How Property Managers Can use Social Media Marketing to Find New Landlords

How Property Managers Can use Social Media Marketing to Find New Landlords – Part 2

ICYMI: Check out part one of our social media marketing blog.

Social media marketing is an important tool for property management companies, especially when it comes to finding new landlords.

We’re talking about four specific social media platforms:

If you’re not on at least one or two of these social media sites already, it’s time to introduce your business there.

Educational Property Management Content

Your social media sites can help you earn trust, and one of the best ways to earn a landlord’s trust is to post educational content. Share a blog about why you’re a good property management company and why landlords should trust you with their assets.

It’s okay to be funny! You want to be engaging and you want to be personal. Show potential clients that you’re real. Post photos of your office and your staff. Highlight some of the properties you manage. Always include testimonials from happy clients and tenants.

When you’re active and natural on social media, you’re organically earning the trust of potential landlords.

Messages Must Fit the Channel

Not all content is appropriate for all channels. Think about your audience before you post something.

On Facebook, you can have fun. You can be educational, promotional, funny – even witty. As long as you keep it positive, basically anything goes on Facebook. If you’ve been on the site, you know that there’s a lot of variety in what people post and share.

LinkedIn is more of a professional platform, however. So, the content there should be more professional and educational. You wouldn’t post a video of your cat eating spaghetti unless it has some sort of business lesson to go with it.

Humor is okay. Humor is engaging. Just keep it professional and educational when you’re on a site like LinkedIn.

Use #hashtags, Especially with Twitter

Twitter is similar to Facebook in the type of content that’s shared. It’s a good place to post your promotional and educational content, and you can also share things that your audience might find entertaining. Use photos and video as much as possible, and remember that it’s like a microblog. You only have so much text, so whittle down your message to the essentials.

It’s also important to remember that your tweets have a short shelf life. Your tweets will only be visible for about 20 minutes. After that, a potential customer will have to go searching for them, and that’s not likely to happen. So, tweet frequently. Tweets are most often engaged with during the first hour that they’ve been posted.

Use hashtags. Make them unique to your company if you can. Research the hashtag you’ve chosen, and then use it in every tweet. Come up with several hashtags to match your content, and then use them when they’re relevant. Don’t go crazy with the hashtags – three or four per tweet are plenty.

Photos, Videos, and YouTube for Property Management Marketing

Whatever social media platforms you choose to use, make sure you’re posting with photos and videos. Those will help increase engagement, and your posts will show up more in the news feeds of your friends and followers.

Video is essential. If you record videos and video blogs, make sure to post those on YouTube. Google loves videos and Google owns YouTube. Videos are 50 times more likely to show up on the first page of search results.

50. Times. More. Likely.

That’s an opportunity you don’t want to miss. So, record and share those videos, and optimize them as best you can. Fill out the title, description, and tags. The title doesn’t have to be long, but make sure it’s descriptive and includes the keywords people are searching for.

The description should be a paragraph with some keywords and details that summarize your video. Then, add some tags, which are just keywords. Pick the ones that landlords searching for content might use.

If you can manage all four platforms, your social media presence will make your business look great. You have to maintain these accounts on a regular basis. It doesn’t require you to post every single day, but make sure you’re on there every week at least.

Potential landlords will see that you’re educating, sharing, and answering questions publicly. They’re going to love that, and you’ll have an easy time building trust.

Take advantage of social media’s power when you’re marketing your property management company. Also, if you missed part one of this blog, check it out here! If you have any questions or need any help, contact us at Fourandhalf. This is what we do, and we’d love to help you get started.

Kim Tanner

About Kim Tanner

Kim Tanner, Fourandhalf marketing director, obtained her Bachelor of Science in journalism and Earth science from Central Michigan University and brings 15 years of professional marketing experience to the company. Her expertise includes marketing strategy, branding, marketing automation, CRM management, graphic design, content marketing, campaign management, product marketing, technical marketing and advertising.

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Alex Osenenko
President and CEO

Alex’s professional mission in life is to help small businesses grow and thrive. He is the President and CEO of Fourandhalf.com and is serving his 5th year on the Board of Directors for CALNARPM.

After spending 9 years in the trenches with his property management clients, Alex draws on his experience to host “The Property Management Show” Podcast and co-authors a weekly Property Management Blog on Fourandhalf.com. Alex has extensive experience speaking for various NARPM events at the local, state, regional and national level.

Alex is a graduate of San Francisco State University with an Electronic Commerce Systems Degree. His business philosophy is simple: Happy Customers are created by Happy Employees, which results in Happy Shareholders. Alex serves on the Board of Directors of CALNARPM (California Chapter of National Association of Residential Property Managers) and hosts a Podcast “The Property Management Show“, available on iTunes.

 

John Bykowski
Chief Operating Officer

After graduating from the University of Michigan with a film degree, John proceeded to do everything but. During his career, John has specialized in operations and has developed processes for small companies in diverse industries, such as bleeding-edge marketing technology, social networking, trade shows and exhibitions, and cloud software. John and Alex had worked together previously, and when he needed someone to help take Fourandhalf to the next level and beyond, Alex brought in John as his first employee, and later, business partner.

