In order to grow your property management business, you need to find new owner clients. Advertising is an effective way to reach potential clients and generate interest in your services. However, simply putting out an ad is not enough. You need to target potential clients in the right way and use the right messaging to encourage them to choose you over other property management companies. In this blog post, we will explore some effective property management advertising examples to help you generate new owner clients.
Advertising is a marketing strategy that involves the use of paid content to promote a business, its products, or services. For property managers, advertising can serve as a powerful tool to attract new owner clients. It does so by creating awareness about the property management services offered, establishing credibility and showcasing the competitive advantages of choosing one property manager over others.
Effective advertising can illustrate the benefits a property owner can gain by delegating tasks like tenant management, rent collection, and property maintenance to professionals. This, in turn, could save them time and effort, providing a compelling reason to consider the services of a property manager. By reaching the right audience with the right message, property managers can significantly increase their client base, thus expanding their business.
There are two types of advertising – traditional and digital. Traditional advertising includes print, radio, television, and outdoor media. Digital advertising is accessed through online platforms such as search engines, social media networks, and websites. Depending on the target market of your property management business, one or both types of advertising can be used to reach potential clients. Property managers often choose a combination of both types of advertising to maximize their reach.
Traditional Advertising Methods
Despite the surge in digital marketing, traditional marketing strategies continue to hold significant value for property managers seeking to attract new clients. These time-tested strategies can be an integral part of a well-rounded marketing approach for property management businesses.
For property managers, implementing direct mail campaigns, aimed at certain neighborhoods or demographic groups, can convey tailored messages directly to prospective clients. Another traditional advertising strategy that could be successful for local businesses, such as your property management company, is placing ads in local newspapers and magazines. This approach allows property managers to reach a broader audience of potential clients.
Digital Advertising Strategies
At Fourandhalf, we specialize primarily in digital advertising, so that will be the main focus of this blog. Digital advertising can be a powerful tool for property managers, and it has some distinct advantages over traditional methods. Of course, the most visible advantage is that it is far more cost-effective than traditional advertising. Digital advertising also allows you to reach large numbers of potential clients quickly, and it can be tailored accurately to reach new clients in your market.
As more and more people are turning to the internet, digital marketing has become an increasingly effective way for property managers to advertise their services. Online advertising can be targeted to reach potential clients in specific geographic areas or with certain interests.
Social Media Advertising
Social media is a powerful tool for promoting your property management services. By creating a strong social media presence, you can attract potential clients who are active on these platforms. You can share your educational content, post photos of your properties, and engage with people who are interested in property management.
Outside of the organic ways to generate leads and brand awareness from social media platforms, you can also run ads on social media platforms like Facebook and Instagram to target potential clients in specific geographic areas.
Example of a Property Management Ad on Social Media
For social media marketing, consider posting an eye-catching image of a well-managed property alongside a compelling caption, such as:
“Are you spending too much time managing your property? Let us take care of it! With [Your Company Name], your property is our priority. We handle everything from tenant screening to maintenance, giving you peace of mind and more time to do what you love. Contact us today for a free consultation!”
Ensure you have a call-to-action button like “Contact Us” or “Learn More” to make it easy for interested owners to reach out or get more information about your services.
In the body of the ad, you could include additional details about your services and the benefits of choosing your company, such as:
“At [Your Company Name], we understand how time-consuming property management can be. That’s why we’re dedicated to providing comprehensive, high-quality property management services that save you time and maximize your rental income. From screening potential tenants to handling maintenance and repairs, we’ve got you covered. Contact us today to learn how we can make your life easier and your property more profitable.”
Remember, effective social media advertising for property management companies is all about conveying the peace-of-mind and efficiency your services offer to property owners.
Search Engine Marketing
Search engine marketing (paid ads on search engines) is another effective way to reach potential clients. These ads appear at the top or side of search engine results pages when someone searches for keywords related to property management.
The most important thing to remember with search engine marketing is that your ads must be highly targeted so they reach potential clients who are actively seeking out property management services locally. To maximize your return on investment, you should use specific, relevant keywords and create multiple targeted ad campaigns to reach a variety of local property owners.
You can also use retargeting ads to reach people who have previously visited your website. By using the right targeting and messaging, you can generate interest in your services and encourage potential clients to contact you.
Example of a Property Management Ad on Search Engines
As shown in the ad above, in the property management industry you want at least one of your headlines to include your location. This will help make sure your ad is being seen by the people who actually need it.
Your additional headlines should focus on what makes your services stand out from other property management companies. Maybe you offer lower fees, quicker response time for tenant requests, or more comprehensive maintenance services. Make sure to include that in your other headlines as well. Just remember that there’s a pretty strict character limit of 30 characters for headlines!
In your descriptions, you’ll have a little more room to add additional context. For instance, consider an ad where the description reads: “Rent your property with ease – ABC Properties offers fast, reliable property management services.” and “Contact us today for a free consultation!”
This description would clearly communicate what your property management company is offering and what a potential lead will get if they contact you. Additionally, you can use extensions in your ad to include additional details such as physical location or phone number.
Bonus: Having a Websites that Converts
Paid ads won’t be effective if your website doesn’t convert leads. Having a well-designed property management website is key to getting potential clients interested in your services.
You want to make sure that the content on your website is hyper focused on giving your clients the information they need. Be sure to include information about your services, portfolio of work, and any certifications or awards you may have. You can also add client testimonials and case studies to highlight the success stories of your clients. This can help potential clients feel more confident about trusting you with their rental properties.
Things to Keep in Mind When Advertising Your Property Management Company
No matter what kind of advertisement you’re using for your property management company, there are a few key elements you should include:
- An attention-grabbing headline that quickly communicates your message in an interesting and memorable way.
- A description of the services you offer, such as tenant management, rent collection, or property maintenance.
- Examples of how hiring a professional property manager can save owners time and effort.
- Contact information for potential clients to learn more about your services.
In addition to these elements, you should also utilize visuals such as graphics or photos that capture the attention of viewers and help them understand your message.
Lead Management and Nurturing
It’s no use using these advertising strategies if you don’t have a good lead management system in place to follow up with potential clients. That’s why it’s important to have a process for capturing and nurturing leads so you can stay in touch, answer any questions they might have, and ultimately convert them into paying customers.
Lead management and nurturing involves creating a process to follow up with potential clients who have expressed interest in your services. By nurturing these leads, you can increase the likelihood that they will choose your services over those of competitors.
Using Advertising for Your Property Management Business
By implementing some or all of these tactics, you can grow your property management business and take it to the next level. If you need assistance implementing any of these online marketing strategies, please don’t hesitate to reach out! At Fourandhalf, we love to help you grow your business and generate more leads.