Optimize Your Property Management Website to Attract Valid Owner Leads

Optimize Your Property Management Website to Attract Valid Owner Leads

How you can make sure your website is producing valid property management owner leads for your business?

We have three ideas.

First Things First: Make a Good First Impression

We all know that first impressions are crucial, but sometimes that idea can get lost. Don’t forget to make a great first impression with your website. When someone clicks on your site to look for property management services and your site looks like it hasn’t changed since the turn of the century, you’re going to immediately turn a lot of people away.

Potential clients want to make sure they’re working with a professional who knows what’s going on right now. To reach them, your site should be modern, clean and easy to use. If it’s not, you’re going to raise some red flags before you can demonstrate your value.

A website that doesn’t make a good first impression will leave owners wondering if you’re going to let their property become as run down as you’ve allowed your website to become. If you’re letting your website deteriorate, you’re going to have a hard time convincing people that you’ll be able to improve their properties and help them earn more money.

Let prospective clients know what’s going on in the industry. Show them you’re on the cutting edge of property management and technology with a clean and modern website that’s user-friendly.

Next on the List: Create Great Content

Your website needs content that will appeal to your ideal prospects, whether those are accidental landlords or investors. People will be searching for content and looking for information in a number of different ways, so make sure you have something that appeals to them.

Good content will show owners and investors that you know what you’re doing. You want them to feel like they can trust you with the largest investment they’ve made. So, know your audience, whether it’s an accidental landlord looking for answers about what to do when a tenant stops paying rent or an investor looking for a new area to acquire properties. Once they are on your site, they should review your information and trust you.

That’s what content does. It gives them a reason to do more research about your company, and ultimately contact you, giving you a new property management owner lead.

Answer their questions, and provide information they didn’t know they needed. To be effective, your website must be dedicated to your ideal owners and investors.

The Last Straw: Gather Information

The third piece is making it easy for your prospects to give you their contact information when they think about it. So many websites have a single place for this information: the contact us page. If you’re only inviting prospects to contact you at that one point, you’re missing several additional opportunities that could eliminate the extra step of moving over to the contact page. It may sound silly, but filling out that contact form only takes two seconds, and you don’t want to give a possible property management owner lead a reason to leave by requiring them to move over to another page in order to provide their contact information.

When website visitors are looking at your owner page or your services page, it’s a natural progression for them to want to reach out to you or provide their contact information. So, include that form right at the bottom of each page. Look for all these opportunities to capture their information. Maybe you have an engaging video – provide a form they can fill out while they’re watching your video. Or, they might be scrolling through your reviews and learning about your great reputation. That’s a perfect place for a contact form.

Include a contact us page, but make sure you’re providing an opportunity to gather information on every page.

Your things to remember are pretty simple:

  • Make a great first impression.
  • Provide the content the people want.
  • Make it easy for prospects to reach out.

If you have any questions about your property management website and what it can do for you, please contact us at Fourandhalf. If you’re ready to move forward with a new property management website, then start by requesting your FREE website analysis.

Logan Jones

About Logan Jones

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  • I’m interested in updating my website. Could someone reach out? I’m curious about the process. implementation, maintenance, and associated costs.

  • Avatar for Logan Jones Reco-liv Property Management says:

    We admit that good and quality content always pulls potential leads for any business and especially in property management content means a lot. We should describe our services with more standards and in more innovative manner which elevates the depth of the service provided by us and creates an interest on the mind set of landlord to reach us.

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Estimate ROI (Return On Investment)

Desired Growth (# of properties) :
Average Monthly Rent :
Annual Contract Value: $0
Customer Lifetime Value: $0
Estimated Annual Profit: $0
Estimated Lifetime Profit: $0
Estimated Portfolio Value Upon Sale: $0

How we got these numbers

• Annual Customer Value (8% of average rent multiplied by 12)
• Customer Lifetime Value (4 multiplied by ACV)
• Estimated Annual Profit (at 20% of ACV)
• Estimated Lifetime Profit (at 20% of LCV)
• Estimated Portfolio Value Upon Sale (1.2 times ACV)

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Experienced a 183% increase in website owner leads compared to previous site

“I love our OnePartner website and have seen a significant increase in engagement with our prospective clients. The leads are better quality and higher quantity which allows our business development manager to close more contracts.”


                            – Jock McNeill, Owner of Alliance Property Management

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– Danielle Miner, Owner Oak Trust Property Management

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ONEPARTNER CLIENT REVIEW

Experienced a 190% increase in website owner leads compared to previous site

“We are only a few months in and the decision to switch to the OnePartner platform is already paying dividends. Our inbound leads have significantly increased and perhaps more importantly, we can now actually measure the effectiveness of our campaigns and 3rd party ads. I highly recommend the OnePartner team.”

                    – Andy Moore, Owner of Gulf Coast Property Management

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Alex Osenenko
President and CEO

Alex’s professional mission in life is to help small businesses grow and thrive. He is the President and CEO of Fourandhalf.com and is serving his 5th year on the Board of Directors for CALNARPM.

After spending 9 years in the trenches with his property management clients, Alex draws on his experience to host “The Property Management Show” Podcast and co-authors a weekly Property Management Blog on Fourandhalf.com. Alex has extensive experience speaking for various NARPM events at the local, state, regional and national level.

Alex is a graduate of San Francisco State University with an Electronic Commerce Systems Degree. His business philosophy is simple: Happy Customers are created by Happy Employees, which results in Happy Shareholders. Alex serves on the Board of Directors of CALNARPM (California Chapter of National Association of Residential Property Managers) and hosts a Podcast “The Property Management Show“, available on iTunes.