In addition, now that he’s using his film school know-how to help property managers look their best in their blogs, his mom no longer feels his degree was a complete waste of time.

Danny Morris
Director of Account Management

Born in Australia and growing up in Israel, Danny has spent a lot of time traveling the world between those two places. After completing his military service in Israel, Danny began following his biggest passion, writing, which he discovered while backpacking South America and publishing his first book.

When it was time to unpack, he returned to Australia to complete his Journalism studies amongst the beaches of sunny Perth. Danny is a huge online fan and after working in a number of related jobs, he finally gets to combine his two favorite things, working with media and people.

Marina Osenenko
Product Manager

Marina draws upon her real estate, business operations and customer service expertise for Fourandhalf. Her favorite part of being with Fourandhalf is the opportunity she has to really get to know our clients, build professional customer relationships and truly be part of a team that assists in their success.

Her time away from work is happily spent watching her children grow up and attempting to keep up with them! Any spare moments beyond nurturing her children are filled with hiking, spending time with friends, exploring the Bay Area and squeezing in a non G-rated movie every now and then.

Marie Liamzon
Product and Marketing Manager

Before joining Fourandhalf, Marie worked for one of the largest banks in the world. She took on different roles, but couldn’t find what she was looking for. She pursued a variety of side projects until she finally decided it was time for a career change.

Marie is very passionate about helping people and learning new things. In her spare time, you might catch her exploring new places and taking far too many pictures.

Kyle McLean
Customer Success

Born in San Diego County, Kyle McLean has since migrated to the Oakland woods. A fan of tall trees and tall tales, he holds a bachelor’s degree from the creative writing program at the University of California, Riverside and is a licensed California Certified Shorthand Reporter.

After a few years as a freelance court reporter, Kyle has joined Fourandhalf for an opportunity in sales and digital marketing. In addition to reading and writing, his hobbies and interests include gardening, hiking, soccer, coffee brewing, and craft beers.

Karen Wyle
Account Management

Originally from the Philadelphia area, Karen moved eight times in seventeen years all over the East Coast and to the Midwest before settling here in Northern California six years ago. She is an alumna of Brandeis University with a BA in American Studies and earned a MBA in Marketing Management from Indiana University in Bloomington. Karen’s business career has been well-rounded, with experience including advertising, direct marketing, corporate retail, product management, new product development, and new customer generation. Beyond an office setting, she has been thrilled to volunteer her time giving back to the community with KPMG’s Family for Literacy, at her daughter’s school, and as a Girl Scout Troop Leader. Karen enjoys music, good food, traveling to new places, completing jigsaw puzzles, meeting people and making connections.

Karen became a part of Fourandhalf’s Account Management team in 2016, relaunching her marketing management career after a pause to raise her family. She is excited to rejoin the business world and to work with such a strong marketing management team.

Paige DeRuyter
Account Management

Paige graduated from Chico State University with a degree in Journalism. Her favorite part of working at Fourandhalf is helping clients create and produce educational blog content to grow their business. She is an avid sushi enthusiast who enjoys riding her bike and watching college football and in her free time.

Nissim Boozaglo
Web Hosting Support

After working as a Radioshack store manager, Nissim decided to change his career path and pursue his passion for music production by getting his B.A.S. from Expression College for the Digital Arts. Nissim has a beautiful 8-year-old girl and loves cooking delicious homemade food and going camping with her! At Fourandhalf, Nissim is responsible for the implementation of the clients’ Landing Pages and Google Adwords campaigns.

Theresa Barnes
Campaign Director

Theresa Barnes was born and raised in the Bay Area and graduated with her Bachelors Degree in Communications Studies at San Francisco State University. She worked in aviation at a private FBO for 3 years, and other industries, before joining the Fourandhalf team. She finds a balance between being a young mother, work, and living a healthy lifestyle outside of work by staying as active as possible. She is dedicated to customer satisfaction and having a great work ethic.

Brittany Stephens
Campaign Director

Brittany recently moved to the Bay area after graduating from California State University Chico with a degree in Business Marketing. She is known for her excellent communication, customer service skills, and shameless nerdyness. Her passions include: music, tabasco, Lord of the Rings, and the Golden State Warriors.

Logan Jones
Business Development

After graduating from CSU Chico with a Degree in Business Marketing, Logan moved back to the East Bay and pursued a career in sales. With an attention to detail and a relentless drive, he strives to improve himself and his passions each day. When not at work Logan enjoys playing guitar and writing songs, and occasionally performing around the Bay Area. He is an avid sports fan keeping up with everything SF Giants, 49ers, Cal Bears, and Golden State Warriors.

Hope Lumbley
Account Management

Hope recently moved to the Bay Area after graduating from Chico State University with a degree in Journalism. She is coffee crazed, dog obsessed and hopes to visit all National Parks. One of the greatest times in her life was when she lived abroad in Costa Rica and hopes to travel more of Central America in the future. She feels blessed to work for a company who supports her love for travel and the need to learn more about what the world has to offer.

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