A question we get a lot at Fourandhalf is this: what are the different ways you can pay for property management leads? Today, we break down four different categories in online advertising, and specific platforms your property management company can use to build out...
When your property management company is already ranking organically, does it make sense to run a Pay-Per-Click campaign? It sounds pretty redundant, right? Well, in a climate where competition never stops, you may be missing out on business by relying on organic...
One of the unique benefits to our property management clients is that Fourandhalf partners with Google, specifically on AdWords. We are talking to our friends and partners at Google today and wanted to introduce you to the team we work with and discuss what our...
Google Ads can be a complex beast, but one thing you have absolute control over is your monthly budget, which can be a fairly simple process to calculate. With this method you will be certain on the exact budget you will need to compete when it comes to Google Ads for...
Is your property management company on autopilot when it comes to advertising in the Yellow Pages? A long term client of ours recently took a look at what he was spending on Yellow Pages advertising. When he saw the monthly cost that he was paying, it blew him away....
You always want to rank number one for organic, but for AdWords the choice isn’t as clear. Google is the most popular search site, so it’s human nature that you’d want to be ranked at the top of AdWords results. However, getting that top spot costs more money,...
