Why Should I Use a Landing Page for My AdWords Campaign? | Fourandhalf - Internet Marketing for Property Management Companies

Why Should I Use a Landing Page for My AdWords Campaign?

Why would you send visitors to a landing page rather than your website with your Google Ads campaign?

At Fourandhalf, we get questions about this every once in a while, and it’s important to understand why you should create an AdWords-specific landing page.

Here are a few good reasons:

Sending AdWords Leads to Your Website is Lazy

Sending people to your website is a lazy way to do your marketing. It would be so easy for Fourandhalf to build a generic ad, point it to your website, and then forget about it. We wouldn’t have to create ads that match Landing Pages, set up special forms and phone numbers; and you wouldn’t know if your campaign was working or not, because the AdWords traffic would be mixed in with everything else.

Landing Pages Help You Track Results

You want to know if your AdWords campaign is doing a good job, and what kind of results you’re getting from your ad. One of the great things about landing pages is that you can track results. You can track what’s going in, what’s coming out, how many people called, and who sent you a form. It’s important. AdWords is expensive.

Landing Pages Help You Target

Websites are good at a lot of things, but they’re not great at closing leads. Landing pages, however, are great at closing. Why? One reason is that they’re targeted. A property management website has to help people with different interests, like existing owners and tenants, and prospective tenants, in addition to the leads you’re targeting with your ad.

The landing page is a single entity there to do one thing – close leads. There are no extras. Visitors won’t have to navigate around vacancy listings and tenant portals. There’s no menu for them to click away to unrelated pages.

The information they find is directly connected to the ad they clicked on. It’s specific and targeted, making it the most effective way to close.   

The ability to target also means you can have multiple landing pages; one for each ad you create. Your Atlanta ad should go to an Atlanta landing page and your Marietta ad should go to a Marietta landing page. And if the ad or the page isn’t working, or your needs change, that’s no problem, because

Landing Pages are Easy to Change

Changing a website is time-consuming. Landing pages are designed to be one very specific page, and you can change them around whenever you want.

Test them out, and make adjustments. If you want to change something because you’re getting Section 8 landlords and you want higher income clientele – or maybe the opposite, you can make those changes quickly and easily.

AdWords Traffic Does Not Help Your SEO

If you want extra website traffic, AdWords leads are not the way to get those visitors.

Consider that Google needs to their users to trust them, just like you need your clients to trust you. Businesses get in trouble when they lose that trust. If Google allowed traffic from paid ads to influence SEO, then organic search results would cease to be organic. Here’s what Google says: “Google’s first responsibility is to provide Search users with the most relevant possible results. If businesses were able to pay for higher rankings in the search results, users wouldn’t be getting the information they’re looking for.” 

AdWords traffic does NOT count towards your SEO. Anyone telling you differently doesn’t know what they’re talking about, or they’re lying to you to get a sale.

Traffic isn’t as important as leads. Leads bring business.

This is what we focus on at Fourandhalf. It’s why we use landing pages. We’re in good company: Companies in the Property Management space use them all the time, like Trulia and Buildium. Big companies like Amazon and Microsoft use them, too. Why wouldn’t you use them as well?

Landing pages aren’t expensive, and they’re extremely effective.  

If you have any questions, please contact us at Fourandhalf.

John Bykowski

About John Bykowski

John Bykowski is the Vice President of Operations of Fourandhalf.com - a Marketing Agency that works exclusively with the Property Management industry. John has spent the last few years helping Property Management companies utilize the latest technology to thrive.

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Alex Osenenko
President and CEO

Alex’s professional mission in life is to help small businesses grow and thrive. He is the President and CEO of Fourandhalf.com and is serving his 5th year on the Board of Directors for CALNARPM.

After spending 9 years in the trenches with his property management clients, Alex draws on his experience to host “The Property Management Show” Podcast and co-authors a weekly Property Management Blog on Fourandhalf.com. Alex has extensive experience speaking for various NARPM events at the local, state, regional and national level.

Alex is a graduate of San Francisco State University with an Electronic Commerce Systems Degree. His business philosophy is simple: Happy Customers are created by Happy Employees, which results in Happy Shareholders. Alex serves on the Board of Directors of CALNARPM (California Chapter of National Association of Residential Property Managers) and hosts a Podcast “The Property Management Show“, available on iTunes.

 

John Bykowski
Chief Operating Officer

After graduating from the University of Michigan with a film degree, John proceeded to do everything but. During his career, John has specialized in operations and has developed processes for small companies in diverse industries, such as bleeding-edge marketing technology, social networking, trade shows and exhibitions, and cloud software. John and Alex had worked together previously, and when he needed someone to help take Fourandhalf to the next level and beyond, Alex brought in John as his first employee, and later, business partner.

In addition, now that he’s using his film school know-how to help property managers look their best in their blogs, his mom no longer feels his degree was a complete waste of time.

