property Management Websites, SEO

What makes a good purpose-driven website? A good website is built with clear, concise content, and it’s purpose-driven. That purpose should be defined by these three things: Who is my audience? What do I want them to know? What do I want them to do? Website Content...
Why is Yelp Ranking Higher Than my Property Management Website?

Why is Yelp Ranking Higher Than my Property Management Website?

by Marie Liamzon-Tepman | Aug 14, 2018 | Getting Found, Property Management Marketing, SEO

Have you noticed that Yelp is outranking your property management company on Google for search terms like property management in your city or your city property management? This has been happening to property management companies lately, and it’s sparked some...
How Backlinks Can Help Your Property Management Website

How Backlinks Can Help Your Property Management Website

by Brittany Stephens | Jul 25, 2018 | Content Marketing, Getting Found, Property Management Marketing, SEO

Last Updated 12/09/19 Our clients have been working hard to organically grow their property management websites so rental property owners can find them. This starts with making sure the property management website is up-to-date, continually improving for engagement,...
Why Do Property Managers Need a YouTube Channel?

Why Do Property Managers Need a YouTube Channel?

by Marie Liamzon-Tepman | Mar 8, 2018 | Content Marketing, Getting Found, Local Search, Property Management Marketing, SEO, Social Media Marketing

You know Google is the top search engine online, but what is the second biggest search engine? You may be thinking that it’s Yahoo. Or, Bing. Or, Ask.com. Nope. The second largest search engine is actually YouTube. According to HubSpot, 58 percent of viewers believe...
Is Your Property Management Website Still Marketing to a Client from 4 Years Ago?

Is Your Property Management Website Still Marketing to a Client from 4 Years Ago?

by Marie Liamzon-Tepman | Feb 22, 2018 | Getting Found, Property Management Marketing, Property Management Websites, SEO, Technology

Back in 2012, when the housing marketing collapsed, the property management market was flooded with a particular client type: The Accidental Landlord. People couldn’t sell their homes, so renting their home out was the only way to stay afloat. Tens of thousands did...
How to Create a Landing Page that Converts

How to Create a Landing Page that Converts

by Marie Liamzon-Tepman | Feb 8, 2018 | Content Marketing, Getting Found, Hints and Tips, How-tos, Landing Pages, Local Search, Marketing Best Practices, Property Management Marketing, SEO

The best way to run a successful AdWords campaign is to make sure your ad and your landing page provide the most relevant information to your users. Specific and targeted messaging provides useful information to your visitors, and brings in the ROI you expect from...
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