Why Create Property Management Video Blogs?
We have worked with hundreds of property management companies over the years, and we’re always encouraging them to create content that can help them grow their business. Usually, this includes a property management video blog.
The number one pushback we get is that it’s really hard to do video blogging. You know it’s important for your business — they demonstrate your expertise, put a face to your company name, and help your website’s SEO — but maybe you just don’t feel comfortable in front of the camera.
We get it. And if this sounds like you, we have five tips that make it easier for you to be on camera, and feel confident creating your property management video blog.
Property Management Video Blog Tips
#1: Start With the End in Mind
The first tip is to start with the end in mind. It’s very important to identify the key takeaways that you want your audience to know when they’re finished watching your blog. This will make it easier for you to plan what you want to say and develop talking points. Introducing your topics will feel more natural, and you’ll have the advantage of knowing what your call to action will be at the end of the blog.
#2: Write an Outline, not an Essay
Your outline does not need to be a full write-up of what you want to post or discuss in your property management video blog. Instead, start with some brief bullet points and quick topics that you want to cover. If you’re already nervous about being in front of the camera, you’ll only add to the pressure when you have a full essay written out and you want to remember the perfect word or phrase.
Do yourself a favor and write out basic bullet points that will just jog your memory while you’re speaking. If it’s absolutely necessary for you to write out your blog first, do not pressure yourself with having to say the exact words you’ve written down. Paraphrase as much as you can. A lot of the time what looks good on paper or on your computer screen may not roll off the tongue very easily, or sound conversational. Your video does not have to match the write-up word for word.
#3: Breathe Deeply and Smile
Studies have actually shown that deep breathing exercises relax you. Right before starting your blog, remember to take a deep breath and smile. You have no idea how helpful that is in setting the right tone for your blog. Always start and end your property management video blog with a smile.
#4: Pretend You’re Giving a TED Talk
This is the technique that Marie uses when she records blogs. It helps you take yourself seriously, and it allows you to envision yourself in a setting where you’re providing important information to an engaged audience.
#5: Finally – Have Fun with Your Property Management Video Blog!
Always have fun with your property management video blog. Although the main reason to do video blogs is for property owners to find you, it’s also an opportunity to show viewers your authentic passion for property management. Consumers prefer brands that are authentic and real. You want to make sure you are letting your personality show so they know who they’re talking to when they pick up the phone and call your company.
Good luck with filming your blogs, and if you need any help, please don’t hesitate to reach out to your digital marketing team at Fourandhalf.