We talk a lot about pay-per-click strategies and how to run those campaigns. In today’s blog, we’re focusing on the different lead channels you have as a property manager. You need to know how your company can attack them, and how to plan your strategy. We’ll help you...
Why would you send visitors to a landing page rather than your website with your Google Ads campaign? At Fourandhalf, we get questions about this every once in a while, and it’s important to understand why you should create an AdWords-specific landing page. Here are a...
A question we get a lot at Fourandhalf is this: what are the different ways you can pay for property management leads? Today, we break down four different categories in online advertising, and specific platforms your property management company can use to build out...
Today, Alex and Andy from Fourandhalf are continuing our series about Facebook for property management. We’re going to advise you on what you should be posting on your Facebook page. Last week, John pointed out that posting vacancies is not a good strategy...
Hi, it’s John from Fourandhalf – if you don’t already know, we’re an Internet marketing agency for property managers. This week, we’re talking about Facebook for property management. Specifically, I want to talk to you about why you should not...
Besides being a gargantuan social juggernaut, Facebook offers an advertising platform that is different than the Google pay-per-click model, yet is still an important method of marketing for property management companies. The difference is simple: while Google offers...
