by Marie Liamzon-Tepman | Feb 15, 2023 | Content Marketing, Digital Marketing, Getting Found, Google Ads, Local Search, Property Management Marketing, Property Management Websites, SEO, Technology, Trends, Uncategorized
Google continuously updates its algorithm in order to provide the most relevant and useful information to users. By constantly making changes, Google is able to ensure that search engine results pages (SERPs) are up-to-date with content that is both accurate and... 
by Madison Lushington | Jun 2, 2022 | Competition, Content Marketing, Digital Marketing, Getting Found, Property Management Education, Property Management Growth, Property Management Marketing, Property Management Websites, SEO
SEO vs. SEM It’s common for people to be confused about the difference between SEO and SEM, or even to think they’re the same thing. It’s important you understand the difference between these marketing strategies so you’re not leaving valuable leads on the table.... 
by Michael Lushington | May 12, 2022 | Competition, Content Marketing, Getting Found, Local Search, Marketing Best Practices, Property Management Marketing, Running a Property Management Company, Social Media Marketing
Telling Your Story Every business has a story. Being able to tell that story in a way that connects and resonates with your perfect client is a crucial part of your property management marketing strategy. Maybe you think your story isn’t that interesting. Think again.... 
by Marie Liamzon-Tepman | Aug 12, 2021 | Competition, Getting Found, Hints and Tips, Interview, Marketing Best Practices, Property Management Business Tips, Property Management Growth, Property Management Industry, Property Management Marketing, Running a Property Management Company, The Property Management Show Podcast
Podcast: Play in new window | DownloadSubscribe: RSS | MoreThe podcasts we publish on The Property Management Show usually inspire us to talk about the topics that we cover, long after the guests have left us. On today’s show, we’re sharing some of what we captured... 
by Marie Liamzon-Tepman | Feb 25, 2021 | Getting Found, Interview, Property Management Business Tips, Property Management Growth, Property Management Industry, Property Management Marketing, The Property Management Show Podcast
Podcast: Play in new window | DownloadSubscribe: RSS | MoreSummary: We’re talking about Realtor referral programs on The Property Management Show today, specifically, why they fail and what is required to make them successful. Vitaliy Merkulov from Renter, Inc. has... 
by Amanda Clemmons | Feb 18, 2021 | Competition, Content Marketing, Digital Marketing, Getting Found, Google Ads, Marketing Best Practices, Property Management Marketing, Remarketing
One of Fourandhalf’s latest offerings is property management remarketing campaigns. But what exactly is Google remarketing? Why is it important for property managers? And what’s the risk for property managers that aren’t using remarketing campaigns? Maddie joins...
