Have you heard about the most recent Google Ads update? Google has announced a major change that will affect your Google Ads, search results, and ad performance reporting. Today, we want to walk through what that means for your property management marketing campaigns....
After watching our blog on rethinking paid advertising for property managers, do you have questions about Google Ads? We know that some property managers feel Google Ads is getting more expensive. If that’s you, you’re not alone. Today, we’re talking about why...
When people think about paid advertising for property managers, otherwise known as online advertising, the first thing that comes to mind is Google AdWords (now Google Ads), and sometimes the term PPC or Pay Per Click comes up. But is this all there is to online...
We hope you had a wonderful holiday, and we also hope you’re ready to get back to the grind so you can catch more owner leads. Have you considered using an AdWords campaign as part of your marketing plans in 2019? AdWords is a great way to start generating owner...
We talk a lot about pay-per-click strategies and how to run those campaigns. In today’s blog, we’re focusing on the different lead channels you have as a property manager. You need to know how your company can attack them, and how to plan your strategy. We’ll help you...
Why would you send visitors to a landing page rather than your website with your Google Ads campaign? At Fourandhalf, we get questions about this every once in a while, and it’s important to understand why you should create an AdWords-specific landing page. Here are a...
