by Marie Liamzon-Tepman | Mar 8, 2018 | Content Marketing, Getting Found, Local Search, Property Management Marketing, SEO, Social Media Marketing
You know Google is the top search engine online, but what is the second biggest search engine? You may be thinking that it’s Yahoo. Or, Bing. Or, Ask.com. Nope. The second largest search engine is actually YouTube. According to HubSpot, 58 percent of viewers believe...
by Marie Liamzon-Tepman | Feb 22, 2018 | Getting Found, Property Management Marketing, Property Management Websites, SEO, Technology
Back in 2012, when the housing marketing collapsed, the property management market was flooded with a particular client type: The Accidental Landlord. People couldn’t sell their homes, so renting their home out was the only way to stay afloat. Tens of thousands did...
by Marie Liamzon-Tepman | Feb 8, 2018 | Content Marketing, Getting Found, Hints and Tips, How-tos, Landing Pages, Local Search, Marketing Best Practices, Property Management Marketing, SEO
The best way to run a successful AdWords campaign is to make sure your ad and your landing page provide the most relevant information to your users. Specific and targeted messaging provides useful information to your visitors, and brings in the ROI you expect from...
by Brittany Stephens and Marie Liamzon-Tepman | Jan 24, 2018 | Competition, Getting Found, Marketing Best Practices, Property Management Marketing, Property Management Websites, SEO
How often should you update your website? The short answer is: regularly. Today, we want to talk about website updates and why you need to make them. Higher Bounce Rates Hurt Your Rankings A stale website equals a higher bounce rate. When someone comes to your...
by Brittany Stephens and Marie Liamzon-Tepman | Jan 18, 2018 | Bing Ads, Content Marketing, Digital Marketing, Facebook, FAQ, Getting Found, Google Ads, Landing Pages, Local Search, Marketing Best Practices, Property Management Growth, Property Management Marketing
Why would you send visitors to a landing page rather than your website with your Google Ads campaign? At Fourandhalf, we get questions about this every once in a while, and it’s important to understand why you should create an AdWords-specific landing page. Here are a...
by Marie Liamzon-Tepman | Dec 28, 2017 | Content Marketing, Getting Found, How-tos, Local Search, Property Management Marketing, SEO, Starting a Property Management Company
Our clients often ask us about local marketing for property managers and what they should do to get found by owners in their respective markets. Today, we’ll talk about how to best show Google and the people searching on Google that you’re the local property...
