Local Marketing for Property Managers: Getting Your Blogs Found In Your Area | Fourandhalf - Internet Marketing for Property Management Companies

Local Marketing for Property Managers: Getting Your Blogs Found In Your Area

Our clients often ask us about local marketing for property managers and what they should do to get found by owners in their respective markets.

Today, we’ll talk about how to best show Google and the people searching on Google that you’re the local property management expert in your area.

Using your service location in the title of your blog can increase the effectiveness of your content marketing. But does that mean listing all the cities or all the counties you serve in the title of each blog? Well, not exactly.

Local Property Management Marketing 101: Targeting Specific Cities

Your business serves a specific area. That typically includes your home city and maybe a few surrounding cities. As a business owner, you chose to target those areas for a reason. You didn’t start your business by targeting the entire state. You didn’t want to risk stretching yourself out too thin.

The same concept applies to content marketing. It’s smarter to start with the city you’re in and establish yourself there. Make the internet a little bit smaller and more local by focusing on one city at a time as much as possible.

Optimize Blog Titles for Local Searches

Google is always looking to satisfy its users, and that’s why you need content that’s relevant and answers their questions. When someone is looking for property management services, they’re looking for them in a specific city.

For example, they’ll search for “property management in Cupertino”. They won’t search for “property management in Cupertino and the surrounding areas”. People will search using the specific city name where they have a property or want to rent a property.

In this scenario (and in all other scenarios related to local search), Google will favor content that mentions the city name being searched. It’s easier for their algorithm to judge relevance that way, which is why location-specific blog titles are better than generic blog titles.

So again, why not mention all the cities you serve in the title of your blogs? Read on.

How to Land, Expand, and Win with Local Property Management Marketing

You may think that by including a dozen different service areas in your blog or simply using the county name, you’re being more inclusive. But, it can actually hurt you more than it could help you.

Land and Expand is a term that’s relevant to what we recommend. The idea is to land in a small target market and dominate it. You want to be a household name in that one place. Then, you can make strategic maneuvers into neighboring markets. You’re landing and expanding.  

It’s much easier to rank for the city you’re located in compared to a city you don’t have an office in. That’s just how search engines like Google work. So if you aren’t even ranking for the city you’re located in, it’s wiser to “land” there first before expanding.

Let’s go back to the Cupertino example. If you have a Cupertino property management company, you want to dominate Cupertino first. Then, once you’ve owned that market, move to a neighboring community such as Sunnyvale, San Jose, or Los Altos. Don’t water yourself down by trying to expand into all of Santa Clara county or even the state of California.

Stay Small: Larger Markets Mean More Competition

You’ll have more competition in a larger market. So, if you start by focusing on being the top dog in your neighborhood instead of the entire region, you’ll have more success with your marketing efforts. Focus on that one area and then slowly expand into other areas.  

Using specific city names in your blog titles will improve your content marketing efforts, but it’s not a magic bullet. Content marketing takes time to mature, so it’s important to continue putting blogs out there. The more content you have, the more opportunities for search engines to match your content with user searches.

If you have any questions or need any help, please contact us at Fourandhalf Internet Marketing for Property Managers.

Alex Osenenko

About Alex Osenenko

Alex’s professional mission in life is to help small businesses grow and thrive. Alex is the President and CEO of Fourandhalf.com and a Co-Founder of the PM Grow, Inc. His business philosophy is simple: Happy Customers are created by Happy Employees, which results in Happy Shareholders. Alex's deep commitment to entrepreneurship and improving the lives of small business owners everywhere empower him to host “The Property Management Show” bi-weekly Podcast and speak internationally on the subjects of Growth, Marketing, Sales, and Entrepreneurship.

