by Marie Liamzon-Tepman | May 6, 2025 | Content Marketing, Email Marketing, Fourandhalf, Lead Nurturing, Property Management Marketing
Email marketing is one of the most powerful and cost-effective tools available to property managers looking to grow their business, nurture client relationships, and streamline communication. Whether you’re reaching out to current tenants, engaging prospective...
by Brittany Stephens and Marie Liamzon-Tepman | Apr 10, 2025 | FAQ, Hints and Tips, Marketing Best Practices, Property Management Education, Property Management Marketing, Property Management Websites, SEO, Starting a Property Management Company
Choosing a domain name for your property management website can feel like a big decision, but it doesn’t have to be overwhelming. A domain name is your website’s address on the internet. It’s unique to your own website and it serves as your online...
by Marie Liamzon-Tepman | Apr 1, 2025 | How-tos, Property Management Marketing
When you think about branding, does your property management company come to mind? Maybe you don’t consider yourself as having a brand at all—but here’s the truth: you do. Even if you haven’t intentionally crafted a distinctive brand identity, your company already...
by Brittany Stephens and Marie Liamzon-Tepman | Mar 12, 2025 | Content Marketing, Digital Marketing, Getting Found, Local Search, Marketing Best Practices, Property Management Marketing, Property Management Websites, SEO, Technology, Trends
Do you know what a Search Engine Results Page (SERP) is and how it impacts your property management company’s online visibility? If you’ve ever searched for something on Google—whether on your desktop or mobile—you’ve seen a SERP in action. But understanding its...
by Marie Liamzon-Tepman | Feb 26, 2025 | Marketing Best Practices, Property Management Marketing
What can happen in a decade? A lot. This week marks my 10-year anniversary — a full decade — of working in property management marketing. As I reflect on the past 10 years, I am amazed at how much has changed in the digital marketing landscape. From social...
by Marie Liamzon-Tepman | Oct 10, 2024 | Content Marketing, Property Management Marketing
Video has cemented itself as a dominant force in marketing. Since our original blog on this topic in 2017, platforms like TikTok, YouTube, and Instagram Reels have significantly influenced user behavior and reshaped how people consume information using video...
