Why Your Realtor Referral Program Isn’t Working (& How to Make it Work)

Why Your Realtor Referral Program Isn’t Working (& How to Make it Work)

Podcast: Play in new window | DownloadSubscribe: RSS | MoreSummary: We’re talking about Realtor referral programs on The Property Management Show today, specifically, why they fail and what is required to make them successful. Vitaliy Merkulov from Renter, Inc. has...
The Power of Remarketing Campaigns for Property Managers

The Power of Remarketing Campaigns for Property Managers

One of Fourandhalf’s latest offerings is property management remarketing campaigns. But what exactly is Google remarketing? Why is it important for property managers? And what’s the risk for property managers that aren’t using remarketing campaigns? Maddie joins...
Property Management Marketing | Part 1 | The Rise of Zumper & Facebook Marketing

Property Management Marketing | Part 1 | The Rise of Zumper & Facebook Marketing

Podcast: Play in new window | DownloadSubscribe: RSS | MoreSummary: Advertising your vacant rental units online has changed, and that’s due to some acquisitions and partnerships that we’re discussing today with James Barrett, CEO and Director of Business Development...
Websites. PPC. Lead Nurturing. 3 Marketing Strategies for Property Management Growth

Websites. PPC. Lead Nurturing. 3 Marketing Strategies for Property Management Growth

Growing your property management business requires that you use several different marketing strategies. If you put all of your marketing dollars in one basket, you’ll reach the same potential audience over and over again, leaving a large number of prospective...
How the 2020 Updates to Facebook Impact Property Managers

How the 2020 Updates to Facebook Impact Property Managers

Summary: Facebook’s updates in August 2020 provide more opportunities to property managers to engage with their community, generate trust, and build their network. Key Takeaways: Posts & comments in Facebook Groups have more newsfeed visibility than Page posts...
How to Create a Property Management Referral Program: Step by Step

How to Create a Property Management Referral Program: Step by Step

 Updated August 25th, 2022 Last week, we heard from a property manager and a Realtor on The Property Management Show about building referral relationships. They’ve built a powerful relationship that’s resulted in better business for both of them. Strong relationships...