How you can make sure your website is producing valid property management owner leads for your business?
We have three ideas.
First Things First: Make a Good First Impression
We all know that first impressions are crucial, but sometimes that idea can get lost. Don’t forget to make a great first impression with your website. When someone clicks on your site to look for property management services and your site looks like it hasn’t changed since the turn of the century, you’re going to immediately turn a lot of people away.
Potential clients want to make sure they’re working with a professional who knows what’s going on right now. To reach them, your site should be modern, clean and easy to use. If it’s not, you’re going to raise some red flags before you can demonstrate your value.
A website that doesn’t make a good first impression will leave owners wondering if you’re going to let their property become as run down as you’ve allowed your website to become. If you’re letting your website deteriorate, you’re going to have a hard time convincing people that you’ll be able to improve their properties and help them earn more money.
Let prospective clients know what’s going on in the industry. Show them you’re on the cutting edge of property management and technology with a clean and modern website that’s user-friendly.
Next on the List: Create Great Content
Your website needs content that will appeal to your ideal prospects, whether those are accidental landlords or investors. People will be searching for content and looking for information in a number of different ways, so make sure you have something that appeals to them.
Good content will show owners and investors that you know what you’re doing. You want them to feel like they can trust you with the largest investment they’ve made. So, know your audience, whether it’s an accidental landlord looking for answers about what to do when a tenant stops paying rent or an investor looking for a new area to acquire properties. Once they are on your site, they should review your information and trust you.
That’s what content does. It gives them a reason to do more research about your company, and ultimately contact you, giving you a new property management owner lead.
Answer their questions, and provide information they didn’t know they needed. To be effective, your website must be dedicated to your ideal owners and investors.
The Last Straw: Gather Information
The third piece is making it easy for your prospects to give you their contact information when they think about it. So many websites have a single place for this information: the contact us page. If you’re only inviting prospects to contact you at that one point, you’re missing several additional opportunities that could eliminate the extra step of moving over to the contact page. It may sound silly, but filling out that contact form only takes two seconds, and you don’t want to give a possible property management owner lead a reason to leave by requiring them to move over to another page in order to provide their contact information.
When website visitors are looking at your owner page or your services page, it’s a natural progression for them to want to reach out to you or provide their contact information. So, include that form right at the bottom of each page. Look for all these opportunities to capture their information. Maybe you have an engaging video – provide a form they can fill out while they’re watching your video. Or, they might be scrolling through your reviews and learning about your great reputation. That’s a perfect place for a contact form.
Include a contact us page, but make sure you’re providing an opportunity to gather information on every page.
Your things to remember are pretty simple:
- Make a great first impression.
- Provide the content the people want.
- Make it easy for prospects to reach out.
If you have any questions about your property management website and what it can do for you, please contact us at Fourandhalf. If you’re ready to move forward with a new property management website, then start by requesting your FREE website analysis.