Part 2: Reimagining How Standardization is Implemented in Property Management Companies

Part 2: Reimagining How Standardization is Implemented in Property Management Companies

by | Mar 12, 2020 | Hints and Tips, Interview, Property Management Business Tips, Property Management Growth, Property Management Industry, Property Management Marketing, Running a Property Management Company, Starting a Property Management Company, Technology, The Property Management Show Podcast

Podcast: Play in new window | DownloadSubscribe: RSS | MoreThe last time we were together on The Property Management Show, you learned why having standardized systems and processes is so important to your property management company. This week, we’re digging a little...
What Continuous Improvement Means For Property Management Marketing

What Continuous Improvement Means For Property Management Marketing

by | Jan 16, 2020 | Fourandhalf, Marketing Best Practices, Property Management Business Tips, Property Management Growth, Property Management Industry, Property Management Marketing, Running a Property Management Company, Starting a Property Management Company, Technology

We got a great response from our last Fourandhalf blog, when Michael talked about maximizing your data and avoiding data paralysis when evaluating your property management marketing performance. You asked us to dig a little deeper, and here we are – ready to talk...
Debunking Privacy Myths for Property Management Companies with Hans Skillrud and Donata Kalnenaite of Termageddon

Debunking Privacy Myths for Property Management Companies with Hans Skillrud and Donata Kalnenaite of Termageddon

by | Sep 5, 2019 | Interview, Property Management Business Tips, Property Management Industry, Property Management Marketing, Property Management Websites, Running a Property Management Company, SEO, Starting a Property Management Company, Technology, The Property Management Show Podcast

Podcast: Play in new window | DownloadSubscribe: RSS | MorePrivacy is suddenly something everyone is talking about, and as a small or medium-sized property management company, you might not think you have to worry too much about it. After all, you’re not Facebook....
Paid Ads Part 2: Why Google Ads is Expensive and What Property Managers Can Do About It

Paid Ads Part 2: Why Google Ads is Expensive and What Property Managers Can Do About It

by | Aug 29, 2019 | Competition, Content Marketing, Digital Marketing, FAQ, Getting Found, Google Ads, How-tos, Marketing Best Practices, Marketing Budget, Property Management Business Tips, Property Management Marketing, Technology, Trends

After watching our blog on rethinking paid advertising for property managers, do you have questions about Google Ads? We know that some property managers feel Google Ads is getting more expensive. If that’s you, you’re not alone. Today, we’re talking about why...
Paid Ads Part 1: Rethinking Paid Advertising for Property Managers

Paid Ads Part 1: Rethinking Paid Advertising for Property Managers

by | Aug 15, 2019 | Bing Ads, Competition, Content Marketing, Digital Marketing, Facebook, Getting Found, Google Ads, Hints and Tips, Marketing Best Practices, Property Management Marketing, Social Media Marketing, Technology

When people think about paid advertising for property managers, otherwise known as online advertising, the first thing that comes to mind is Google AdWords (now Google Ads), and sometimes the term PPC or Pay Per Click comes up. But is this all there is to online...
Deep Dive into Data-Driven Direct Marketing for Property Management Companies

Deep Dive into Data-Driven Direct Marketing for Property Management Companies

by | Jul 25, 2019 | Competition, Fourandhalf, Getting Found, Interview, Lead Nurturing, Property Management Marketing, Technology, The Property Management Show Podcast, Trends

Podcast: Play in new window | DownloadSubscribe: RSS | MoreDirect mail marketing for property management is making a comeback, and we have asked Brian Pavek from SmartZip to join us on the podcast to discuss the role data plays in this space. Over the past several...