Leave a Reply

Request a Free Website Consultation

Estimate ROI (Return On Investment)

Desired Growth (# of properties) :
Average Monthly Rent :
Annual Contract Value: $0
Customer Lifetime Value: $0
Estimated Annual Profit: $0
Estimated Lifetime Profit: $0
Estimated Portfolio Value Upon Sale: $0

How we got these numbers

• Annual Customer Value (8% of average rent multiplied by 12)
• Customer Lifetime Value (4 multiplied by ACV)
• Estimated Annual Profit (at 20% of ACV)
• Estimated Lifetime Profit (at 20% of LCV)
• Estimated Portfolio Value Upon Sale (1.2 times ACV)

WEBSITE CLIENT REVIEW

Experienced a 63% increase in valid leads compared to previous website

“I love our OnePartner website and have seen a significant increase in engagement with our prospective clients. The leads are better quality and higher quantity which allows our business development manager to close more contracts.”


                            – Jock McNeill, Owner of Alliance Property Management

REQUEST A FREE CONSULTATION?


  • This field is for validation purposes and should be left unchanged.
SCALE MARKETING CLIENT
“Fourandhalf has been the cornerstone of our marketing program. They are easy to work with and produce measurable results. Every marketing dollar is important to us and Fourandhalf makes our budget work for us.”
– Danielle Miner, Owner Oak Trust Property Management

FREE MARKETING CONSULTATION


  • This field is for validation purposes and should be left unchanged.
ONEPARTNER CLIENT REVIEW

Experienced 35% increase in leads compared to previous website

“We are only a few months in and the decision to switch to the OnePartner platform is already paying dividends. Our inbound leads have significantly increased and perhaps more importantly, we can now actually measure the effectiveness of our campaigns and 3rd party ads. I highly recommend the OnePartner team.”

                    – Andy Moore, Owner of Gulf Coast Property Management

REQUEST BUSINESS REVIEW


  • This field is for validation purposes and should be left unchanged.
Fill out my online form

Alex Osenenko
President and CEO

Alex’s professional mission in life is to help small businesses grow and thrive. He is the President and CEO of Fourandhalf.com and is serving his 5th year on the Board of Directors for CALNARPM.

After spending 9 years in the trenches with his property management clients, Alex draws on his experience to host “The Property Management Show” Podcast and co-authors a weekly Property Management Blog on Fourandhalf.com. Alex has extensive experience speaking for various NARPM events at the local, state, regional and national level.

Alex is a graduate of San Francisco State University with an Electronic Commerce Systems Degree. His business philosophy is simple: Happy Customers are created by Happy Employees, which results in Happy Shareholders. Alex serves on the Board of Directors of CALNARPM (California Chapter of National Association of Residential Property Managers) and hosts a Podcast “The Property Management Show“, available on iTunes.

 

John Bykowski
Chief Operating Officer

After graduating from the University of Michigan with a film degree, John proceeded to do everything but. During his career, John has specialized in operations and has developed processes for small companies in diverse industries, such as bleeding-edge marketing technology, social networking, trade shows and exhibitions, and cloud software. John and Alex had worked together previously, and when he needed someone to help take Fourandhalf to the next level and beyond, Alex brought in John as his first employee, and later, business partner.

In addition, now that he’s using his film school know-how to help property managers look their best in their blogs, his mom no longer feels his degree was a complete waste of time.

Danny Morris
Director of Account Management

Born in Australia and growing up in Israel, Danny has spent a lot of time traveling the world between those two places. After completing his military service in Israel, Danny began following his biggest passion, writing, which he discovered while backpacking South America and publishing his first book.

When it was time to unpack, he returned to Australia to complete his Journalism studies amongst the beaches of sunny Perth. Danny is a huge online fan and after working in a number of related jobs, he finally gets to combine his two favorite things, working with media and people.

Marina Osenenko
Product Manager

Marina draws upon her real estate, business operations and customer service expertise for Fourandhalf. Her favorite part of being with Fourandhalf is the opportunity she has to really get to know our clients, build professional customer relationships and truly be part of a team that assists in their success.

Her time away from work is happily spent watching her children grow up and attempting to keep up with them! Any spare moments beyond nurturing her children are filled with hiking, spending time with friends, exploring the Bay Area and squeezing in a non G-rated movie every now and then.