 

John Bykowski
Chief Operating Officer

After graduating from the University of Michigan with a film degree, John proceeded to do everything but. During his career, John has specialized in operations and has developed processes for small companies in diverse industries, such as bleeding-edge marketing technology, social networking, trade shows and exhibitions, and cloud software. John and Alex had worked together previously, and when he needed someone to help take Fourandhalf to the next level and beyond, Alex brought in John as his first employee, and later, business partner.

In addition, now that he’s using his film school know-how to help property managers look their best in their blogs, his mom no longer feels his degree was a complete waste of time.

Danny Morris
Director of Account Management

Born in Australia and growing up in Israel, Danny has spent a lot of time traveling the world between those two places. After completing his military service in Israel, Danny began following his biggest passion, writing, which he discovered while backpacking South America and publishing his first book.

When it was time to unpack, he returned to Australia to complete his Journalism studies amongst the beaches of sunny Perth. Danny is a huge online fan and after working in a number of related jobs, he finally gets to combine his two favorite things, working with media and people.

Marina Osenenko
Product Manager

Marina draws upon her real estate, business operations and customer service expertise for Fourandhalf. Her favorite part of being with Fourandhalf is the opportunity she has to really get to know our clients, build professional customer relationships and truly be part of a team that assists in their success.

Her time away from work is happily spent watching her children grow up and attempting to keep up with them! Any spare moments beyond nurturing her children are filled with hiking, spending time with friends, exploring the Bay Area and squeezing in a non G-rated movie every now and then.

Marie Liamzon
Product and Marketing Manager

Before joining Fourandhalf, Marie worked for one of the largest banks in the world. She took on different roles, but couldn’t find what she was looking for. She pursued a variety of side projects until she finally decided it was time for a career change.

Marie is very passionate about helping people and learning new things. In her spare time, you might catch her exploring new places and taking far too many pictures.

Kyle McLean
Customer Success

Born in San Diego County, Kyle McLean has since migrated to the Oakland woods. A fan of tall trees and tall tales, he holds a bachelor’s degree from the creative writing program at the University of California, Riverside and is a licensed California Certified Shorthand Reporter.

After a few years as a freelance court reporter, Kyle has joined Fourandhalf for an opportunity in sales and digital marketing. In addition to reading and writing, his hobbies and interests include gardening, hiking, soccer, coffee brewing, and craft beers.

Karen Wyle
Account Management

Originally from the Philadelphia area, Karen moved eight times in seventeen years all over the East Coast and to the Midwest before settling here in Northern California six years ago. She is an alumna of Brandeis University with a BA in American Studies and earned a MBA in Marketing Management from Indiana University in Bloomington. Karen’s business career has been well-rounded, with experience including advertising, direct marketing, corporate retail, product management, new product development, and new customer generation. Beyond an office setting, she has been thrilled to volunteer her time giving back to the community with KPMG’s Family for Literacy, at her daughter’s school, and as a Girl Scout Troop Leader. Karen enjoys music, good food, traveling to new places, completing jigsaw puzzles, meeting people and making connections.

Karen became a part of Fourandhalf’s Account Management team in 2016, relaunching her marketing management career after a pause to raise her family. She is excited to rejoin the business world and to work with such a strong marketing management team.

Paige DeRuyter
Account Management

Paige graduated from Chico State University with a degree in Journalism. Her favorite part of working at Fourandhalf is helping clients create and produce educational blog content to grow their business. She is an avid sushi enthusiast who enjoys riding her bike and watching college football and in her free time.

Nissim Boozaglo
Web Hosting Support

After working as a Radioshack store manager, Nissim decided to change his career path and pursue his passion for music production by getting his B.A.S. from Expression College for the Digital Arts. Nissim has a beautiful 8-year-old girl and loves cooking delicious homemade food and going camping with her! At Fourandhalf, Nissim is responsible for the implementation of the clients’ Landing Pages and Google Adwords campaigns.

Theresa Barnes
Campaign Director

Theresa Barnes was born and raised in the Bay Area and graduated with her Bachelors Degree in Communications Studies at San Francisco State University. She worked in aviation at a private FBO for 3 years, and other industries, before joining the Fourandhalf team. She finds a balance between being a young mother, work, and living a healthy lifestyle outside of work by staying as active as possible. She is dedicated to customer satisfaction and having a great work ethic.

Brittany Stephens
Campaign Director

Brittany recently moved to the Bay area after graduating from California State University Chico with a degree in Business Marketing. She is known for her excellent communication, customer service skills, and shameless nerdyness. Her passions include: music, tabasco, Lord of the Rings, and the Golden State Warriors.

Logan Jones
Business Development

After graduating from CSU Chico with a Degree in Business Marketing, Logan moved back to the East Bay and pursued a career in sales. With an attention to detail and a relentless drive, he strives to improve himself and his passions each day. When not at work Logan enjoys playing guitar and writing songs, and occasionally performing around the Bay Area. He is an avid sports fan keeping up with everything SF Giants, 49ers, Cal Bears, and Golden State Warriors.

Hope Lumbley
Account Management

Hope recently moved to the Bay Area after graduating from Chico State University with a degree in Journalism. She is coffee crazed, dog obsessed and hopes to visit all National Parks. One of the greatest times in her life was when she lived abroad in Costa Rica and hopes to travel more of Central America in the future. She feels blessed to work for a company who supports her love for travel and the need to learn more about what the world has to offer.

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