by Amanda Clemmons | Jul 26, 2022 | Content Marketing, Digital Marketing, Marketing Budget, Property Management Marketing, Sales, SEO
We talk a lot about content marketing. But, what is it?More importantly – does it still work in 2022?We’re answering some of those questions today.What is Content Marketing for Property Managers?Let’s start with a simple definition of content marketing. Content...
by Madison Lushington | Jun 2, 2022 | Competition, Content Marketing, Digital Marketing, Getting Found, Property Management Education, Property Management Growth, Property Management Marketing, Property Management Websites, SEO
SEO vs. SEM It’s common for people to be confused about the difference between SEO and SEM, or even to think they’re the same thing. It’s important you understand the difference between these marketing strategies so you’re not leaving valuable leads on the table....
by Madison Lushington | Apr 21, 2022 | Content Marketing, Digital Marketing, Facebook, Getting Found, Property Management Marketing, Remarketing, Social Media Marketing
Facebook Ads vs. Boosted Posts If you’ve been on Facebook in the last couple of years, you’ve probably come across some kind of promoted content. There are several different ways in which this content shows up, but it’s always right there in your feed, among posts...
by Marie Liamzon-Tepman | Nov 18, 2021 | Competition, Content Marketing, Digital Marketing, Google Ads, Property Management Marketing, Trends
How CPC Has Changed for Property Management Since 2018 Spending on digital advertising has increased over the years. Advertisers have spent more on online ads than television ads since 2017. COVID-19 has only increased demand for online ads, and as more companies...
by Amanda Clemmons | Feb 18, 2021 | Competition, Content Marketing, Digital Marketing, Getting Found, Google Ads, Marketing Best Practices, Property Management Marketing, Remarketing
One of Fourandhalf’s latest offerings is property management remarketing campaigns. But what exactly is Google remarketing? Why is it important for property managers? And what’s the risk for property managers that aren’t using remarketing campaigns? Maddie joins...
by Marie Liamzon-Tepman | Nov 19, 2020 | Competition, Content Marketing, Digital Marketing, Facebook, Getting Found, Marketing Best Practices, Property Management Growth, Property Management Marketing, The Property Management Show Podcast
Podcast: Play in new window | DownloadSubscribe: RSS | MoreSummary: Advertising your vacant rental units online has changed, and that’s due to some acquisitions and partnerships that we’re discussing today with James Barrett, CEO and Director of Business Development...