Marie Liamzon
Product and Marketing Manager

Before joining Fourandhalf, Marie worked for one of the largest banks in the world. She took on different roles, but couldn’t find what she was looking for. She pursued a variety of side projects until she finally decided it was time for a career change.

Marie is very passionate about helping people and learning new things. In her spare time, you might catch her exploring new places and taking far too many pictures.

Kyle McLean
Customer Success

Born in San Diego County, Kyle McLean has since migrated to the Oakland woods. A fan of tall trees and tall tales, he holds a bachelor’s degree from the creative writing program at the University of California, Riverside and is a licensed California Certified Shorthand Reporter.

After a few years as a freelance court reporter, Kyle has joined Fourandhalf for an opportunity in sales and digital marketing. In addition to reading and writing, his hobbies and interests include gardening, hiking, soccer, coffee brewing, and craft beers.

Karen Wyle
Account Management

Originally from the Philadelphia area, Karen moved eight times in seventeen years all over the East Coast and to the Midwest before settling here in Northern California six years ago. She is an alumna of Brandeis University with a BA in American Studies and earned a MBA in Marketing Management from Indiana University in Bloomington. Karen’s business career has been well-rounded, with experience including advertising, direct marketing, corporate retail, product management, new product development, and new customer generation. Beyond an office setting, she has been thrilled to volunteer her time giving back to the community with KPMG’s Family for Literacy, at her daughter’s school, and as a Girl Scout Troop Leader. Karen enjoys music, good food, traveling to new places, completing jigsaw puzzles, meeting people and making connections.

Karen became a part of Fourandhalf’s Account Management team in 2016, relaunching her marketing management career after a pause to raise her family. She is excited to rejoin the business world and to work with such a strong marketing management team.

Paige DeRuyter
Account Management

Paige graduated from Chico State University with a degree in Journalism. Her favorite part of working at Fourandhalf is helping clients create and produce educational blog content to grow their business. She is an avid sushi enthusiast who enjoys riding her bike and watching college football and in her free time.

Nissim Boozaglo
Web Hosting Support

After working as a Radioshack store manager, Nissim decided to change his career path and pursue his passion for music production by getting his B.A.S. from Expression College for the Digital Arts. Nissim has a beautiful 8-year-old girl and loves cooking delicious homemade food and going camping with her! At Fourandhalf, Nissim is responsible for the implementation of the clients’ Landing Pages and Google Adwords campaigns.

Theresa Barnes
Campaign Director

Theresa Barnes was born and raised in the Bay Area and graduated with her Bachelors Degree in Communications Studies at San Francisco State University. She worked in aviation at a private FBO for 3 years, and other industries, before joining the Fourandhalf team. She finds a balance between being a young mother, work, and living a healthy lifestyle outside of work by staying as active as possible. She is dedicated to customer satisfaction and having a great work ethic.

Brittany Stephens
Campaign Director

Brittany recently moved to the Bay area after graduating from California State University Chico with a degree in Business Marketing. She is known for her excellent communication, customer service skills, and shameless nerdyness. Her passions include: music, tabasco, Lord of the Rings, and the Golden State Warriors.

Logan Jones
Business Development

After graduating from CSU Chico with a Degree in Business Marketing, Logan moved back to the East Bay and pursued a career in sales. With an attention to detail and a relentless drive, he strives to improve himself and his passions each day. When not at work Logan enjoys playing guitar and writing songs, and occasionally performing around the Bay Area. He is an avid sports fan keeping up with everything SF Giants, 49ers, Cal Bears, and Golden State Warriors.

Hope Lumbley
Account Management

Hope recently moved to the Bay Area after graduating from Chico State University with a degree in Journalism. She is coffee crazed, dog obsessed and hopes to visit all National Parks. One of the greatest times in her life was when she lived abroad in Costa Rica and hopes to travel more of Central America in the future. She feels blessed to work for a company who supports her love for travel and the need to learn more about what the world has to offer.

BPR Sample Report

Ebook Download

Top