How familiar are you with Google’s 2020 updates? Not too long ago, Google announced some big changes to its algorithm. If you’re wondering what these changes mean for your property management marketing, we have some good information for you today. Google’s 2020...
Google+ is getting ready to leave the building, and we want to calm some fears and share some information about where it’s going and what’s happening next. We’ll also let you know how this change affects your property management business. What Happens to My Google...
If you think the only reason to have a blog on your website is because everyone else has a blog – that’s not good enough. Your property management blog provides major opportunities for you, and today we’re sharing the three top reasons to have a blog on your property...
You know Google is the top search engine online, but what is the second biggest search engine? You may be thinking that it’s Yahoo. Or, Bing. Or, Ask.com. Nope. The second largest search engine is actually YouTube. According to HubSpot, 58 percent of viewers believe...
The best way to run a successful AdWords campaign is to make sure your ad and your landing page provide the most relevant information to your users. Specific and targeted messaging provides useful information to your visitors, and brings in the ROI you expect from...
Why would you send visitors to a landing page rather than your website with your Google Ads campaign? At Fourandhalf, we get questions about this every once in a while, and it’s important to understand why you should create an AdWords-specific landing page. Here are a...
