How Often Do I Have to Update My Property Management Website? | Fourandhalf - Internet Marketing for Property Management Companies

How Often Do I Have to Update My Property Management Website?

How often should you update your website?

The short answer is: regularly.

Today, we want to talk about website updates and why you need to make them.  

Higher Bounce Rates Hurt Your Rankings

A stale website equals a higher bounce rate.

When someone comes to your website and then immediately goes away, that’s a bounce. It counts against you in the SEO world, and you’re losing potential conversions when people don’t stay on your website. So, keep it up to date. When you make updates and Google’s bots (the programs that assess your site and decide how high you’ll rank, and what for) notice, they will reassess you.

If others are getting ahead of you on the SEO chart and you don’t know why, it could be due to your lack of website updates. Google won’t reassess how valid you are for keywords if you’re not making updates.

Updates Show You’re Flexible

Frequent updates also demonstrate to your owners, tenants, and other people in the industry that you take feedback seriously. You want to show that you’re flexible; that you can take feedback and make improvements to the way you do things.

If you’re not updating your website, how will anyone know that you update and improve the way you provide property management? As we know, the property management industry changes all the time.  

SEO Best Practices are Always Changing

Best practices for SEO change all the time. Google changes its algorithm from time to time, and different things happen to your site and the online world as a whole. The SEO strategy that worked so well for you in 2000 will probably not work so well today. In fact, we know it won’t.

Update your site for best practices.   

Be Better Than the Competition

Finally, don’t give your competition a chance to look better than you. If you are updating your site on a regular basis, they need to do it too, or they’ll fall behind. You don’t want them to think you’re only going to update your website every five or 10 years. Do it first, and make them follow.  

These are some short, quick reasons to continually update your website. Put your website company to work. If you pay them a monthly maintenance fee but they don’t want to hear from you, that’s not a good thing.

Make sure your website is modern and embraces SEO best practices. Show owners and tenants that you’re not only keeping up – you’re leading the way. Google will notice and may even think you deserve to rank higher.

If you have any questions about website updates or internet marketing for property management companies, please contact us at Fourandhalf.

John Bykowski

About John Bykowski

John Bykowski is the Vice President of Operations of - a Marketing Agency that works exclusively with the Property Management industry. John has spent the last few years helping Property Management companies utilize the latest technology to thrive.

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Estimate ROI (Return On Investment)

Desired Growth (# of properties) :
Average Monthly Rent :
Annual Contract Value: $0
Customer Lifetime Value: $0
Estimated Annual Profit: $0
Estimated Lifetime Profit: $0
Estimated Portfolio Value Upon Sale: $0

How we got these numbers

• Annual Customer Value (8% of average rent multiplied by 12)
• Customer Lifetime Value (4 multiplied by ACV)
• Estimated Annual Profit (at 20% of ACV)
• Estimated Lifetime Profit (at 20% of LCV)
• Estimated Portfolio Value Upon Sale (1.2 times ACV)


Experienced a 63% increase in valid leads compared to previous website

“I love our OnePartner website and have seen a significant increase in engagement with our prospective clients. The leads are better quality and higher quantity which allows our business development manager to close more contracts.”

                            – Jock McNeill, Owner of Alliance Property Management


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“Fourandhalf has been the cornerstone of our marketing program. They are easy to work with and produce measurable results. Every marketing dollar is important to us and Fourandhalf makes our budget work for us.”
– Danielle Miner, Owner Oak Trust Property Management


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Experienced 35% increase in leads compared to previous website

“We are only a few months in and the decision to switch to the OnePartner platform is already paying dividends. Our inbound leads have significantly increased and perhaps more importantly, we can now actually measure the effectiveness of our campaigns and 3rd party ads. I highly recommend the OnePartner team.”

                    – Andy Moore, Owner of Gulf Coast Property Management


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