Navigating and effectively utilizing your Google Business Profile (formally known as Google My Business or GMB) is pivotal for the success of your property management business, ensuring that your services are not just visible but also easily accessible to those in need.

A well-optimized Google Business Profile can be a powerful tool for attracting new potential customers, boosting brand awareness, and ultimately, growing your property management company.

However, navigating the intricacies of your Google business account can be overwhelming. This blog post simplifies the process, providing a comprehensive guide to Google Business Profile property management fundamentals.

We’ll walk you through the crucial steps, from claiming and verifying your profile to adding relevant information and engaging with potential clients. By following these essential tips, you can ensure your company is prominently displayed online and easily discoverable by the people searching for your expertise.

Google My Business Fundamentals for Property Managers:

business hours1. Own Your Google My Business Page

Make sure you’re actually the owner of your Google Business page. This is the first and most obvious step. If you’re not the owner of record, you will need to take the necessary steps to claim it and verify it.

Once you know you’re the owner of the page, take a look at the information that’s already included there. Some of it may be out of date or inaccurate or blank. You’ll want to bring this information up to date so it reflects your current business.

Everything in the business listing needs to be completely filled out.

maps local search2. Update Your Property Management Business Information

The bare minimum in making sure you can maximize the visibility of your property management company includes a few key things.

First, you need to check your hours of operation. It’s important that the listing is accurate. Make sure those hours reflect any variations during weekends and holidays. Keep them accurate and don’t just list your hours as 24/7. Not only is it extremely frustrating to call a business and learn that they’re closed even though the hours they’ve posted online indicate that they’re open, but Google has recently confirmed that business hours is a local ranking factor that impact how often your business will show up in Google searches. For more information about what that means for your business, check out this article.

For local businesses, your business address is also important. Take a look at it and make sure it reflects your physical location. This has to be precise, especially as a property management company working in local markets and regions. You need your actual location to be part of your page. Google will not accept virtual locations, fake addresses, or P.O. Box listings.

Finally, make sure your page includes the property management services you provide and your business description. Obviously, you’ll want people who see your page to know what you do and who you are. Spend some time ensuring that the listing is accurate and useful.

3. Include Some Photos of Your Property Management Company on Google My Business

To make sure you’re providing users with the best possible experience, it’s important to include some great photos. You want to have pictures of the exterior of your business, the interior operations, and perhaps even your logo. This makes you easily identifiable and puts a face to the name of your business.

post content to google business profile4. What to Post on Your Business Profile

Once you have some photos in place, make sure you’re taking advantage of the post feature. Maybe you can advertise some of the promotions you’re currently running or specials you may have for new property management clients.

This is also a great place to include some blog content or a list of events you’re hosting for owners, investors, and other community partners. Placing these things in the post section will deliver some extra information to users that will be useful to them and beneficial to you if they decide they want to learn more.

5. Manage Your Reviews & Reputation on Your Google Business Profile

Finally, don’t forget your reviews. We’re always surprised when reviews are still so overlooked. Create a strategy for requesting reviews and responding to them. This helps a user who is on your page and it also increases your ranking on Google.

reviews Reap the Rewards: Optimizing Your Profile for Growth

By implementing the strategies outlined in this guide, property management companies can leverage the power of your Google profile to significantly enhance their online presence. Potential clients are just a few clicks away, and a well-optimized GMB profile can ensure your company appears at the top of their search results, propelling your business forward and fostering long-term success.

Our next marketing blog for property managers will go into detail on the importance of those reviews, so stick around and be looking for that one. In the meantime, if you have any questions about your Google Business Profile or you want to know more about digital marketing for property managers, contact us at Fourandhalf.

Fourandhalf helps property managers strategize and implement marketing plans that bring in owner leads. Get a free marketing assessment to find out what you need to supercharge your marketing and unlock your company’s growth potential.

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