Ever heard of the saying, “Your reputation precedes you?” When it comes to property management online reviews, this saying is even more true. Lots of people have opinions and the internet has made it easier for them to share it.
You can harness this to your advantage by using online reviews to boost SEO as part of including it in your property management marketing strategy.
Property Management Online Reviews & SEO:
Why Bother With Online Reviews?
Imagine that your cousins from Canada are coming to visit. They ask you where to eat and you recommend the little bistro you always go to because they make the pasta in-house and the staff’s extremely friendly. It’s a no-brainer, right?
Now imagine if you take your Canadian cousins on a road trip to a place you’ve never been to before. How would you know where the best places are?
It would be reasonable to ask the locals for their favorite restaurants. They’ve been to those eateries before, tried the products, and experienced the service. Their personal recommendations would be more unbiased and trustworthy than any ads you might see in town.
Google and other search engines trust personal recommendations, too. In fact, Google relies on the opinions of the people that have used your business so much, that it’s a factor in ranking your website for SEO.
Quick aside: If you’re scratching your head thinking, ‘what’s SEO again?’ Don’t worry, we’ve got you covered. Check out our blog on SEO basics for a refresher.
So, how exactly does Google choose which website to send your potential clients to?
How Online Reviews Improve Your SEO
The more your online reputation improves, the more SEO-friendly your site becomes. But why?
First, if you syndicate online reviews to your website, search engines will consider new ratings as fresh content. Syndicating just means you’ve installed a widget on your site that’s connected to Google or another reputation source, and that when a new user writes you a review, it automatically appears on your website. You get new testimonials from happy clients without having to put in extra work.
Second, online reviews help with your click-through rate. Click-Through Rate (or CTR) is the number of clicks you get on a link per the number of people who view it. The more clicks you have, the more trustworthy you are to Google. SEO for property management websites has definitely come a long way from the days of just adding random keywords to the end of your webpage and hoping someone finds you.
We Can Help Property Managers With Online Reputation
Need help managing your online reputation? Reach out to us at Fourandhalf. We’re an experienced marketing agency for property managers and we can make sure that your reviews are syndicated properly to your website so that you get more value out of each click from potential clients.
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