Are you having a hard time finding your Google My Business profile? In need of some quick Google My Business property management fundamentals? This is an important part of marketing your property management business, so it’s important that your profile is active and easy to find.
Today, we’re talking about the basics of Google My Business so you can be sure to maximize your online presence.
Google My Business Fundamentals for Property Managers:
1. Own Your Google My Business Page
Make sure you’re actually the owner of your Google My Business page. This is the first and most obvious step. If you’re not the owner of record, you will need to take the necessary steps to claim it and verify it.
Once you know you’re the owner of the page, take a look at the information that’s already included there. Some of it may be out of date or inaccurate or blank. You’ll want to bring this information up to date so it reflects your current business.
Everything needs to be completely filled out.
2. Update Your Property Management Business Information
The bare minimum in making sure you can maximize the visibility of your property management company includes a few key things.
First, you need to check your hours of operation. It’s important that the listing is accurate. Make sure those hours reflect any variations during weekends and holidays. Keep them accurate. It’s extremely frustrating to call a business and learn that they’re closed even though the hours they’ve posted online indicate that they’re open. It’s not a good way to represent yourself to current and potential clients.
Your company address is also important. Take a look at it and make sure it reflects where you really are. This has to be precise, especially as a property management company working in local markets and regions. You need your actual location to be part of your page. Google will not accept virtual locations or fake addresses or P.O. Box listings
Finally, make sure your page includes the services you provide and your business description. Obviously, you’ll want people who see your page to know what you do and who you are. Spend some time ensuring that the listing is accurate and useful.
3. Include Some Photos on Google My Business
To make sure you’re providing users with the best possible experience, it’s important to include some great photos. You want to have pictures of the exterior of your business, the interior operations, and perhaps even your logo. This makes you easily identifiable and puts a face to the name of your business.
4. What to Post on Google My Business
Once you have some photos in place, make sure you’re taking advantage of the post feature. Maybe you can advertise some of the promotions you’re currently running or specials you may have for new property management clients.
This is also a great place to include some blog content or a list of events you’re hosting for owners, investors, and other community partners. Placing these things in the post section will deliver some extra information to users that will be useful to them and beneficial to you if they decide they want to learn more.
5. Manage Your Reviews & Reputation on Google My Business
Finally, don’t forget your reviews. We’re always surprised when reviews are still so overlooked. Create a strategy for requesting reviews and responding to them. This helps a user who is on your page and it also increases your ranking on Google.
Our next marketing blog for property managers will go into detail on the importance of those reviews, so stick around and be looking for that one. In the meantime, if you have any questions about Google My Business property management fundamentals or you want to know that you’re really doing the best you can with Google My Business, contact us at Fourandhalf.
Fourandhalf helps property managers strategize and implement marketing plans that bring in owner leads. Get a free marketing assessment to find out what you need to supercharge your marketing and unlock your company’s growth potential.
