6 SEO Blogging Tips for Property Managers | Fourandhalf - Internet Marketing for Property Management Companies

6 SEO Blogging Tips for Property Managers

Maybe you’ve finally started creating blogs and putting everything on your website. Now you’re ready to conquer the world with all that great content!

Not so fast.

You can create all the content you want, but if the search engines can’t find you – how will owner leads find you?

If you haven’t read our blog about How to Generate A Year’s Worth of Property Management Blog Topics, we highly encourage you to do so.

If you already have blogs on your site and you want to learn how to get those found, this blog is for you. Lead people to your content with these 6 SEO blogging tips for property managers:

SEO Blogging Tip #1: Identify a Focus Keyword and Use It in Your Blog

The first one on our list of SEO blogging tips is not as simple as it sounds. Choose a “focus keyword” to help Google and other search engines easily determine the main point of your blog post. The focus keyword is a word or phrase you want to be found for. Put your keyword in the URL, the title, and the body of your blog.

Most blog sites automatically create a URL for your blog post when you enter your title, but they’ll give you the option to modify it. When creating your blog post URL, put your keyword in the beginning and don’t use any spaces between words; use dashes between words instead. URL’s don’t have spaces.

In the title and the body, try your best to place your keyword near the beginning. More importantly, please be sure it makes sense. There’s nothing worse than keywords shoved into sentences where they don’t belong. If search engines get a whiff of this, they will penalize you for it. Keep it natural and be sure it sounds right to both search engines AND humans.

SEO Blogging Tip #2: Blog Videos and Images

Remember that your audience accesses the internet from a variety of devices and under a variety of circumstances. That means some people will want to enjoy your content via video while others will desire a readable option. For example, you don’t want to turn off leads because your content is only available on video, and a person discovers your blog while browsing in a public place where playing audio was not an option. Some people prefer to read and skim. Others would rather watch videos. The best way to capture the most attention is to have both text and video. If you do create a video to complement the text, make sure to put that at the top of your post. You’ll attract a much wider audience with a video than if you just posted a text blog on your website.

If you absolutely cannot have video (which is a tragedy), make sure you at least have images with titles or descriptions. These are called “alt tags,” and it helps search engine bots “read” images. Alt tags are also useful to humans when a webpage cannot display images correctly or when a visually-impaired person uses software to read out contents of a webpage.

Using the focus keyword in your alt tag is a fantastic idea. But don’t force it if the keyword doesn’t really describe the image.

SEO Blogging Tip #3: Link Your Property Management Blog Post to Previous Content

Look for opportunities to link your blog post to other content on your site. Make sure you are linking to content you want people to find, and make sure it’s what you’d expect to find if you followed that link. Pick out the key phrases in your copy that describe the topic of the content you want to link back to, and then hyperlink the phrase. Here at Fourandhalf, when we post blogs for our clients we like to link back to the client’s property management services page when the opportunity arises. This helps with ranking for the services page, which is one of the most important pages on your website.

That’s important. Backlinks from other sites are important in the eyes of a search engine, but internal links are good, too.

Links will also create pathways that encourage your web visitors to stay on your site longer. They make it easy for a reader to find other content you’ve written that they will also enjoy, and this creates lasting exposure for blog posts you published in the past. If you are about to publish a post that’s all about running background checks on prospective tenants, throw in a link to that post you published a year ago about tenant screening or avoiding evictions. If your readers enjoy your new post about background checks, they will appreciate the suggestion to continue reading about related topics, and you’ve already done the legwork on producing that content. Hold onto your readers longer and gain traffic on old posts.

SEO Blogging Tip #4: Look at Headers, Tags, and Categories

Take a look at headers, tags, and categories. Divide up all those great paragraphs in your written blog with headers. This gives readers the opportunity to skim your content easily, and Google will be able to decipher the different portions of your blog. Note that creating a header is different than simply making your title bold or increasing the font size. You’ll want to use the H1 and H2 tags on your blog site as a best practice. Use the keywords in headers if you can, but remember – don’t force it when it doesn’t make sense.

Tags and categories can be used to indicate underlying themes in your content. For example, blogs about handling difficult tenants or tenant screening could have an underlying theme of landlord education. Using tags and categories make it easier to group related content and display certain groups of blogs on relevant pages.

SEO Blogging Tip #5: Don’t Forget the Call To Action

This is one of the most important items on our list of SEO blogging tips. Don’t skip the Call To Action, or the CTA. A CTA is something that inspires readers to do something, like fill out a form or call. Instead of a form button that says “submit,” a good Call To Action could be, “Get my Free Rental Analysis.” It needs to be enticing. It should get people to pick up the phone and want to learn more about your property management business and services. This step may be short and sweet, but it is critical. You need to guide your readers toward their next steps after reading your blog, or they might bounce. No need to be fancy. It can be as simple as “Call Fourandhalf to learn more or if you have questions about property management marketing.”

SEO Blogging Tip #6: Promote Your Content

You can promote your content in several ways. Start with social media. Take your SEO-friendly link for Tip 1 and share it on Facebook, Twitter, Google+, LinkedIn, and anywhere else you can. This will drive more traffic to your website. It will keep your current customers thinking about you and provide you the opportunity to get found by the audiences those platforms have already attracted.

Check out your email list, too. When’s the last time you sent some educational content to prospects? They’re waiting for it. This builds trust and allows you to keep that line of communication open without making a hard sell.

