by Madison Lushington | Oct 30, 2023 | Bing Ads, Content Marketing, Digital Marketing, Email Marketing, Google Ads, Landing Pages, Marketing Best Practices, Social Media Marketing, Uncategorized
Summary: A strong call to action (CTA) is essential to any successful property management marketing strategy. CTAs guide potential clients to take meaningful steps, like scheduling a consultation, downloading a guide, or signing up for emails. In this bog, you’ll... 
by Madison Lushington | Aug 28, 2023 | Digital Marketing, Getting Found, Google Ads, Property Management Marketing
Summary: Advertising is one of the most effective ways for property management companies to attract new owner clients and grow their business. From traditional methods like direct mail and print ads to digital strategies like social media and search engine marketing,... 
by Marie Liamzon-Tepman | Feb 15, 2023 | Content Marketing, Digital Marketing, Getting Found, Google Ads, Local Search, Property Management Marketing, Property Management Websites, SEO, Technology, Trends, Uncategorized
Google continuously updates its algorithm in order to provide the most relevant and useful information to users. By constantly making changes, Google is able to ensure that search engine results pages (SERPs) are up-to-date with content that is both accurate and... 
by Marie Liamzon-Tepman | Nov 18, 2021 | Competition, Content Marketing, Digital Marketing, Google Ads, Property Management Marketing, Trends
How CPC Has Changed for Property Management Since 2018 Spending on digital advertising has increased over the years. Advertisers have spent more on online ads than television ads since 2017. COVID-19 has only increased demand for online ads, and as more companies... 
by Amanda Clemmons | Feb 18, 2021 | Competition, Content Marketing, Digital Marketing, Getting Found, Google Ads, Marketing Best Practices, Property Management Marketing, Remarketing
One of Fourandhalf’s latest offerings is property management remarketing campaigns. But what exactly is Google remarketing? Why is it important for property managers? And what’s the risk for property managers that aren’t using remarketing campaigns? Maddie joins... 
by Amanda Clemmons | Mar 5, 2020 | Content Marketing, Digital Marketing, Getting Found, Google Ads, Hints and Tips, How-tos, Marketing Best Practices, Property Management Marketing
Setting up a search engine marketing or google ads campaign is pretty easy, but maintaining it is a different animal. We’re talking to you today about search engine marketing and what it takes to maintain the digital advertising campaign that’s going to help you grow...