Danny Morris
Director of Account Management

Born in Australia and growing up in Israel, Danny has spent a lot of time traveling the world between those two places. After completing his military service in Israel, Danny began following his biggest passion, writing, which he discovered while backpacking South America and publishing his first book.

When it was time to unpack, he returned to Australia to complete his Journalism studies amongst the beaches of sunny Perth. Danny is a huge online fan and after working in a number of related jobs, he finally gets to combine his two favorite things, working with media and people.

Marina Osenenko
Product Manager

Marina draws upon her real estate, business operations and customer service expertise for Fourandhalf. Her favorite part of being with Fourandhalf is the opportunity she has to really get to know our clients, build professional customer relationships and truly be part of a team that assists in their success.

Her time away from work is happily spent watching her children grow up and attempting to keep up with them! Any spare moments beyond nurturing her children are filled with hiking, spending time with friends, exploring the Bay Area and squeezing in a non G-rated movie every now and then.

Marie Liamzon
Product and Marketing Manager

Before joining Fourandhalf, Marie worked for one of the largest banks in the world. She took on different roles, but couldn’t find what she was looking for. She pursued a variety of side projects until she finally decided it was time for a career change.

Marie is very passionate about helping people and learning new things. In her spare time, you might catch her exploring new places and taking far too many pictures.

Kyle McLean
Customer Success

Born in San Diego County, Kyle McLean has since migrated to the Oakland woods. A fan of tall trees and tall tales, he holds a bachelor’s degree from the creative writing program at the University of California, Riverside and is a licensed California Certified Shorthand Reporter.

After a few years as a freelance court reporter, Kyle has joined Fourandhalf for an opportunity in sales and digital marketing. In addition to reading and writing, his hobbies and interests include gardening, hiking, soccer, coffee brewing, and craft beers.

Karen Wyle
Account Management

Originally from the Philadelphia area, Karen moved eight times in seventeen years all over the East Coast and to the Midwest before settling here in Northern California six years ago. She is an alumna of Brandeis University with a BA in American Studies and earned a MBA in Marketing Management from Indiana University in Bloomington. Karen’s business career has been well-rounded, with experience including advertising, direct marketing, corporate retail, product management, new product development, and new customer generation. Beyond an office setting, she has been thrilled to volunteer her time giving back to the community with KPMG’s Family for Literacy, at her daughter’s school, and as a Girl Scout Troop Leader. Karen enjoys music, good food, traveling to new places, completing jigsaw puzzles, meeting people and making connections.

Karen became a part of Fourandhalf’s Account Management team in 2016, relaunching her marketing management career after a pause to raise her family. She is excited to rejoin the business world and to work with such a strong marketing management team.

Paige DeRuyter
Account Management

Paige graduated from Chico State University with a degree in Journalism. Her favorite part of working at Fourandhalf is helping clients create and produce educational blog content to grow their business. She is an avid sushi enthusiast who enjoys riding her bike and watching college football and in her free time.

Nissim Boozaglo
Web Hosting Support

After working as a Radioshack store manager, Nissim decided to change his career path and pursue his passion for music production by getting his B.A.S. from Expression College for the Digital Arts. Nissim has a beautiful 8-year-old girl and loves cooking delicious homemade food and going camping with her! At Fourandhalf, Nissim is responsible for the implementation of the clients’ Landing Pages and Google Adwords campaigns.

Theresa Barnes
Campaign Director

Theresa Barnes was born and raised in the Bay Area and graduated with her Bachelors Degree in Communications Studies at San Francisco State University. She worked in aviation at a private FBO for 3 years, and other industries, before joining the Fourandhalf team. She finds a balance between being a young mother, work, and living a healthy lifestyle outside of work by staying as active as possible. She is dedicated to customer satisfaction and having a great work ethic.

Brittany Stephens
Campaign Director

Brittany recently moved to the Bay area after graduating from California State University Chico with a degree in Business Marketing. She is known for her excellent communication, customer service skills, and shameless nerdyness. Her passions include: music, tabasco, Lord of the Rings, and the Golden State Warriors.

Logan Jones
Business Development

After graduating from CSU Chico with a Degree in Business Marketing, Logan moved back to the East Bay and pursued a career in sales. With an attention to detail and a relentless drive, he strives to improve himself and his passions each day. When not at work Logan enjoys playing guitar and writing songs, and occasionally performing around the Bay Area. He is an avid sports fan keeping up with everything SF Giants, 49ers, Cal Bears, and Golden State Warriors.

Hope Lumbley
Account Management

Hope recently moved to the Bay Area after graduating from Chico State University with a degree in Journalism. She is coffee crazed, dog obsessed and hopes to visit all National Parks. One of the greatest times in her life was when she lived abroad in Costa Rica and hopes to travel more of Central America in the future. She feels blessed to work for a company who supports her love for travel and the need to learn more about what the world has to offer.

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