How to Create a Landing Page that Converts | Fourandhalf - Internet Marketing for Property Management Companies

The best way to run a successful AdWords campaign is to make sure your ad and your landing page provide the most relevant information to your users. Specific and targeted messaging provides useful information to your visitors, and brings in the ROI you expect from your campaign.  

Google has warned us: your ads will show up less often if you provide a poor user experience.

Let’s avoid that. Today, we’re sharing some tips on making the most effective landing pages for your AdWords campaign.

Landing Pages: One Page Wonders

A landing page is essentially a one page website. It’s the URL someone lands on as soon as they click your ad. Your goal is to answer whatever question the visitor asked Google before your ad popped up. You want them to convert, and you do this only by providing the most relevant information.

Landing pages must be easy to navigate, clear in their messaging, and helpful to the visitor. They must serve a purpose.

Keeping People on Your Page

Your landing page must focus on a specific topic and be tailored to a specific audience. This helps with your bounce rate. A bounce occurs when people leave your site after viewing it for just a few seconds. Statistically, the bounce rate is higher for paid clicks. When your landing page provides the right information, you keep your visitors around, and Google likes that.   

Landing pages don’t allow for exit routes like most websites. There’s no navigation bar or extra tabs to confuse visitors. You want to keep it crisp, easy, and relevant.

The 5 Important Elements Every Landing Page Needs

  1. A bit about your company. This is similar to the About Us page on your website, but more condensed. Include a bit about your mission and some important things that a landlord or investor should know about your property management company.
  2. What you offer. Make sure visitors know what services you offer, and what you can provide. This is usually why they’re visiting.
  3. Testimonials. Reviews provide credibility to your business. Often, reputation is the stepping stone for whether someone will choose you over the competition.
  4. A form and call tracking number. The form allows you to collect the visitor’s contact information so you can get in touch. The tracking number allows you to keep up with your leads that come in over the phone. You want to track where the leads are coming from and review your phone calls so you know how to improve them the next time.
  5. A Call to Action, or a hook. This is what entices the visitor to fill out that form or pick up that phone. It will set your business apart from your competition. Maybe it’s a special offer like the first month free. Perhaps it’s a flat management fee when everyone else in your market charges a percentage. Give your visitor a good reason to enter their contact details.

Your Next Steps

So, how do you build your own landing page?

It’s simple. Head to Google and search for a landing page builder. You’ll find plenty of options. At Fourandhalf, we like Unbounce. This site provides over 100 templates, so each landing page we create is unique. It’s also flexible; we can change the look and the information any time.

No time to create your own landing page?

Contact us. It’s what we do. We can build and host your landing page, and we can do it brilliantly. If you have any questions or need any help, contact us at Fourandhalf.

Tiffanie Patrick

About Tiffanie Patrick

Tiffanie, a Bay Area native, enjoys everything Warriors. Golden State Warriors that is. She received a bachelors degree in Psychology with a minor in Business Administration from CSU, East Bay and looks to further her education by pursuing a masters degree in Marketing. She plans to travel the world and experience everything life has to offer. Until then, she is embracing the opportunity to work at one of the best companies alongside some truly amazing people here at Fourandhalf!

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Estimate ROI (Return On Investment)

Desired Growth (# of properties) :
Average Monthly Rent :
Annual Contract Value: $0
Customer Lifetime Value: $0
Estimated Annual Profit: $0
Estimated Lifetime Profit: $0
Estimated Portfolio Value Upon Sale: $0

How we got these numbers

• Annual Customer Value (8% of average rent multiplied by 12)
• Customer Lifetime Value (4 multiplied by ACV)
• Estimated Annual Profit (at 20% of ACV)
• Estimated Lifetime Profit (at 20% of LCV)
• Estimated Portfolio Value Upon Sale (1.2 times ACV)


Experienced a 63% increase in valid leads compared to previous website

“I love our OnePartner website and have seen a significant increase in engagement with our prospective clients. The leads are better quality and higher quantity which allows our business development manager to close more contracts.”

                            – Jock McNeill, Owner of Alliance Property Management


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“Fourandhalf has been the cornerstone of our marketing program. They are easy to work with and produce measurable results. Every marketing dollar is important to us and Fourandhalf makes our budget work for us.”
– Danielle Miner, Owner Oak Trust Property Management


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Experienced 35% increase in leads compared to previous website

“We are only a few months in and the decision to switch to the OnePartner platform is already paying dividends. Our inbound leads have significantly increased and perhaps more importantly, we can now actually measure the effectiveness of our campaigns and 3rd party ads. I highly recommend the OnePartner team.”

                    – Andy Moore, Owner of Gulf Coast Property Management


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