Three Ways Property Managers Can Attract More Landlords on Facebook

Three Ways Property Management Companies Can Attract More Landlords on Facebook and Gain More Properties

Is your holiday wish to attract more landlords on Facebook?

If so, we have some pro tips on how to use the social media site to grow your property management business.

Social Media and Property Management

Social media is one of those marketing channels that’s a bit challenging for property management companies. You’re trying to reach landlords who think they can rent properties, collect rent, and manage their homes privately – on their own. And the tenants you might be trying to reach are just looking for a good place to live. These goals and audiences aren’t going to generate a lot of activity on your Facebook page. It’s not like you’re a fashion brand or a cucumber farmer who has a physical product that shows well on Instagram and Facebook pages.

You sell financial outcomes. That’s not always as sexy as the latest organically grown cucumber.

Facebook Ads Can Move the Numbers Needle for Your Property Management Company

The first way you can attract more landlords on Facebook is with ads. This should be part of a multi-channel campaign. If you’re sending out mailers, your Facebook ads should have the same content. You’re trying to reach the same group of people, and with Facebook, you can set pretty specific parameters on who will see your ad. You’re not wasting any time or money.

Pro Tips for Facebook Ads:

  • Make sure your Facebook ad offers downloadable content assets. Maybe you want to write an eBook on how investors can take advantage of current market conditions in San Ramon, California. People will see that, download it for free, and you’ve got a new lead. When you give people something of value, you gather leads.
  • Set up lead nurturing systems. If you don’t have lead nurturing in place, you won’t get the ROI you’re hoping to achieve. Your Facebook leads usually aren’t ready to buy your services. They’re reading about what you have to say and they’re getting to know your company. They aren’t necessarily interested in signing up for anything yet. Capture their information and share educational content until they’re ready to contact you directly.

If you’re not sure how to do these things, talk to us at Fourandhalf.

Facebook Can Remarket Your Website

The second way to attract more landlords on Facebook is simple. People who click on your website should be following you on Facebook. You can track the consumers who visit your website, and follow them on Facebook. It can be effective, even though it’s not always as easy to measure. But, it does work to keep people moving back and forth between your website and your Facebook page.

Pro Tips for Website Remarketing:

  • Make sure the bifurcation for each of your constituencies is clear. Both owners and tenants will be visiting your site, and they each need their own section.
  • Market more heavily to the owner section. The business you’re trying to reach are the people who are reading your owner pages. You don’t need to spend any money marketing to tenants. 

Facebook Can Drive SEO When You Produce Content That Matters

The third tip will not work for everyone, but it will help content-producing companies that use social media channels to drive SEO. It’s a small part of overall ranking, but it can be amplified significantly.

How? With serious content on Facebook, such as podcasts and Facebook live events and significant production and distribution of videos, blogs, books, and other materials. Marketing strategies based on content always work. Most companies don’t have the time, money, or desire to produce mountains of content. But if you do, you’re going to win business and improve your SEO considerably.

Pro Tips for Facebook SEO:

  • Check out some of the companies that are doing this really well. Look at Steve Rozenberg at Empire Industries, Steve Welty at Good Life Property Management, and Duke Dodson at Dodson Properties. They are working this Facebook platform.
  • Keep your social media channels active. It should feel like someone lives there. Share company wins, celebrations, and activities. People will know that you’re real and active. They’ll see the faces of your team and while they’re following you, they’ll learn more about professional property management and its benefits.

This is something you can easily do yourself, but if you don’t feel like you have the time or the skills, talk to us about the inexpensive package we offer property management companies who need social media help.

If you have any questions about what we’ve talked about, the team is waiting with open arms to help you out. Contact us at Fourandhalf.

Alex Osenenko

About Alex Osenenko

Alex’s professional mission in life is to help small businesses grow and thrive. Alex is the President and CEO of and a Co-Founder of the PM Grow, Inc. His business philosophy is simple: Happy Customers are created by Happy Employees, which results in Happy Shareholders. Alex's deep commitment to entrepreneurship and improving the lives of small business owners everywhere empower him to host “The Property Management Show” bi-weekly Podcast and speak internationally on the subjects of Growth, Marketing, Sales, and Entrepreneurship.

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Average Monthly Rent :
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How we got these numbers

• Annual Customer Value (8% of average rent multiplied by 12)
• Customer Lifetime Value (4 multiplied by ACV)
• Estimated Annual Profit (at 20% of ACV)
• Estimated Lifetime Profit (at 20% of LCV)
• Estimated Portfolio Value Upon Sale (1.2 times ACV)


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Alex Osenenko
President and CEO

Alex’s professional mission in life is to help small businesses grow and thrive. He is the President and CEO of and is serving his 5th year on the Board of Directors for CALNARPM.

After spending 9 years in the trenches with his property management clients, Alex draws on his experience to host “The Property Management Show” Podcast and co-authors a weekly Property Management Blog on Alex has extensive experience speaking for various NARPM events at the local, state, regional and national level.

Alex is a graduate of San Francisco State University with an Electronic Commerce Systems Degree. His business philosophy is simple: Happy Customers are created by Happy Employees, which results in Happy Shareholders. Alex serves on the Board of Directors of CALNARPM (California Chapter of National Association of Residential Property Managers) and hosts a Podcast “The Property Management Show“, available on iTunes.


