By now, you know what a blog can do for your property management business. Blogs give people a reason to visit your website, help you rank higher on search engines, and also establish your company as an authority. But, maybe you’re trying to come up with blog topics and you’re not sure where to start or what to talk about.
Today, we’re here to help you become a property management blog topic brainstorming machine by providing you with a few simple tips. With these simple yet effective strategies, you’ll be able to generate a plethora of property management blogs that will keep your content calendar overflowing with ideas for the next year and beyond. So, let’s dive in and discover the secrets to never running out of topics to write about for your property management company!
1. Check Your Inbox for Property Management Blog Topics
The first step to generating a year’s worth of property management blog topics is to pay attention to your audience.
What are the most common questions property owners are asking you? What property management services do they want to know more about? You can gather this information by looking in your email inbox, checking out the comments section on your current blogs, engaging with them on social media, or even sending out a survey to your email list. By understanding the pain points and interests of your audience, you’ll be able to create targeted content that resonates with them and keeps them coming back for more.
It’s a good practice to keep track of the questions people ask you, whether it’s through phone conversations, emails, social media, or the chat function on your website! Gather these questions and answer them in blogs and you’ll realize just how valuable blogging can be for your business.
If you don’t have a log of questions yet, that’s okay. We did a previous video that covers the 5 questions that are most commonly asked of property managers. Check that out and you’ll have a good place to start.
2. Make a List of What You Do
Many property managers tell us that they don’t have anything to talk about when it comes to blog topics. As a property manager, think of all the specific functions that you serve in your job. On any given day, you are handling:
- setting rental prices
- and maybe even some evicting.
And no doubt there are many other things you, in your role as a property manager, handle over the course of their day. You do a lot of things to make your rental properties run smoothly and all of these tasks self-managing landlords will inevitably have to handle. The good news is that the best property management blogs cover these very topics! These are the things that local property owners will be searching for online.
3. Keyword Research
Another way to generate more ideas is through keyword research. This can help you identify any gaps in your own content and come up with unique angles for your blog posts. And, by incorporating these keywords into your blog post titles and content, you’ll not only improve your search engine rankings but also attract more targeted traffic to your website.
A great tool to help you research keywords is the Google Ads Keyword Planner. This allows you to use your location to determine how many times people in your area have searched a given topic. You can also see all the variations of keywords that people are using to search for information – great for creating SEO-optimized titles.
In order to use the Google Keyword Planner, you’ll need to have a Google Adwords account. If you don’t have one already, you can set one up in a few minutes. It’s a free tool, just follow the prompts, enter some information about you and your business, and you’re in. It’s a tool for advertisers, and you’ll run into a lot of features in the tool (like suggested bid features) that won’t be useful for you.
But remember, don’t just stuff keywords into your blog posts for the sake of rankings. Your content must still be valuable and informative for your readers. Focus on creating high-quality content that addresses the needs and interests of your audience, while also incorporating relevant keywords to improve your SEO.
4. Stay Up-to-Date on Industry News
In order to stay relevant and provide valuable information to potential property owner clients, it’s important to stay up-to-date on news and industry trends. This can include changes in local regulations, new property management technologies, local rental property investment tips, or emerging market trends. By covering these topics in your blogs, you’ll establish your company as a knowledgeable resource for all things property management.
You can stay on top of industry news by subscribing to relevant publications, following influential property management professionals on social media, and attending conferences and networking events. You can also join online communities and forums to engage with others in the industry and stay informed about any updates or changes that may affect your business.
5. Map Out Content
You can create several blogs from one topic. For example, consider tenant screening. Surely it will be difficult to cover everything that goes into screening tenants in one blog. You’ll need to discuss what it takes to screen a tenant in your city, what to look for when you’re placing a good tenant, common mistakes that landlords make when screening new tenants, etc. But you know what? Each one of these make for great individual topics for your blog!
Let’s do another example, this time with maintenance: you can create a blog on how to hire vendors, the difference between preventative and deferred maintenance, and how to respond to emergencies. You get several different blogs and you can easily map out a strategy.
Have writer’s block on topics? AnswerThePublic is a helpful resource for pulling questions that searcher’s make on Bing and Google.
6. Use a Content Calendar
Now that you are sitting on many blog topics (enough for a year!) and have a good idea as to which blogs you should prioritize, it is now time to schedule out the blogs you’ll publish with a content calendar. You don’t want to publish everything at once. With a consistent and steady calendar and process, you can be prepared and feel organized. Perhaps this week you’ll publish a blog on screening, and the following week on maintenance. Have a plan and put it in a calendar so there’s no confusion about where you’re going.
A good schedule when starting out is posting a blog once every two weeks, it gives you the ability to have consistent updates to your site on Google, which helps you rank higher.Trello is a simple tool that we like to use to help us organize our blog content. It is an easy way to manage your projects throughout a whole process.
By consistently producing high-quality content that resonates with your audience, you’ll establish yourself as a thought leader in the property management industry and attract potential clients to your business. So use these tips, come up with unique ideas, and start creating valuable content that will help your property management business thrive. Remember, the key is to provide helpful and informative content that addresses the needs of your target audience while also incorporating SEO strategies to improve your online visibility. With these tips in mind, you’ll be well on your way to creating a successful and effective property management blog.
At Fourandhalf, we help property management companies with all facets of the blog creation process, we write the blogs, optimize them for SEO, publish it on your website and promote it on your social media pages. If you need help with any part of this process, give us a call and we’d be happy to answer any questions you have about this, or about marketing your property management company in general.