How to Know if Your Property Management Website Has Been SEO’d

How to Know if Your Property Management Website Has Been SEO’d

By September 13, 2017Getting Found, SEO, Website

Have you ever hired a vendor to do SEO on your site, but you don’t know if they did a good job? How can you tell if your website has been Search Engine Optimized? For today’s blog, we share how you can learn if your property management website has been SEO’d well enough to achieve higher rankings on Google. If you’re not sure whether your property management website is maximizing its SEO potential, there are a few ways to tell.

The Two Kinds of SEO

Your site can be SEO’d in two different ways. There is on-page SEO, where a company builds you a website, or you give someone access to go in and improve your already-existing website. There’s also off-page SEO, where a company doesn’t need access to your website, as they rely on activities that are performed on other websites to help yours. At the end of this blog, we’ll show you how to test the effectiveness of the two different methods, starting with on-page SEO:

 

6 Ways to See if You Have On-Page SEO

1. Title-tags

First, you can see if your website was built with SEO in mind by looking at the titles on your pages. Titles pop up at the top of your browser,  written in the tabs.

Google treats them as an important indicator of what your page is about. On your homepage, does it say (for example) “Home – Bob’s Properties” or does it say “Portland Property Management?”

Many websites will have a company name there, but think of it this way:

  1. No one is likely to be searching for your company name right off the bat when searching for services
  2. When people do search for your company name, your site is already going to rank at the top of searches, without extra effort

What does this tell us? You don’t need to SEO your site to rank for your company name – yet that is typically how most pages are built.

Let’s go with a real-life example, which title would more likely to show up on the first page of Google for “Sacramento property management companies?” Would it be option A:

Sacramento Property Management

Or option B?:

Property Management Sacramento

Although option A sounds strong, option B is your best choice.

Examples of good titles are Orlando property management services or Orlando property management – about us. These are SEO-friendly titles.

2. URL

Just below the title is the URL address; this also plays a role in how search engines understand what your page is about.

Property Management Marketing

An example of a bad URL is: fourandhalf.com/id=152 or fourandhalf.com/page_407. Your URL should indicate what your site is about. You can’t use spaces in a URL, so the next best alternative is to use dashes. So, a URL built for SEO might say:

fourandhalf.com/sacramento-property-management-services

Having that URL actually spelled out gives you some property management SEO benefit, but mainly serves as an indicator whether or not your SEO or website company has done its job.

3. Google Analytics

It doesn’t add to your SEO, but any company worth its salt will add Google Analytics to your website. GA Checker is a tool that tells you if this has been set up on all of the pages of your website. Google Analytics allows you to analyze your website traffic in many ways.

4. Content

Your home page doesn’t need as much content as your internal pages; its job is sending people to the right internal page on your site, so don’t load up there. But once they get to the destination page, they should find more than just a form asking for information. When a prospect arrives on your Services page, it should have content. Google will be looking for 200-400 words of content, and your Services page is the perfect place to talk about your customers’ pain points and how to solve them. That’s a property management services page built with SEO best practices in mind.

5. Blog

It’s always shocking when we find that one of our customers has purchased a site without a blog option. A blog is important to have because it allows you add content to your site on an ongoing basis, without needing to be in touch with your website developer. Even if you don’t plan on making regularly scheduled updates, you need a blog. Blogs allow you to be in front of people who have questions related to property management, ie: tenant screening, evictions, maintenance, etc. It’s one of the best ways to show off your expertise, and the number one way to get your site to rank for the long-tail keywords that are so effective at bringing in leads.

6. Mobile Friendly

Is your site mobile friendly? Google has indicated their search algorithm is now “mobile-first.”  If your site is not mobile friendly, you’ll suffer when people search on mobile devices. It may not harm you today, when most owner research is still done on desktops, but a quality shop will make all of their websites mobile-friendly – because who knows how far Google will take this preference in the future. Be sure to test your site on the Google Mobile-Friendly Test Page  now.


