by Brittany Stephens and Marie Liamzon-Tepman | Jan 24, 2018 | Competition, Getting Found, Marketing Best Practices, Property Management Marketing, Property Management Websites, SEO
How often should you update your website? The short answer is: regularly. Today, we want to talk about website updates and why you need to make them. Higher Bounce Rates Hurt Your Rankings A stale website equals a higher bounce rate. When someone comes to your...
by Brittany Stephens and Marie Liamzon-Tepman | Oct 18, 2017 | How-tos, Property Management Marketing, Property Management Websites, Technology, Trends
Everyone’s talking about Google Analytics, and they make it sound like it can do anything. Maybe not, but let’s talk about what it can do for you. More details and screenshots can be found at the end of this blog. Keep reading! Yesterday is Over, Tomorrow is Too Late...
by Brittany Stephens and Marie Liamzon-Tepman | Sep 13, 2017 | Competition, Getting Found, Property Management Marketing, Property Management Websites, SEO, Technology
Have you ever hired a vendor to do SEO on your site, but you don’t know if they did a good job? How can you tell if your website has been Search Engine Optimized? For today’s blog, we share how you can learn if your property management website has been...
by Marie Liamzon-Tepman | Aug 2, 2017 | Competition, Content Marketing, Digital Marketing, Getting Found, Landing Pages, Local Search, Marketing Best Practices, Property Management Growth, Property Management Marketing, Property Management Websites, SEO
We get asked this question often from our clients: “Can we direct our advertising traffic to our website?” Our answer? It’s more advantageous for your company to send your hard-earned online advertising traffic to a landing page that is optimized for...
by Marie Liamzon-Tepman | Jun 21, 2017 | Landing Pages, Marketing Best Practices, Owner Education, Property Management Business Tips, Property Management Marketing, Property Management Websites
Websites on the Internet have an average conversion rate of two percent. What does that mean? It means that 98 percent of website visitors are not doing what you want them to do – like filling out a form on your website to learn more about your property...
by Marie Liamzon-Tepman | Mar 1, 2017 | Google My Business, Property Management Marketing, Property Management Websites, SEO, Social Media Marketing
Today, we describe 5 common SEO mistakes that rob your property management website of high search rankings. At Fourandhalf, we work on improving the digital presence of property management companies and these common areas for improvement are just a few items that any...
