by Madison Lushington | Jun 2, 2022 | Competition, Content Marketing, Digital Marketing, Getting Found, Property Management Education, Property Management Growth, Property Management Marketing, Property Management Websites, SEO
SEO vs. SEM It’s common for people to be confused about the difference between SEO and SEM, or even to think they’re the same thing. It’s important you understand the difference between these marketing strategies so you’re not leaving valuable leads on the table....
by Michael Lushington | May 12, 2022 | Competition, Content Marketing, Getting Found, Local Search, Marketing Best Practices, Property Management Marketing, Running a Property Management Company, Social Media Marketing
Telling Your Story Every business has a story. Being able to tell that story in a way that connects and resonates with your perfect client is a crucial part of your property management marketing strategy. Maybe you think your story isn’t that interesting. Think again....
by Madison Lushington | Apr 21, 2022 | Content Marketing, Digital Marketing, Facebook, Getting Found, Property Management Marketing, Remarketing, Social Media Marketing
Facebook Ads vs. Boosted Posts If you’ve been on Facebook in the last couple of years, you’ve probably come across some kind of promoted content. There are several different ways in which this content shows up, but it’s always right there in your feed, among posts...
by Amanda Clemmons | Feb 10, 2022 | Content Marketing, Hints and Tips, Marketing Best Practices, Property Management Marketing, Social Media Marketing
What Should Property Management Marketing Content Be About? Property management marketing doesn’t need to be terribly complex. What you’re doing is pretty simple: demonstrating your expertise in order to attract new business. So what do those prospective owners and...
by Marie Liamzon-Tepman | Jan 10, 2022 | How-tos, Interview, Property Management Business Tips, Property Management Growth, Property Management Industry, Property Management Marketing, Running a Property Management Company, Starting a Property Management Company, The Property Management Show Podcast
Podcast: Play in new window | DownloadSubscribe: RSS | More3 Steps to Profitability with Kathleen Richards On The Property Management Show this week, Kathleen Richards is joining us to talk about profitability. She’s been on the podcast several times, and we’re asking...
by Marie Liamzon-Tepman | Nov 18, 2021 | Competition, Content Marketing, Digital Marketing, Google Ads, Property Management Marketing, Trends
How CPC Has Changed for Property Management Since 2018 Spending on digital advertising has increased over the years. Advertisers have spent more on online ads than television ads since 2017. COVID-19 has only increased demand for online ads, and as more companies...
