How Are Google Ads, Organic Results, and Local Listings Different in Property Management Marketing?

How Are Google Ads, Organic Results, and Local Listings Different in Property Management Marketing?

What’s the difference between organic results vs paid ads vs local listings? Let’s follow up on the Fourandhalf blog Daniel presented last week, where he discussed SERPs (Search Engine Results Pages) and why they’re important for your property management...
How Will The Latest Google Updates Affect Property Management Marketing?

How Will The Latest Google Updates Affect Property Management Marketing?

How familiar are you with Google’s 2020 updates? Not too long ago, Google announced some big changes to its algorithm. If you’re wondering what these changes mean for your property management marketing, we have some good information for you today. Google’s 2020...
Paid Ads Part 2: Why Google Ads is Expensive and What Property Managers Can Do About It

Paid Ads Part 2: Why Google Ads is Expensive and What Property Managers Can Do About It

After watching our blog on rethinking paid advertising for property managers, do you have questions about Google Ads? We know that some property managers feel Google Ads is getting more expensive. If that’s you, you’re not alone. Today, we’re talking about why...
Using AdWords to Attract Valid Owner Leads: Five Things Property Managers Need To Know

Using AdWords to Attract Valid Owner Leads: Five Things Property Managers Need To Know

We hope you had a wonderful holiday, and we also hope you’re ready to get back to the grind so you can catch more owner leads. Have you considered using an AdWords campaign as part of your marketing plans in 2019? AdWords is a great way to start generating owner...
4 Online Tools to Generate More Leads for Your Property Management Business

4 Online Tools to Generate More Leads for Your Property Management Business

We talk a lot about pay-per-click strategies and how to run those campaigns. In today’s blog, we’re focusing on the different lead channels you have as a property manager. You need to know how your company can attack them, and how to plan your strategy. We’ll help you...