Off-Page SEO

When someone contacts you and wants to SEO your site without having access to the code, they aren’t doing it on the page or changing your site in any way. They are typically looking to point links to your site in the form of backlinks and citations.

Backlinks

Backlinks are present when other sites link to you. Sometimes backlinks are gathered by using “black hat” SEO tactics. An example of black hat SEO is using a farm of fake sites to point links at your site. It’s bad, and these days, Google figures it out very quickly. We have worked with several clients who used these tactics only to get penalized by Google. Once caught, it takes a long time to rebuild your SEO credibility, so we highly advise against it. Moz has a backlink checker tool; it tells you how many links you have, what your domain authority is, and if you have any “spammy” links pointing to your site.

The other way to achieve backlinks is more honest. Someone might reach out and offer to write articles on other sites that will then include a link back to your site. If you hire someone and have them write content that points back to you, it’s honest work and Google won’t punish you for that.

Citations

Citations give you stronger results on local search. Do you have your name, address, and phone number on Yahoo Local, Yelp, CitySearch, and Google? More? You’ll get higher local search results if your information is listed consistently on a number of directory sites.

You can view the number and quality of your citations with Moz’s Local Citation Checker tool. It will tell you which online directories your company is listed on and whether your citations are complete and/or consistent with all your other online listings.

In conclusion, to know if your website is ranking as well as it can, you need to know if it has been properly SEO’d. We hope this article has cleared up a lot about SEO for you. If you have any questions about this or anything that has to do with internet marketing for property management companies, please contact us at Fourandhalf.

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John Bykowski

About John Bykowski

John Bykowski is the Vice President of Operations of Fourandhalf.com - a Marketing Agency that works exclusively with the Property Management industry. John has spent the last few years helping Property Management companies utilize the latest technology to thrive.

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Alex Osenenko
President and CEO

Alex’s professional mission in life is to help small businesses grow and thrive. He is the President and CEO of Fourandhalf.com and is serving his 5th year on the Board of Directors for CALNARPM.

After spending 9 years in the trenches with his property management clients, Alex draws on his experience to host “The Property Management Show” Podcast and co-authors a weekly Property Management Blog on Fourandhalf.com. Alex has extensive experience speaking for various NARPM events at the local, state, regional and national level.

Alex is a graduate of San Francisco State University with an Electronic Commerce Systems Degree. His business philosophy is simple: Happy Customers are created by Happy Employees, which results in Happy Shareholders. Alex serves on the Board of Directors of CALNARPM (California Chapter of National Association of Residential Property Managers) and hosts a Podcast “The Property Management Show“, available on iTunes.

 

John Bykowski
Chief Operating Officer

After graduating from the University of Michigan with a film degree, John proceeded to do everything but. During his career, John has specialized in operations and has developed processes for small companies in diverse industries, such as bleeding-edge marketing technology, social networking, trade shows and exhibitions, and cloud software. John and Alex had worked together previously, and when he needed someone to help take Fourandhalf to the next level and beyond, Alex brought in John as his first employee, and later, business partner.

In addition, now that he’s using his film school know-how to help property managers look their best in their blogs, his mom no longer feels his degree was a complete waste of time.

Danny Morris
Director of Account Management

Born in Australia and growing up in Israel, Danny has spent a lot of time traveling the world between those two places. After completing his military service in Israel, Danny began following his biggest passion, writing, which he discovered while backpacking South America and publishing his first book.

When it was time to unpack, he returned to Australia to complete his Journalism studies amongst the beaches of sunny Perth. Danny is a huge online fan and after working in a number of related jobs, he finally gets to combine his two favorite things, working with media and people.

Marina Osenenko
Product Manager

Marina draws upon her real estate, business operations and customer service expertise for Fourandhalf. Her favorite part of being with Fourandhalf is the opportunity she has to really get to know our clients, build professional customer relationships and truly be part of a team that assists in their success.

Her time away from work is happily spent watching her children grow up and attempting to keep up with them! Any spare moments beyond nurturing her children are filled with hiking, spending time with friends, exploring the Bay Area and squeezing in a non G-rated movie every now and then.