Stretch the content any way you can. Use these blogs for an eBook or turn them into a property management podcast. People will love it, and search engines will pick up on the additional engagement you’re able to stir up.

If you want to brainstorm with us or learn more about how to get your blog the attention it deserves, contact us at Fourandhalf Internet Marketing for Property Managers.

(Psssst: That last sentence? Our Call To Action.)

Marie Liamzon

About Marie Liamzon

Before joining Fourandhalf, Marie worked for one of the largest banks in the world. She took on different roles, but couldn’t find what she was looking for. She pursued a variety of side projects until she finally decided it was time for a career change. Marie is very passionate about helping people and learning new things. In her spare time, you might catch her exploring new places and taking far too many pictures.

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Alex Osenenko
President and CEO

Alex’s professional mission in life is to help small businesses grow and thrive. He is the President and CEO of Fourandhalf.com and is serving his 5th year on the Board of Directors for CALNARPM.

After spending 9 years in the trenches with his property management clients, Alex draws on his experience to host “The Property Management Show” Podcast and co-authors a weekly Property Management Blog on Fourandhalf.com. Alex has extensive experience speaking for various NARPM events at the local, state, regional and national level.

Alex is a graduate of San Francisco State University with an Electronic Commerce Systems Degree. His business philosophy is simple: Happy Customers are created by Happy Employees, which results in Happy Shareholders. Alex serves on the Board of Directors of CALNARPM (California Chapter of National Association of Residential Property Managers) and hosts a Podcast “The Property Management Show“, available on iTunes.

 

John Bykowski
Chief Operating Officer

After graduating from the University of Michigan with a film degree, John proceeded to do everything but. During his career, John has specialized in operations and has developed processes for small companies in diverse industries, such as bleeding-edge marketing technology, social networking, trade shows and exhibitions, and cloud software. John and Alex had worked together previously, and when he needed someone to help take Fourandhalf to the next level and beyond, Alex brought in John as his first employee, and later, business partner.

In addition, now that he’s using his film school know-how to help property managers look their best in their blogs, his mom no longer feels his degree was a complete waste of time.

Danny Morris
Director of Account Management

Born in Australia and growing up in Israel, Danny has spent a lot of time traveling the world between those two places. After completing his military service in Israel, Danny began following his biggest passion, writing, which he discovered while backpacking South America and publishing his first book.

When it was time to unpack, he returned to Australia to complete his Journalism studies amongst the beaches of sunny Perth. Danny is a huge online fan and after working in a number of related jobs, he finally gets to combine his two favorite things, working with media and people.

Marina Osenenko
Product Manager

Marina draws upon her real estate, business operations and customer service expertise for Fourandhalf. Her favorite part of being with Fourandhalf is the opportunity she has to really get to know our clients, build professional customer relationships and truly be part of a team that assists in their success.

Her time away from work is happily spent watching her children grow up and attempting to keep up with them! Any spare moments beyond nurturing her children are filled with hiking, spending time with friends, exploring the Bay Area and squeezing in a non G-rated movie every now and then.

Marie Liamzon
Product and Marketing Manager

Before joining Fourandhalf, Marie worked for one of the largest banks in the world. She took on different roles, but couldn’t find what she was looking for. She pursued a variety of side projects until she finally decided it was time for a career change.

Marie is very passionate about helping people and learning new things. In her spare time, you might catch her exploring new places and taking far too many pictures.

Kyle McLean
Customer Success

Born in San Diego County, Kyle McLean has since migrated to the Oakland woods. A fan of tall trees and tall tales, he holds a bachelor’s degree from the creative writing program at the University of California, Riverside and is a licensed California Certified Shorthand Reporter.

After a few years as a freelance court reporter, Kyle has joined Fourandhalf for an opportunity in sales and digital marketing. In addition to reading and writing, his hobbies and interests include gardening, hiking, soccer, coffee brewing, and craft beers.

Karen Wyle
Account Manager

Originally from the Philadelphia area, Karen moved eight times in seventeen years all over the East Coast and to the Midwest before settling here in Northern California six years ago. She is an alumna of Brandeis University with a BA in American Studies and earned a MBA in Marketing Management from Indiana University in Bloomington. Karen’s business career has been well-rounded, with experience including advertising, direct marketing, corporate retail, product management, new product development, and new customer generation. Beyond an office setting, she has been thrilled to volunteer her time giving back to the community with KPMG’s Family for Literacy, at her daughter’s school, and as a Girl Scout Troop Leader. Karen enjoys music, good food, traveling to new places, completing jigsaw puzzles, meeting people and making connections.

Karen became a part of Fourandhalf’s Account Management team in 2016, relaunching her marketing management career after a pause to raise her family. She is excited to rejoin the business world and to work with such a strong marketing management team.

Paige
Account Management

Paige graduated from Chico State University with a degree in Journalism. Her favorite part of working at Fourandhalf is helping clients create and produce educational blog content to grow their business. She is an avid sushi enthusiast who enjoys riding her bike and watching college football and in her free time.

Nissim Boozaglo
Conversion Designer

After working as a Radioshack store manager, Nissim decided to change his career path and pursue his passion for music production by getting his B.A.S. from Expression College for the Digital Arts. Nissim has a beautiful 8-year-old girl and loves cooking delicious homemade food and going camping with her! At Fourandhalf, Nissim is responsible for the implementation of the clients’ Landing Pages and Google Adwords campaigns.

Michael Lushington
Director of Technology

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