You know Google is the top search engine online, but what is the second biggest search engine?

You may be thinking that it’s Yahoo. Or, Bing. Or,


The second largest search engine is actually YouTube.

According to HubSpot, 58 percent of viewers believe that companies making videos can be trusted. And, 73 percent of viewers who watch your product videos are more likely to get in touch with you.

How Video Can Help Your Property Management Business

Video is a great way to add personality to your business. With short, meaningful videos that answer the questions people are typing into a search box, you can connect with prospective customers. You can build trust with the people online who are trying to decide if they’re going to give you a call.

Video Shows Up in Search Results

If your competitors are also doing content marketing, and maybe they’ve been doing it for a while, you’re going to need an edge to usurp their place in the Google search results.

So, think about this. Have you ever found a YouTube video in your search results, even towards the top of the page when you’re looking for something on Google?

You probably have.

That’s because YouTube is owned by Google. So, Google has an incentive for YouTube video results being clicked on. Google will add extra YouTube results towards the top of the 10 existing search results.

Integrate Video and Copy to Maximize the Power of Your Content

Integrate your copy with a video that corresponds to the content you’re creating. Put those videos on YouTube. It lets you show your face to prospects before they give you a call. It’s an opportunity to reveal your company values, and it’s an excellent way to allow your viewers to connect with you and build trust in your company.

Make Your Videos Authentic

By now, you should be excited to get in front of the camera.

Remember a few things to optimize your content:

  • Have a strong Call to Action.
  • Speak the way you normally speak. You’re in a very local market, and people are more likely to trust someone who speaks and thinks the same way they do. So, it’s okay if you use some of the local colloquialisms in your video. That’s hard to do with written content.

If you need any additional help putting together videos and content, contact us at Fourandhalf. We have a lot of experience with this type of property management marketing, and we’re very good at making sure these efforts work for you.