How often should you update your website?

The short answer is: regularly.

Today, we want to talk about website updates and why you need to make them.  

Higher Bounce Rates Hurt Your Rankings

A stale website equals a higher bounce rate.

When someone comes to your website and then immediately goes away, that’s a bounce. It counts against you in the SEO world, and you’re losing potential conversions when people don’t stay on your website. So, keep it up to date. When you make updates and Google’s bots (the programs that assess your site and decide how high you’ll rank, and what for) notice, they will reassess you.

If others are getting ahead of you on the SEO chart and you don’t know why, it could be due to your lack of website updates. Google won’t reassess how valid you are for keywords if you’re not making updates.

Updates Show You’re Flexible

Frequent updates also demonstrate to your owners, tenants, and other people in the industry that you take feedback seriously. You want to show that you’re flexible; that you can take feedback and make improvements to the way you do things.

If you’re not updating your website, how will anyone know that you update and improve the way you provide property management? As we know, the property management industry changes all the time.  

SEO Best Practices are Always Changing

Best practices for SEO change all the time. Google changes its algorithm from time to time, and different things happen to your site and the online world as a whole. The SEO strategy that worked so well for you in 2000 will probably not work so well today. In fact, we know it won’t.

Update your site for best practices.   

Be Better Than the Competition

Finally, don’t give your competition a chance to look better than you. If you are updating your site on a regular basis, they need to do it too, or they’ll fall behind. You don’t want them to think you’re only going to update your website every five or 10 years. Do it first, and make them follow.  

These are some short, quick reasons to continually update your website. Put your website company to work. If you pay them a monthly maintenance fee but they don’t want to hear from you, that’s not a good thing.

Make sure your website is modern and embraces SEO best practices. Show owners and tenants that you’re not only keeping up – you’re leading the way. Google will notice and may even think you deserve to rank higher.

If you have any questions about website updates or internet marketing for property management companies, please contact us at Fourandhalf.