Marie Liamzon
Product and Marketing Manager

Before joining Fourandhalf, Marie worked for one of the largest banks in the world. She took on different roles, but couldn’t find what she was looking for. She pursued a variety of side projects until she finally decided it was time for a career change.

Marie is very passionate about helping people and learning new things. In her spare time, you might catch her exploring new places and taking far too many pictures.

Kyle McLean
Customer Success

Born in San Diego County, Kyle McLean has since migrated to the Oakland woods. A fan of tall trees and tall tales, he holds a bachelor’s degree from the creative writing program at the University of California, Riverside and is a licensed California Certified Shorthand Reporter.

After a few years as a freelance court reporter, Kyle has joined Fourandhalf for an opportunity in sales and digital marketing. In addition to reading and writing, his hobbies and interests include gardening, hiking, soccer, coffee brewing, and craft beers.

Karen Wyle
Account Management

Originally from the Philadelphia area, Karen moved eight times in seventeen years all over the East Coast and to the Midwest before settling here in Northern California six years ago. She is an alumna of Brandeis University with a BA in American Studies and earned a MBA in Marketing Management from Indiana University in Bloomington. Karen’s business career has been well-rounded, with experience including advertising, direct marketing, corporate retail, product management, new product development, and new customer generation. Beyond an office setting, she has been thrilled to volunteer her time giving back to the community with KPMG’s Family for Literacy, at her daughter’s school, and as a Girl Scout Troop Leader. Karen enjoys music, good food, traveling to new places, completing jigsaw puzzles, meeting people and making connections.

Karen became a part of Fourandhalf’s Account Management team in 2016, relaunching her marketing management career after a pause to raise her family. She is excited to rejoin the business world and to work with such a strong marketing management team.

Paige DeRuyter
Account Management

Paige graduated from Chico State University with a degree in Journalism. Her favorite part of working at Fourandhalf is helping clients create and produce educational blog content to grow their business. She is an avid sushi enthusiast who enjoys riding her bike and watching college football and in her free time.

Nissim Boozaglo
Web Hosting Support

After working as a Radioshack store manager, Nissim decided to change his career path and pursue his passion for music production by getting his B.A.S. from Expression College for the Digital Arts. Nissim has a beautiful 8-year-old girl and loves cooking delicious homemade food and going camping with her! At Fourandhalf, Nissim is responsible for the implementation of the clients’ Landing Pages and Google Adwords campaigns.

Theresa Barnes
Campaign Director

Theresa Barnes was born and raised in the Bay Area and graduated with her Bachelors Degree in Communications Studies at San Francisco State University. She worked in aviation at a private FBO for 3 years, and other industries, before joining the Fourandhalf team. She finds a balance between being a young mother, work, and living a healthy lifestyle outside of work by staying as active as possible. She is dedicated to customer satisfaction and having a great work ethic.

Brittany Stephens
Campaign Director

Brittany recently moved to the Bay area after graduating from California State University Chico with a degree in Business Marketing. She is known for her excellent communication, customer service skills, and shameless nerdyness. Her passions include: music, tabasco, Lord of the Rings, and the Golden State Warriors.

Logan Jones
Business Development

After graduating from CSU Chico with a Degree in Business Marketing, Logan moved back to the East Bay and pursued a career in sales. With an attention to detail and a relentless drive, he strives to improve himself and his passions each day. When not at work Logan enjoys playing guitar and writing songs, and occasionally performing around the Bay Area. He is an avid sports fan keeping up with everything SF Giants, 49ers, Cal Bears, and Golden State Warriors.

Hope Lumbley
Account Management

Hope recently moved to the Bay Area after graduating from Chico State University with a degree in Journalism. She is coffee crazed, dog obsessed and hopes to visit all National Parks. One of the greatest times in her life was when she lived abroad in Costa Rica and hopes to travel more of Central America in the future. She feels blessed to work for a company who supports her love for travel and the need to learn more about what the world has to offer.

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