John Bykowski
Chief Operating Officer

After graduating from the University of Michigan with a film degree, John proceeded to do everything but. During his career, John has specialized in operations and has developed processes for small companies in diverse industries, such as bleeding-edge marketing technology, social networking, trade shows and exhibitions, and cloud software. John and Alex had worked together previously, and when he needed someone to help take Fourandhalf to the next level and beyond, Alex brought in John as his first employee, and later, business partner.

In addition, now that he’s using his film school know-how to help property managers look their best in their blogs, his mom no longer feels his degree was a complete waste of time.

Danny Morris
Director of Account Management

Born in Australia and growing up in Israel, Danny has spent a lot of time traveling the world between those two places. After completing his military service in Israel, Danny began following his biggest passion, writing, which he discovered while backpacking South America and publishing his first book.

When it was time to unpack, he returned to Australia to complete his Journalism studies amongst the beaches of sunny Perth. Danny is a huge online fan and after working in a number of related jobs, he finally gets to combine his two favorite things, working with media and people.

Marina Osenenko
Product Manager

Marina draws upon her real estate, business operations and customer service expertise for Fourandhalf. Her favorite part of being with Fourandhalf is the opportunity she has to really get to know our clients, build professional customer relationships and truly be part of a team that assists in their success.

Her time away from work is happily spent watching her children grow up and attempting to keep up with them! Any spare moments beyond nurturing her children are filled with hiking, spending time with friends, exploring the Bay Area and squeezing in a non G-rated movie every now and then.

Marie Liamzon
Product and Marketing Manager

Before joining Fourandhalf, Marie worked for one of the largest banks in the world. She took on different roles, but couldn’t find what she was looking for. She pursued a variety of side projects until she finally decided it was time for a career change.

Marie is very passionate about helping people and learning new things. In her spare time, you might catch her exploring new places and taking far too many pictures.

Kyle McLean
Customer Success

Born in San Diego County, Kyle McLean has since migrated to the Oakland woods. A fan of tall trees and tall tales, he holds a bachelor’s degree from the creative writing program at the University of California, Riverside and is a licensed California Certified Shorthand Reporter.

After a few years as a freelance court reporter, Kyle has joined Fourandhalf for an opportunity in sales and digital marketing. In addition to reading and writing, his hobbies and interests include gardening, hiking, soccer, coffee brewing, and craft beers.

Karen Wyle
Account Management

Originally from the Philadelphia area, Karen moved eight times in seventeen years all over the East Coast and to the Midwest before settling here in Northern California six years ago. She is an alumna of Brandeis University with a BA in American Studies and earned a MBA in Marketing Management from Indiana University in Bloomington. Karen’s business career has been well-rounded, with experience including advertising, direct marketing, corporate retail, product management, new product development, and new customer generation. Beyond an office setting, she has been thrilled to volunteer her time giving back to the community with KPMG’s Family for Literacy, at her daughter’s school, and as a Girl Scout Troop Leader. Karen enjoys music, good food, traveling to new places, completing jigsaw puzzles, meeting people and making connections.

Karen became a part of Fourandhalf’s Account Management team in 2016, relaunching her marketing management career after a pause to raise her family. She is excited to rejoin the business world and to work with such a strong marketing management team.

Paige DeRuyter
Account Management

Paige graduated from Chico State University with a degree in Journalism. Her favorite part of working at Fourandhalf is helping clients create and produce educational blog content to grow their business. She is an avid sushi enthusiast who enjoys riding her bike and watching college football and in her free time.

Nissim Boozaglo
Web Hosting Support

After working as a Radioshack store manager, Nissim decided to change his career path and pursue his passion for music production by getting his B.A.S. from Expression College for the Digital Arts. Nissim has a beautiful 8-year-old girl and loves cooking delicious homemade food and going camping with her! At Fourandhalf, Nissim is responsible for the implementation of the clients’ Landing Pages and Google Adwords campaigns.

Theresa Barnes
Campaign Director

Theresa Barnes was born and raised in the Bay Area and graduated with her Bachelors Degree in Communications Studies at San Francisco State University. She worked in aviation at a private FBO for 3 years, and other industries, before joining the Fourandhalf team. She finds a balance between being a young mother, work, and living a healthy lifestyle outside of work by staying as active as possible. She is dedicated to customer satisfaction and having a great work ethic.

Brittany Stephens
Campaign Director

Brittany recently moved to the Bay area after graduating from California State University Chico with a degree in Business Marketing. She is known for her excellent communication, customer service skills, and shameless nerdyness. Her passions include: music, tabasco, Lord of the Rings, and the Golden State Warriors.

Logan Jones
Business Development

After graduating from CSU Chico with a Degree in Business Marketing, Logan moved back to the East Bay and pursued a career in sales. With an attention to detail and a relentless drive, he strives to improve himself and his passions each day. When not at work Logan enjoys playing guitar and writing songs, and occasionally performing around the Bay Area. He is an avid sports fan keeping up with everything SF Giants, 49ers, Cal Bears, and Golden State Warriors.

Hope Lumbley
Account Management

Hope recently moved to the Bay Area after graduating from Chico State University with a degree in Journalism. She is coffee crazed, dog obsessed and hopes to visit all National Parks. One of the greatest times in her life was when she lived abroad in Costa Rica and hopes to travel more of Central America in the future. She feels blessed to work for a company who supports her love for travel and the need to learn more about what the world has to offer.

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