by Marie Liamzon-Tepman | Sep 17, 2026 | Content Marketing, Getting Found, Local Search, Property Management Marketing, SEO, Social Media Marketing
Before a property owner trusts you with one of their largest investments, they want to know who you are, how you communicate, and whether you sound like someone they can trust. That’s one of the biggest reasons video has become such a valuable marketing tool.... 
by Marie Liamzon-Tepman | Aug 28, 2026 | Competition, Content Marketing, Digital Marketing, Getting Found, Landing Pages, Local Search, Marketing Best Practices, Property Management Growth, Property Management Marketing, Property Management Websites, SEO
A dedicated landing page gives property owners a more focused experience after they click your ad. Instead of sending prospects to a general website that serves owners, tenants, residents, vendors, and job applicants, a PPC landing page presents one relevant message... 
by Madison Lushington | Jul 15, 2026 | Content Marketing, Digital Marketing, Facebook, Getting Found, Property Management Marketing, Remarketing, Social Media Marketing
Facebook offers different types of ads, and they all bring different value to you, the advertiser. But, it’s important to choose the right type of content in order to support your marketing goals. Otherwise, you’ll waste time and money on the wrong type of promoted... 
by Marie Liamzon-Tepman | Jul 6, 2026 | Fourandhalf, Marketing Best Practices, Property Management Business Tips, Property Management Growth, Property Management Industry, Property Management Marketing, Property Management Websites, SEO, Trends
Your website is often the first place a rental owner, tenant, applicant, or housing consumer interacts with your company. If that website is difficult or impossible for someone with a disability to use, it can create legal risk, fair housing concerns, and a poor... 
by Marie Liamzon-Tepman | Mar 19, 2026 | Property Management Industry, Property Management Marketing, Running a Property Management Company, Sales, Technology
The property management industry continues to expand, with the global market now valued at well over $100 billion and projected to grow steadily through the rest of the decade. Demand for professional management is rising as rental ownership becomes more complex, more... 
by Madison Lushington | Mar 3, 2026 | Marketing Best Practices, Property Management Marketing
Previously, we’ve talked about the hidden cost of marketing to the wrong owner. Many property managers struggle with poor lead quality, high churn, and rising marketing costs. Often, the issue is not that marketing is failing. It is that marketing is attracting the...
