Paid Ads Part 2: Why Google Ads is Expensive and What Property Managers Can Do About It

Paid Ads Part 2: Why Google Ads is Expensive and What Property Managers Can Do About It

After watching our blog on rethinking paid advertising for property managers, do you have questions about Google Ads? We know that some property managers feel Google Ads is getting more expensive. If that’s you, you’re not alone. Today, we’re talking about why...
Investment Inception: How to Get Investor Owners to Trust Property Managers, with guest Shawn Johnson

Investment Inception: How to Get Investor Owners to Trust Property Managers, with guest Shawn Johnson

Podcast: Play in new window | DownloadSubscribe: RSS | MoreToday we have a pretty cool guest on The Property Management Show Podcast. Shawn Johnson of Independence Capital Property Management is an investor and property manager, and he shares a lot of golden nuggets...
Paid Ads Part 1: Rethinking Paid Advertising for Property Managers

Paid Ads Part 1: Rethinking Paid Advertising for Property Managers

When people think about paid advertising for property managers, otherwise known as online advertising, the first thing that comes to mind is Google AdWords (now Google Ads), and sometimes the term PPC or Pay Per Click comes up. But is this all there is to online...
Understanding Responsible Property Management Growth with Eric Wetherington

Understanding Responsible Property Management Growth with Eric Wetherington

Podcast: Play in new window | DownloadSubscribe: RSS | MoreEric Wetherington from New Heights Property Management has more than 25 years of experience starting, acquiring, and managing dozens of companies. He is joining The Property Management Show today to discuss...
Deep Dive into Data-Driven Direct Marketing for Property Management Companies

Deep Dive into Data-Driven Direct Marketing for Property Management Companies

Podcast: Play in new window | DownloadSubscribe: RSS | MoreDirect mail marketing for property management is making a comeback, and we have asked Brian Pavek from SmartZip to join us on the podcast to discuss the role data plays in this space. Over the past several...